Afwl15 magazine spreads reverse final online

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5

ISSUE 04

years of

2015

CELEBRATING 5 YEARS OF EUROPE’S BIGGEST AFRICAN-INSPIRED FASHION EVENT

www.africafashionweeklondon.com

africa fashion week london

Celebrating 5 Years of AFWL

From Ronke Ademiluyi (Founder of Africa Fashion Week London) and the entire AFWL Team: As we mark the 5th anniversary of AFWL, the founder and entire team of Africa Fashion Week London wishes to express their appreciation to all those who have supported the growth of the project.

We are very grateful and give special thanks to: God for innovation; the ability to turn an idea into a good service that creates value; Our sponsors for believing in the brand and supporting us; Our followers / audience for all of your support by attending AFWL every year for the last 5 years.

Our media partners, TV, print and online for the global awareness that you continue to provide for the AFWL brand.

Our Grand Patrons, Patrons & Ambassadors and to everyone who has in one way or another supported AFWL. Senator Daisy Danjuma,Otunba Mike Adenuga, Bashorun Dele Momodu, Prince Lipede, Wole Oshin, Yeye Ogunwusi, Erelu Bisi Fayemi, Princess Fifi Ejindu, Mrs Liyel Imoke, Zain Verjee Lukwesa Burak, Regina Jane Jere, Noella Coursaris Musunka, Shingai Shoniwa, Abiola Okoya, Lilian Ajayi, Adaeze Yobo, Menaye Donkor Muntari, Mo Abudu, Biola Alabi, Joan Okorodudu, JMD, Dotun Akinola and Yemi Adegite.

We thank you all.

The twheme for AFWL 2015 is ‘APPRENTICE & SKILL EMPOWERMENT’.

As part of our Youth Development Initiative for the Fashion Industry, we will be nominating apprentices within the fashion industry to be Tourism Ambassadors. They will be mentored by various fashion designers from across the globe for a rare opportunity to be a part of AFWL 2016 based on excellent performance index.

A

Celebrating 5 Years of AFWL

Ade © Michael Tubes Creations

TWO MINUTES WITH

I’m excited about the future of this iconic event and look forward to being a part of the event for many years to come

ADESOPE OLAJIDE AFWL’S SHOW HOST SHARES A FEW WORDS AND TAKE US DOWN MEMORY LANE.

5 years ago, I attended the first ever Africa Fashion Week London in the heart of the city with very little expectations. Being a broadcaster on Factory78tv (the most popular African owned online tv platform in the UK), you can imagine the excitement that ran through me, desperate to see what was going to happen on this wonderful day.

With a lot of social media attention about the launch of this incredible event, African fashion enthusiasts, fans of fashion and the African culture were just as eager to see the outcome of the first Africa Fashion Week London, as much as members of the media like myself.

Once we arrived at the venue on the big day, it was clear what an incredible legacy AFWL, lead by Ronke Ademiluyi, was creating. The venue was buzzing with hundreds of attendees, fashion stalls and over 50 international Africa fashion designers getting their stunning models ready to walk the runway. In bringing these African designers into the heart of London to showcase our fashion and culture, the UK was now about to take notice of a new fashion week, which within its first hour of launch you could see had captivated the general public.

With the queues longer than ever seen in Europe for an African fashion event, the desire to see more became apparent from that very

first day. And now, five years on, I am attending the annual event as a media representative, documenting the proceedings. I have become attached to AFWL as much as the showcasing designers, organizers and attendees!

I received a call one year ago from Ronke, asking if alongside reporting on the event, would I like to take on a hosting role and host the press area on behalf of the organization; speaking to the designers, organizers, sponsors and attendees.

Having seen the growth of AFWL first hand from its inception and now speaking on its behalf, it’s been incredible and emotional experience.

Speaking to designers who have showcased, to sponsors who have supported the event and to the general public who have attended year on year, its fair to say AFWL has not only created an event celebrating African fashion, style and culture in the UK but more importantly, it’s created a legacy that generations of African culture enthusiasts can enjoy, particiapte and be proud of.

I’d like to finish by saying a big congratulations to everyone at AWFL, especially Ronke Ademiluyi for the 5th anniversary, I’m excited about the future of this iconic event and look forward to being a part of the event for many years to come.

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Celebrating 5 Years of AFWL

THE AFWL DESIGNERS AAGUST

INNOCENTE MESSY

NOIR

AIMEEKU

KILUMBA

SAKARA

ALISHA

KZNFC

SARAH ARTHMAN

ASAKE OGE FOR DAVIVA

LE EKHAYA

SHERENE MELINDA

ATHAENA BRIDE

LIHIYA

SIFAYE HAIDAR

AWA CONTEH

M&C

SORAYA DA PIEDADE

CAROLINE BEYLL

MAFRIKA

TANGERINE

CHAIVO DESIGNS

MAIMOUNA SIFAYE KANE

THORA JEWELS

CHIEMELIE

MARY MARTIN LONDON

TUMIILA

EYOLA

MIIZU

VAN ELSE

FARIDA’S ATELIER

NEEDLE POINT

VICTORIA GRACE

GRAZEE STITCHES

NJEMA HELENA

HOUSE OF MUCHA

NOMADE

THE AFWL EXHIBITORS AIMEEKU

IZEMBATHO CREATIONS (PTY) LTD

ROOI ROK BOKKE

AK-WILDE

KAYELLE JEWELLERY

ROOOI

ALINA’S BOUTIQUE

K2 DESIGN STUDIO

ROSE LEATHER

AKWABA DESIGNS

KILUMBA

SASCHA GRANT

AMANDA MAY

KUXY CREATIONS

SHERENE MELINDA

ANAIS-ARTS

L.O.G. COSMETICS

SIFAYE HAIDAR

ASO

LEDIKANA CREATIONS (PTY) LTD

SIYASEBENZA SEWING & MULTIPURPOSE

ATHAENA BRIDE

LEMC PRODUCTIONS & BUSINESS PROJECTS

SLUVIN DESIGNS

BRAND ZIMHLOPHE

LEMMI & SIPHO COLLECTION

STEVE MANDY DESIGN (SMD)

BEACH CULT

LILYBLUE DESIGN (PTY) LTD

THE NEEDLE POINT SHOP

BLOSSOM HANDMADE

MAFRIKA

THEMBENI PRINTING

CO-OPERATIVE

MAIWAX

TOTE COLLECTIONSÂ

CONTINENT CLOTHINGÂ

MANUFACTURING HOUSE OF MIKE

TRAVEL FIX

DA VIVA UK

MOTHER NATURE COUTURE

UBUNTU FASHION

EKAMU

MOTIONS

VIVIDLIY CREATIVE

FABRIC GATEAUX

NJEMA HELEN

YADAH EXCLUSIVE DESIGNS

FREDDY FASHION CC

OYSBY

YAWS CREATION

G321

PORJAI THAI PRINTER

ZANDYB DESIGNS

INAGBE GRAND RESORTS

PRIMAVERA FITNESS

ILLAY

REINA DE SANTIAGO®

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AFRICAFASHIONWEEKLONDON.COM

Celebrating 5 Years of AFWL

The Face of

EDITH UBA

2012

AFWL

2013 REGINA MANNEH

tsap & present

The Face of AFWL, a Facebook competetition, is a means by which AFWL offers opportunity for young models to be discovered and signed by with agencies across Europe. The winning model then has the opportunity to represent the organization at major African fashion and entertainment events in the UK, as well as featuring as a model on the runway at the annual AFWL event.

CHINYELUM NWUBA

2014

2015 MAGGIE SMITH

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Celebrating 5 Years of AFWL

As AFWL celebrates its 5th year anniversary, team members recount their experiences and memories of the journey.

ABIOLA ALOBA Africa Co-ordinator

SEYI OLUSANYA Event Manager

6

I first heard about the AFWL in late 2010 and had known the organisers for quite, so when Ronke spoke to me about the project I was immediately won over by it and decided to come on board.

The idea from the beginning was to create a world-class platform to showcase and increase the exposure of African and African-inspired designers from all around the world.

I am so happy to have been and continue to be part of AFWL. In just 4 years, we have hosted over 300 designers from all over of Africa and the Diaspora. We have given relatively unknown brands a gentle, but necessary push into the limelight. We have helped to nurture and launch fashion careers, not just for well known designers but for up-and-coming inspiring designers and models too!

My journey with AFWL started when I was invited to organise and manage the Africa Fashion Week London Banquet Dinner at The Dorchester in 2013.

I looked forward to the buzz of managing the different aspects of the show ensuring it all flowed well to create a memorable event for the organisers, designers and attendees.

So at any point in time, we are working with the technical and production team, selecting the right caterers, creating a special experience for the VIP guest, speaking to the venue, looking at health and safety issues, crowd control and a myriad of the aspects that need to be carefully considered and managed to create a great show. It has been fun all the way.

AFRICAFASHIONWEEKLONDON.COM

YETTY OGUNNUBI PR & Marketing Director

SOLA OYEBADE, (MR MAHOGANNY) Creative Director

I started my journey with AFWL a few months ago as the PR and Marketing Director and it’s been an eventful time so far, joining the biggest platform that promotes African and African-inspired designers and fashion people around the world.

Apart from having a fantastic team who are working continuously day and night to make sure the project serves and delivers its purpose, it’s always so exciting to discover the many African inspired designers and creatives around the world.

I applaud Ronke Ademiluyi, the Founder of AFWL for her vision and passion into birthing the project and wish a big congratulations on the 5th year anniversary of AFWL. It’s truly been a pleasure working with everyone.

I feel very privileged and blessed that alongside Ronke Ademiluyi, founder of Africa Fashion Week London & Africa Fashion Week Nigeria, I have been actively involved in the conceptualization of the AFWL brand and have now worked on the project as its creative director for the past five years.

Over the previous AFWL seasons I have got to meet some fantastic designers and models that have gone on to become superstars and it has been very inspirational to know that AFWL gave so many of them their first opportunity to break into the fashion industry. I and the Mahogany team are so excited to be a part of AFWL history.

Celebrating 5 Years of AFWL AFWL 2013, the third edition at Spitalfield’s Market Hall

ELVIS UDEGBE Editorial Consultant

KAMARI ADEMILUYI Programme Manager

I first met Ronke in March 2010, when I was then Editor at Viva Magazine (published

by Vivante). When Ronke told me that she wanted to do a fashion show for Nigerian designers, I jumped on board and we, along with Kamari Ademiluyi and Yemi Adegite started brainstorming.

I wrote proposals, conducted presentations but misfortune hit and this event was not able to happen in Nigeria. However, with her ‘never say never’ attitude, Ronke decided to move the idea to London and that was how AFWL was born in August 2011.

As AFWL celebrates its 5th year anniversary, I can only thank God for AFWL, and I know it will only get bigger and better.

Kamari Ademiluyi is the co-founder of AFWL. He is the Programme Manager for a pharmaceutical genetics research company in London UK. His management skills have supported and successfully delivered AFWL from its inception in 2011 to its now 5th year, in 2015. ‘It’s always been my sister’s dream to build a successful brand in the fashion industry that supports and helps upcoming designers grow and I am dedicated to ensuring that dream is fulfilled.’

TITILAYO ABIODUN Hospitality Manager

I have been a part of AFWL since 2011 and it’s been an amazing journey watching the event grow bigger and better with each year; from Gibson Hall to London Olympia! As the AFWL Hospitality Manager, my main duty is to ensure that guests, VIPs and staff are well catered for in a welcoming environment.

In the last 5 years I have been privileged to attend Africa Fashion Week Nigeria (AFWN) twice, Africa Fashion Week Stockholm (AFWS) and Africa Fashion Week Amsterdam (AFWA) I have met different designers from all over the world and dined with fashion gurus.

I’ve also had the opportunity of meeting many big names outside fashion industry all thanks to AFWL ... and the hardworking team. It’s a great privilege being a part of a winning team and I am looking forward to the next five years. AFWL is here to stay and it’s spreading across the globe.

‘It’s always been my sister’s dream to build a successful brand in the fashion industry that supports and helps upcoming designers grow and I am dedicated to ensuring that dream is fulfilled.’

Kamari Ademiluyi, Programme Manager

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Celebrating 5 Years of AFWL

PROVIDING SPONSORED VISIBILITY PLATFORMS FOR CREATIVE TALENTS IN AFRICAN FASHION Africa Fashion Week London is a project with a mission to help fashion designers convert their talents into enterprises that can sustain them and grow into big businesses, by giving them much needed visibility.

In August 2011, Ronke Ademiluyi decided to delve into an uncharted territory by showcasing African Fashion on an international runway of her own and show the world what Africa has to offer in what it comes to fashion. This decision was born from from a calling to bridge the perceived gaps between Diaspora African fashion designers and the trends in cosmopolitan fashion.

Traditional fashion runways in London and the rest of Europe are too expensive for these designers, most of whom were undiscovered, to showcase on. Fashion shows of world-class standards are very notoriously expensive to organize. AFWL had to bridge the gap by appealing to organizations to sponsor the platform in order to provide fund showcase opportunities for these designers.

The first edition in August 2011, was held in the City of London area at Gibson Hall. In what was expected to be a relatively modest affair, organisers had estimated a guest attendance of around 500 people. The welcomed a whopping turn out of 4500 people through the doors.

The event showcased over 29 designers of African and non-African origin, who are all inspired by African style, fabrics and themes.

The 2012 edition of the event, held at Spitalfields Market London, coincided with the London Olympics tourism frenzy and recorded an all time high crowd of over 20,000 visitors. It was the turning point of the event as it enabled it to reach frontline media such as CNN, BBC, ALJAZEERA, Chinese Cable Networks and over two hundred other media outlets blogs and fashion websites. Africa Fashion Week London established itself on the European Fashion Calendar as the biggest African- inspired fashion festival in the whole of Europe.

The 2013 edition took place at the Old Truman Breweries in Shoreditch, and last year’s 2014 event saw the proceedings take place at the London Olympia, Kensington. In four years of uninterrupted fashion expos, AFWL has recorded attendance of close to 50,000 visitors and showcased over 200 designers.

Celebrating 5 Years of AFWL

africa fashion week london 2011

5TH & 6TH AUGUST GIBSON HALL, BISHOPSGATE

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Celebrating 5 Years of AFWL

AAMA A LA MODE

ADORAS

ANN ROSE

ANYA COUTURE

BEBEGRAFITI

DAVIVA

10

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EVA GRYGO

Celebrating 5 Years of AFWL

GLAMELLE BUTIQUE

HOUSE OF BUNOR

JB AFRIQUE

J BY JAK

JEZREEL DESIGNS

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Celebrating 5 Years of AFWL

KIKA HLANDA CHAPMAN

MAUREEN AMOOTI

MAZE COUTURE

MMABON

NANA AFUA ANTWI ADOPTED CULTURE

OZORA

RACHEL KISTI

SVE

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AFRICAFASHIONWEEKLONDON.COM

Celebrating 5 Years of AFWL

TURITA FOGG

VAISAHLI MORJARIA

YAAATTA COUTURE BAGS

ZEKARYAS SOLOMON

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Celebrating 5 Years of AFWL

Highlights from

2011

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Celebrating 5 Years of AFWL

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africa fashion week london 2012

3 RD & 4TH AUGUST SPITALFIELDS MARKET

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AFRICAFASHIONWEEKLONDON.COM

Celebrating 5 Years of AFWL

ADAORAS

ADEBAYO JONES

AFRO FANATIC

ASANDIA HOGAN

BEBEGRAFITI

BERRYS COUTURE

BRIGITTE MERKI

BULL-DOFF

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AFRICAFASHIONWEEKLONDON.COM GEORGE ADESEGUN

GREEN MAMBA

HOUSE OF FARRAH

HOUSE OF JOLA

HOUSE OF TAYO

HOUSE OF-MARIE

ELFRIDA

HOUSE OF ADJEIWAAH

HOUSE OF NWOCHA

ELDIMAA

DAVIVA

BULL DOFF

Celebrating 5 Years of AFWL

AFRICAFASHIONWEEKLONDON.COM

ROUCH BY RONKE

REMI LAGOS

OZORA

MONIS

MMD DESIGN

RACHEL KIRYA

ELLA & GABBY

MIA BY MIA NISBET

PATIENCE PLEASE

MADEMOISELLE AGLAIA

LYZE HATS

KETO COUTURE

KEMUNTO

JOANSU

JIMIKING

LEMIRAL COUTURE

LILLY ALFONSO

JAMES BRENDAN

ICONOLA

KIKI CLOTHING

KEVE

Celebrating 5 Years of AFWL

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AFRICAFASHIONWEEKLONDON.COM THREADZ CREATIONS

TRISH O COUTURE

TY TYS

UBER AFRICA COLLECTIVE

WANGU JEANS

YUTEES

SALLY INTIEGO

TEEKAYS

TEE THREADS

TAYE TAYLOR

SEVERINE

SET FASHION

RYA V

Celebrating 5 Years of AFWL

Celebrating 5 Years of AFWL

Highlights from

2012

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Celebrating 5 Years of AFWL

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Celebrating 5 Years of AFWL

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africa fashion week london 2013

1ST & 3 RD AUGUST OLD TRUMAN BREWERY, BRICK LANE

ARACHNID CREATIONS

BARNETS CREATIVE ENTERPRISE

BENJAMIN KITOKO

CLISHA.

AAMAA

ALICIAL MULLINGS

BELLO DESIGNS

ALABI COUTURE

AFROLUCIUS

AFRO FASHION

AFRICAN FASHION TODAY

ADOPTED CULTURE

ADEBAYO JONES

Celebrating 5 Years of AFWL

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AFRICAFASHIONWEEKLONDON.COM HUDA DAGNEW

KAVEKE

KILLIAN DE BURGH

LNK DESIGNS.

LOLLYADE

M SHADE

JESSICA BAAH

HOUSE OF OPIAH

LADY CURVEZ

ELEGANTE BY TIANNAH STYLING

ELDIMAA FASHION

GIBERKY

GISELLA COURTOURE

DZYN

DIDI CREATIONS

CROWN ROSE

CN DESIGNS

FERONA

ESTABLISHED BEAUXTIQUE

ESIIMODE

ELLA & GABBY

Celebrating 5 Years of AFWL

STEVE MANDY

THULA SINDI

ZANDY B DESIGNS

ZIZI CARDOW

VOU BROWN COLLECTIVE

RUUTS ARTS CREATION

SLU BY SLUUVIN DESIGNS

YUTEES

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SASCHA

SALLY ITIEGO

SA4A DESIGNS

RYA V JEWELLERY

ROUGE VALLARI

SIMIOGIEME

TUMISOLA LADEGA

OTUEDON

MTOFO DESIGNS

MOOFA

MONIS

METISSE

MADEMOISELLE AGLAIA

Celebrating 5 Years of AFWL

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Celebrating 5 Years of AFWL

STEVE MANDY

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Celebrating 5 Years of AFWL

Highlights from

2013

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africa fashion week london 2014

8TH & 9TH AUGUST KENSINGTON OLYMPIA

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AFRICAFASHIONWEEKLONDON.COM

FAREEMAH

FYYFE

HUDA DAGNEW

I.KOLLECTION

AFRICAFASHIONWEEKLONDON.COM

IZELLA

GIBERKY

G321

ERWIN MICHALEC

GLAMELLE BOUTIK

IJESHOP

ELDIMAA FASHION

GKAT FASHION

DESIGN BY PRELIM

DEARCURVES

BOUTIQUE MAHALI

ANTHI G

ANDAORAS

AMBIANCE COUTURE

ALISHA

ALABAI COUTURE

AKUASEI

ADE BAKARE

ADAMA PARIS

AAMAA A LA MODE

Celebrating 5 Years of AFWL

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AFRICAFASHIONWEEKLONDON.COM SYLVIA OWORI

T.T. DALK

THEODORA

V.K. WISE

VAISHALI MORJARIA CREATIONS

ZABETH ISAAC

THORA JEWELS

SISU

TOUCH OF AFRICA

ZARITA KOUTURE

ROOOI

TIR FASHION HOUSE

RAAAH

PORJAI TAI PRINTER

NJEMA HELENA

NEEDLE POINT

MONIS FASHION HOUSE

MODELLA

MISS BOSS FASHION

MIA BY MIA NISBET

LIMELIGHT BY SIMPLY GLAMOROUS

KOKO

KASS KOUTURE

JAZZ EFFECT DESIGN

Celebrating 5 Years of AFWL

AFWN GLOBAL FASHION MANAGEMENT WORKSHOP 2015 On 4 July 2015, the Global Fashion

Joyce Akpata, Nigerian British Chamber

Management Workshop was jointly hosted

of Commerce and Industry and Ronke

by Africa Fashion Week Nigeria (AFWN),

Ademiluyi, Founder / CEO of Africa Fashion

the Nigerian British Chamber of Commerce

Week London and Nigeria.

and Access Bank Nigeria. Held at the Access Bank Head Office in Victoria Island, Lagos, the event was another effort from AFWN for upcoming fashion designers to help expose them to current trends and offer financial advice to grow their business.

Also at the workshop was Nigerianborn globally renowned fashion designer Adebayo

Jones,

Chartered

Accountant

Adenike and

Ogunlana, Managing

Partner, Dalmeida Ogunlana Associates, UK Award-winning fashion designer Asake

The event featured a keynote address by

Oge, and globally acclaimed fashion

Aina Akintonde, Access Bank’s Head of

designer and stylist, Toyin Lawani of

Women Banking. Other hosts included

Tiannah Styling.

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Celebrating 5 Years of AFWL

Highlights from

THE DORCHESTER GALA 2013

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Celebrating 5 Years of AFWL

– SUNDAY 04 AUGUST 2013, THE DORCHESTER, PARK LANE, LONDON –

Celebrating 5 Years of AFWL

t e e Str twalk Ca 2014

AFWN 2014 opened on May 17th with a street catwalk show at the Palms Lekki. Sponsored

by Daviva, over 40 designers displayed their designs in a crowd stopping stunt to create awareness for the event.

Photos by YINKA OLUWAKUSE olayinkaoluwakuse@fashionablelagos.com

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Celebrating 5 Years of AFWL

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Celebrating 5 Years of AFWL

Photos by Ofure Ighalo Photography

2015

This year’s event showcased the designs of finalists from fashion design television reality show, Nigeria’s Next Top Designer (NNTD).

Co-owned by AFWL, the show is the first fashion design based reality show on Nigerian television.

The stunning pieces, made with fabrics sponsored by Daviva, were showcased during the event held at The Palms Mall Lekki, Lagos.

The NNTD finalist featured included: Ogochukwu Akabogu of the (‘Lines

by Chaab’ fashion label), NNTD Winner, Mojisola Bankole (Ooz Woman), 1st Runner Up, and Victor Viceroy Ogugua (VHOR), 2nd Runner Up.

Celebrating 5 Years of AFWL

Highlights from Top: Princess Abah Folawiyoh & Opral Benson.

Middle: Senator Daisy Danjuma.

Bottom: Bashorun Dele Momodu.

AFWN GALA SHOWS 2014

Top: Prince Remi Alade & Kunle Afolayan.

Middle: Abba Folawiyo, Victoria Michaels, Opral Benson.

Bottom: Abiola Okoy (left) Kunle Afolayan (right).

frica Fashion Week Nigeria culimates with a show where the viewing public are treated to a fashion extravaganza from the crème de la crème of African and Nigerian fashion designers.

Held at the Eko Expo Auditorium, the show has senators, business giants, diplomats, accomplished professionals and entrepreneurs in attendance.

The 2014 edition saw Senator Daisy Danjuma, Princess Abbah Folawiyo among others as attendees, while the 2015 edition attracted the likes of Senator Florence Ita-Giwa, media Doyenne Mo-Abudu, the Queen of Nigerian fashion and style education , Opral Benson, globally renowned publisher and presidential Aspirant Bashorun Dele Momodu, and Princess Abah Flawiyoh.

Guests were treated to a stunning fashion showcase, putting creations from 25 of Africa’s best designers into the spotlight. The likes of Nigerian-born Adebayo Jones, Mozambique’s Chaivo Designs and Ghana’s Elikem Kumordzie, showed the world what Nigerian and African fashion designers have to offer. A fashion exhibition also ran alongside the event at the venue, allowing for spectators to indulge in some fabulous fashion retain shopping.

The event was concluded by a Fashion Icons Award where the country’s fashion greats were honored.

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