Staff Matters September 17, 2020 Issue 275 Week 12
CARING ABOUT OUR STAFF AFFORD’S FIRST VIRTUAL EXPO
In This Issue
Afford has made a huge splash online as we attended our first ever virtual expo with Customer Care Managers from all over Australia dialling in to join the online event. The focus for the expo was to bring together everyone in the disability sector in a safe online platform and promote services that enhance the lives of people with disability. The highly anticipated virtual expo was held by organiser ‘Social Impact Institute’. Afford is the Platinum Sponsor across many different events held by them every year.
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Afford’s First Virtual Expo Trivia Swag Selfie
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The expo platform was very different to the usual format due to COVID-19, however it was still an excellent opportunity for our Customer Care Managers to engage with the audience in a different way. Our CCM team did face a few challenges, as we all do when it comes to technology.
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“We had to work with what we had. If we had a choice in attending face to face or virtual we would choose face to face,” said Sulett Van-Wyk National Manager for Customer Care. It was such a great team vibe on the virtual booth with all CCMs from NSW, QLD, SA and VIC joining in on the action. Our new CCM Brenton Munzer from SA was also invited to join as this was an excellent opportunity for Brenton to practice and familiarise himself with a virtual booth, as we will be attending the KYD-X expo this month in Adelaide which is virtual as well.
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There were just under 6,000 registered attendees and Afford recorded a whopping 600 visits to our booth. Due to it being a virtual expo, the statistics can be tracked in more detail. The breakdown of attendees was 37% in each of NSW and VIC, with the remaining balance of 26% in QLD. The top number of leads per organisation was in the 60’s and the top number of visits was around 650 unique visitors. Afford received 60 tips from this expo which our sales team will be able to utilise. “Thank you for being part of the very first ever Virtual Disability Expo. It certainly was a unique event and very different experience to a face-to-face Expo! Although you don’t get that “buzz” of a full exhibition hall, the expo was widely attended with lots of activity across the two days, which continues now and will continue for 8 weeks post the live event days” said Kathryn Carey, Senior Advisor, Social Impact Institute. A week after our virtual expo, our QLD team were very excited to attend a reallife expo called the CARE Expo, which focuses on the general care for people with disability and also aged care. Afford attended as a public attendee. The feedback from the day was fantastic and this will be an expo we attended yearly moving forward. “It was amazing, very, very busy, especially on Saturday. It was a good thing we didn’t have sponsorship as there was a lot of aged attendees, but there was a good mix. The booth we had this year was perfect. It was such a great space to be back in and chatting to people,” said Sulett. We’re excited for our Perth team to attend the upcoming Live Your Potential Expo this weekend and our Adelaide team to attend the virtual expo KYD-X later in the month. Go, team!
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