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AFFILIATE SUMMIT EAST: Speaker Bios
Misha Hettie Misha Hettie is a copywriter and communications strategist a.k.a. sales-minded word nerd at Uncommonly Good Biz. She helps entrepreneurs and small business owners to look good, sound great, and make money online.
Rachel Hirsch Rachel Hirsch is an attorney at the Washington, D.C.-based law firm of Ifrah PLLC. Ms. Hirsh advises clients on in litigation and compliance matters relating to FTC and state consumer regulations. Her clients include, among others, a variety of networks, advertisers, publishers, software and data providers, and her practice covers all federal and state consumer protection and privacy laws and regulations. Ms. Hirsch focuses her practice counseling clients on how to implement measures to reduce their exposure to liability. Often litigating cases against the government, Ms. Hirsch has achieved a string of victories for her clients in federal and state enforcement actions. Ms. Hirsch is a regular contributor to her firm’s blog, www.ftcbeat.com, where she writes about issues affecting online marketers.
Zac Johnson At the age of 15, Zac Johnson began making money online designing web site banners for $1 each. A self taught entrepreneur, Zac’s been making money online for nearly 20 years and has been involved in nearly every facet of affiliate and online marketing. One of Zac’s many successes includes his story of “How I Made $860,538.38 Profit in 4 Months!” from one web site, which can be read at his blog at ZacJohnson.com. Zac continues to focus on his blog, where he provides readers with firsthand accounts of his experiences, successes & failures. In addition to his own success stories, Zac reviews affiliate networks and informs readers how & where they should be making new
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money. Zac’s social reach and site traffic is now over 100,000 strong and has referred over $5,000,000 in new business to his advertisers and network partners. You can also listen to Zac’s new podcast “Rise of the Entrepreneur” on iTunes and connect with Zac through his new online training community at Blogging.org.
Mark Keeney Mark Keeney, Head of Partnerships & Affiliates at eBay is a results-oriented marketing executive with over 20 years experience and a proven record in planning and executing comprehensive marketing strategies to achieve business goals and objectives. He has expertise in not only driving leads but also converting consumers into longtime customers. He also has experience driving sales goal via B2B and B2C channels. Proven leadership skills; able to build and motivate top-performing marketing teams.
Brian LaFrance Brian LaFrance is currently Lead SEO Analyst for CBS Interactive where he oversees search efforts for major sites such as CBS Sports, GameSpot, and CBS. com. He has been involved in various aspects of SEO and affiliate marketing for over 15 years. He continues to run his own affiliate sites and consults for a few clients that he has worked with for many years. In 2010, he sold his main affiliate site to a large internet media company and moved on to be the marketing director for an SEO data provider. Brian leverages his knowledge of development, SEO, tools, and data to take advantage of the ever growing list of APIs available for analyzing search data. This allows him to quickly and efficiently scale SEO strategy, regardless of the size of a site.
Vix Leyton Vix has been leading comms in the performance space