· Issue 35 · July 2016
Niche/Vertical: Conversion Optimization
Session 2a – Pro Level Facebook Ad Optimization
Target Audience: Affiliate/Publisher
Techniques
Experience Level: Advanced
Time: 12:15 pm - 12:45 pm Location: Astor Ballroom – 7th Floor
Networking w/Session Ticket Purchase | Networking Plus w/Session Ticket Purchase | VIP
»» Dennis Yu, CTO, BlitzMetrics Dennis Yu has spent over $100MM on Facebook since 2007. He’ll log-in live to 3 Facebook ad accounts and show exactly how to build and manage conversion conversions. 6 phase process. Will share guide. Niche/Vertical: Facebook Target Audience: Merchant/Advertiser Experience Level: Advanced Networking w/Session Ticket Purchase | Networking Plus w/Session Ticket Purchase | VIP
Session 3a – Dojo: Google Updates, Link Building, Tools, and SEO Lessons Time: 1:00 pm – 1:30 pm Location: Astor Ballroom – 7th Floor »» Jim Boykin, CEO, Internet Marketing Ninjas Boykin will talk about Google updates, including Panda and Penguin, and how to survive them. Boykin will also share link building techniques and tools his own ninjas use. Niche/Vertical: Google Target Audience: Affiliate/Publisher, Merchant/
Session 2b – Elements of Incrementality in the
Advertiser
Affiliate Channel
Experience Level: Intermediate
Time: 12:15 pm - 12:45 pm Location: Soho Complex – 7th Floor
Networking w/Session Ticket Purchase | Networking Plus w/Session Ticket Purchase | VIP
»» Joe Sousa, Affiliate Coordinator, Fanatics Learn what to look for when trying to find value in the affiliate channel. Merchants: These are the sales you want. Affiliates: These are the sales you want to generate. Niche/Vertical: Incrementality Target Audience: Merchant/Advertiser Experience Level: Intermediate Networking w/Session Ticket Purchase | Networking Plus w/Session Ticket Purchase | VIP
Session 3b – Attribution and Affiliate Marketing – Learn to Make it Work Time: 1:00 pm – 1:30 pm Location: Soho Complex – 7th Floor »» Todd Crawford, VP Strategic Initiatives, Impact Radius Learn how attribution modeling and other cross channel insights can help you more intelligently manage your affiliate program and determine which affiliates are driving the highest value. Niche/Vertical: Attribution
Session 2c – Conversion Optimization: 6 Steps to
Target Audience: Merchant/Advertiser
Double Your Revenue
Experience Level: Intermediate
Time: 12:15 pm - 12:45 pm Location: Times Square – 7th Floor
Networking w/Session Ticket Purchase | Networking Plus w/Session Ticket Purchase | VIP
»» Khalid Saleh, CEO, Invesp Using several case studies, I will delve deep into the science of conversion optimization, and I will demonstrate how top affiliates applied the CRU formula to double their site.
Session 3c – How to Conduct a Social Media Audit Time: 1:00 pm – 1:30 pm Location: Times Square – 7th Floor »» Michelle Held, Owner, MetroNY, LLC
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