ADVANTAGES OF GOOGLE MY BUSINESS CONSISTENCY Employing Google My Business practically guarantees the accuracy of a businesses information (in Google). Key information that can be updated: business name, address, phone number, and specific business details like open hours. There is also the ability to write out common questions and answers. Informational consistency is invaluable to make sure customers are contacting a business at the right times and getting a accurate understanding of the business.
WEB VISIBIITY Using Google My Business also improves business visibility. Many third-party sites rely on Google for their information, so completing a business profile will increase the odds of getting featured on them. Google will also have more information to categorize your business, so it’s more likely that the business will show up for relevant local searches.
A GREAT FIRST IMPRESSION A top perk of using Google My Business is the ability to upload photos or videos. Businesses have full control of what is shown in their profile, so highlight best products, service descriptions, or store images. When customers encounter a business for the first time they are seeing what the business wants them to see. Leading to a more powerful first impression.
DATA INSIGHTS Google offers many different insights related to a Google My Business profile. Learn where customers are located, how many times they've contacted the business, or keywords used to find the business...and more. Use this information to tweak campaigns and plan future campaigns to improve visibility and hone in on target audiences.
FREE ADVERTISING An important perk of Google My Business is the ability to create “posts.” This content will be seen by users who are searching for your business and evaluating it. Content can be nearly anything; ranging from news, to offers, to events. Think of these posts as a free advertising opportunity that can be tweaked at anytime to improve the businesses sales or reputation.
ACCEPT ONLINE BOOKINGS If your business takes appointments, Google My Business can accept bookings online. This is remarkably convenient for customers looking for services like pet grooming or haircuts, as they can schedule an appointment without ever leaving the search engine results page (SERP).
MANAGE BUSINESS REVIEWS A Business’ reviews are a crucial component of their SEO strategy. With a Google My Business account, businesses have the ability to turn all Google reviews into a two-way conversation by allowing a business to see all of the reviews and respond to them directly. It’s the perfect opportunity to make up for a bad situation, or thank your best customers for recognizing your stellar service.
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