· Issue 24 · October 2013
Why You Must
Build Your Own Brand by Zac Johnson
W
hen I first started making money online over 17 years ago, I knew affiliate marketing was going to be huge. Back in the mid to late 90s when I
first got introduced to the world of affiliate marketing, it was still fairly new. Zac Johnson
Amazon.com had their affiliate program, but there weren’t many other ad networks or affiliate programs out there to choose from. The growth of the internet and affiliate marketing has been massive over the years, and if you are an affiliate marketer, your earnings have probably increased with it... but has your brand?
It’s about time you stopped making someone else rich through your talents and efforts and started to build a
A common trend that we are seeing in online marketing
brand that grows with you. Affiliate marketing is awesome,
right now is that successful affiliate marketers are leaving
and you can still use it to make a good amount of money,
the concept of “just being an affiliate” and moving on to be-
but the whole concept of jumping from ad campaign to ad
come their own brands and companies. This is something I
campaign and sending someone else all of your data and
did back in 2007 when I decided to launch my blog at Zac-
customers is flawed.
Johnson.com. Since launching the blog, my business and name recognition have increased in immeasurable multiples. Without
It’s a great opportunity and legitimate business model, but you are limited on your reach and may always be reliant on the success and failure of your next ad campaign.
even focusing on the revenue and business made through
Starting a brand of your own is extremely easy and you
the blog, the opportunities of getting my name out there
can get started right now. All it takes is setting up a few so-
and becoming an authority figure in the affiliate space has
cial network profiles, grabbing a domain name (preferably
been quite amazing.
your real name or company name) and throwing WordPress
Through the blog I’ve had the opportunity to be a key-
on your site to create a blog. Blogging is one of the best
note speaker in Australia, travel the world and speak at dif-
ways to get your name out there, as it will grow with content
ferent conferences, appear on Fox News and ABC News,
over time and allow other people to follow your journey and
and launch my own book.
connect with you in the process.
Bottom line... you need to start building a brand of your own!
Start your branding process today and think about where you could be in a year from now.
Zac Johnson is an entrepreneur with over 17 years in internet marketing and branding.
ff24_full.indb 25
25
16/10/2013 04:02:20 p.m.