· Issue 38 · April 2017
Coreg Makes a Comeback by Jonathan Miller
In my experience, it’s one of the cheapest ways to generate opt-in data, especially on Facebook. With an opt-in rate of
1 in 6, my average cost is around $0.47 a record. By adding co-registration lead generation to my own quizzes over the
heck your Facebook timeline and you’ll see friends and co-workers sharing competitions, quizzes, and
last 6 months we are turning a proﬁt while building email lists. Key takeaways on why I’m in love with coreg.
giveaways. It’s almost as if quizzes are the new self-
1. You obtain marketing consent
help section. People love quizzes and giveaways, so it’s no wonder
Consumers that engage with quizzes give you permission
that when personality quizzes, dream holiday competitions,
to market to them. If you’re running a quiz or a co-registration
or product giveaways come along, Facebook users flock to
offer, you’ll not only acquire personal information, but also get
participate and share.
opt-in consent to market to your recipient.
Clearly, co-registration marketing is making a comeback. I’ve been testing using my own quizzes and have found that if properly executed, co-registration competitions and quizzes
2. You gather invaluable demographic data Metrics focused afﬁliate marketers understand that demographic and psychographic proﬁling plays a key role in the
are a powerful marketing tool. For the uninitiated, coreg (or co-registration marketing)
success of their businesses. Armed with this information,
is where consumers complete a sequence of questions, and
you’d spend less time picking relevant offers to promote, see
based on their interests are either subscribed to newsletters
an increase in your activity rates, as well as your earnings.
or opt-in to receive information from advertisers. Coreg fell out of favor in recent years, mostly due to a prolif-
3. Engagement drives revenue
eration of coreg networks that proffered low quality consumer
Engagement is critical to the sustainability of your busi-
data. When I started list building for an offer I was running, I test-
ness and can only be improved by understanding your con-
ed several co-registration lead suppliers, but found that when I
sumers. Once you understand and use their demographics,
‘bought’ in subscribers, they were often uninterested, didn’t en-
behavior patterns and buying triggers, you can segment your
gage with my content, or were just downright fraudulent.
lists more effectively, build consumer proﬁles, and present
I could see the value in owning consumer data, so rather
more relevant content. Your revenue will increase and list re-
than abandoning coreg entirely, I built my own co-registration
tention will improve, as your readers will be more engaged, in-
platform, which enabled me to control the end-to-end pro-
terested, and active. They’ll be far less inclined to unsubscribe.
cess. Once I’d reﬁned my sequence of questions and ﬁgured
If you’re into building mailing lists, you should consider
out what actions I wanted my users to take, I started market-
coregistration marketing. Done right, it can have a massive
ing my competitions & quizzes.
impact on your business.
Jonathan is a husband, dad & serial entrepreneur, lives in Africa & recently founded Coreg.Software
Published on Mar 27, 2017
This issue of FeedFront Magazine includes Face-to-Face Networking in an Online World by Michelle Held, Meditation Makes Happy Affiliate Mark...