After 41 years as Orange County Living (CA), we have rebranded to Orange County Video Home magazine in 2021. We make it easy for our homeowners for find out more about our clients with videos. OC Video Home is the 1st & only direct mail, home related "video focused" magazine. We will continue to direct mail to the top 25 % of owner occupied homes in Orange County with the "added value" of helping our local businesses make their videos easily accessible. It is a fact that over 75% of today's consumer would prefer to watch a video when learning about a product, service or company than read "static text". Reading is considered "work". For the convenience of our premium homeowners, we now include a QR code and shortened url in their ads (lower right hand corner), making it "easy" for them to watch & learn about our clients' from their mobile device or computer from the convenience of their homes. This Oct/Nov 2021 issue is our 4th mailing this year with plans for additional Southern California markets in 2022.