Women Campagin

Endurance test design for AfifaAdiningtyas

As human beings, we socialize through communicating with people. Communication work with some of the questions, answer, story, or conveying. The thing is, for some women convention is something hard to do. Some women think that conveying don’t need to do in communication and assume that men should do or ask about it first. For example, expressing her feeling to someone, making the first move on a guy in chat, or talking about sex with herpartner.

As human beings, we socialize through communicating with people. Communication work with some of the questions, answer, story, or conveying. The thing is, for some women convention is something hard to do. Some women think that conveying don’t need to do in communication and assume that men should do or ask about it first. For example, expressing her feeling to someone, making the first move on a guy in chat, or talking about sex with herpartner. Through activation, we can build women's confidence and change that perception. It’s normal to convey anything, especially feelings andopinions.

Big Idea (What to Say)

"That's what she said", yes. We can take a change from this meme. The fact that the woman's voice is heard can be an opportunitytoconveyotherthingsbesidesdirtyjokes.

Big Idea (How to Say)

With interactive media that includes women, we can instantly boost woman's confidence about conveying something. The ambient media is a wall full of notes which contain all the women's messagesthatsheneverconveyedbefore.

Design Output