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Session Speakers HOPE HORNER, Founder and CEO, Lemonlight
Hope Horner is a three-time entrepreneur who has been featured in Inc.’s Top 25 Entrepreneurs to watch in 2017, Entrepreneur’s 11 Marketing Experts that Could Changes Your Business, and Pepperdine’s 40 Under 40. Horner is a regular contributor at Entrepreneur, Forbes, Inc. and multiple other publications where she shares startup insights and scalable solutions. She is currently working on her third startup, Lemonlight, an LA-based business that produces and distributes branded video content at scale. Lemonlight has been honored in the Inc. 500 and Entrepreneur 360. DUSTIN HOWES, Affiliate Manager - NetProtect, j2 Global
Dustin Howes has an extremely diverse digital marketing background with 10+ years in the affiliate marketing industry. He has cultivated thousands of partner relationships while observing the industry’s best practices. His passion is to help the affiliate industry grow by teaching other affiliate managers how to develop a better program. He created the only online certification course that teaches how to properly manage a merchant affiliate program. The course specializing in training affiliate managers in prioritizing time, running fraud audits, recruit the right affiliates and develop deeper partnerships. Learn more about the course at Performancemarketingmanager. com. Currently Dustin is the affiliate manager for NetProtect - a j2 Global Inc suite of products. Connect with him on Linkedin.com/in/ dustinhowes BRIAN LAFRANCE, Director, SEO, CBS Interactive
Brian LaFrance is currently Lead SEO Analyst for CBS Interactive where he oversees search efforts for major sites such as CBS Sports, GameSpot,
and CBS.com. He has been involved in various aspects of SEO and affiliate marketing for over 15 years. He continues to run his own affiliate sites and consults for a few clients that he has worked with for many years. In 2010, he sold his main affiliate site to a large internet media company and moved on to be the marketing director for an SEO data provider. Brian leverages his knowledge of development, SEO, tools, and data to take advantage of the ever growing list of APIs available for analyzing search data. This allows him to quickly and efficiently scale SEO strategy, regardless of the size of a site. JESSE LAKES, CEO, Genius Link
As the former Global Product Manager for the iTunes Affiliate Program at Apple, and consultant to the Microsoft Store Affiliate Program, Geniuslink CEO Jesse Lakes has focused the last few years on helping Amazon affiliates monetize their global audience. He’s also seen, and learned first hand, the hard lessons about staying in compliance of Amazon’s stringent operating agreement. Join Jesse in learning how stay on Amazon’s good side as an Associate to ensure your affiliate commissions keep flowing in. JOHN LOBRUTTO, Director of Affiliate Partnerships, Vital Plan, Inc
John P. LoBrutto is the Founder of Yes2Affiliates, specializing in the Management & Development of Advertiser Affiliate Programs. Yes2Affiliates is proud to be the channel brand ambassador for Vital Plan, Inc. “Premium Herbal Supplements... Harnessing the Power of Nature” and Crate Club, Inc. “The World’s #1 Special Ops Subscription Gear Club”. John’s previous positions include; Director of Affiliates & Partnerships for Liquid Web, LLC , Director of Affiliates & Partnerships for 1&1 Internet, Inc., Head of Global Distribution for
FeedFront | January 2020 | No. 49
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