Holistic Massages: A New Perspective to an Old Treatment Holistic massage therapy has entered the mainstream arena and is widely accepted by people due to the overall benefits it offers. Holistic massages is a term that is used in alternative medicine as therapeutic massages that involve touch, energy shifting and physical manipulation. The idea of holistic massages is based on the physical aspects of the human body. It might be surprising to many, but the existence of this type of massage therapy can be traced back to thousands of years when ancient cultures used alternative medicines for the treatment of ailments.