AFCM 2023 Partnership Prospectus

PARTNERSHIP Prospectus

Highlights

Rewards & Experiences

Why partner with AFCM in 2023?

Partnership & Alignment

Align your brand with the 30+ year history that AFCM has in the Townsville region Become an integrated part of the Festival Family and a brand and name synonymous with the Sounds of Paradise You'll be in great company!

Acknowledgement & Recognition

We'll make sure your brand or organisation is represented throughout the Festival campaign and on the ground at showtime too Online, in Festival publications and official addresses, we like to see our partners shine

Marketing & Advertising

AFCM Partners will be connected with the AFCM database of over 9000 accounts, via complimentary or discounted advertising in our Festival Booking Brochure and Program as well as via our eNewsletter. We'll also share your brand and content with AFCM's social media following of over 10,000!

Tickets & Invitations

AFCM Partners will enjoy complimentary ticket bundles and VIP invitations throughout the Festival as well as discounted tickets for staff and their families

Hospitality

Partners will be offered opportunities to sponsor pre concert and interval drinks at major concerts as well as sponsor official Festival events

Activations

Top tier partners will be offered activation opportunities at official Festival venues throughout the program

Contributing to the development and delivery of a world class event for the region.

We offer a range of ways to partner with and support the Festival In kind and funded partnerships are structured around the following Partnership tiers;

Platinum: Contributions greater than or equal to $20,000

Gold: Contributions greater than or equal to $10,000

Silver: Contributions greater than or equal to $5,000

Bronze: Contributions greater than or equal to $2,500

One off Hospitality Partnerships are also a a great way to connect with AFCM audiences and experience Partnership with the Festival See Page 10

AFCM in the region

AFCM is counted among a handful of Australian fine music festivals that is of international significance and is reputed to be the only major chamber music festival held in the tropics. Our reputation has been built steadily and purposefully over more than 30 years, enabling us to gain the long term trust and support of artists, audiences, donors, government funders, and the North Queensland community

Every year we are able to engage international musicians who are making their Australian debut They tell us that they are attracted to perform here due in equal measure to the quality of colleagues they will work with and the relaxed, sunny North Queensland culture Our audiences tell us much the same: the AFCM for them is about the special quality of the music making and the casual laid back “vibe” that is such a feature of Townsville and its surrounds

If you would like to become a venue or destination partner with AFCM for future Festivals, contact the Partnerships Team for more information or to discuss a proposal.

Jack Liebeck, Artistic Director

Finally, after much anticipation, we were able to present Jack’s inspiring and innovative program to Festival audiences in 2022.

No stranger to the role, Jack Liebeck is the Artistic Director of his own music festivals Oxford May Music; the DESY Humboldt Science and Music Series in Hamburg; and Alpine Classics in Grindelwald, Switzerland He has a great interest in the links between music and science, appearing regularly with luminaries such as Professor Brian Cox, and you’ll find fascinating references to this passion dotted right throughout our AFCM programming

PARTNER WITH INNOVATION IN 2023

The hallmark of Jack's 2022 Festival program was most certainly innovation

AFCM 2023 Program Highlights

CONCERT CONVERSATIONS

A beloved Festival classic, Concert Conversations are a great opportunity to get up close with AFCM artists and learn about their fascinating lives and careers HOST A CONCERT CONVERSATIONS

MORNING TEA OR THE WHOLE SERIES, OR SPONSOR AN ARTIST

EVENING SERIES

The jewel in the crown each day of the Festival are these full length concerts presenting a wonderful range of repertoire With an attendance of 500+, these are a great opportunity to reach the Festival crowds

HOST PRE OR POST CONCERT DRINKS IN THE TOWNSVILLE CIVIC THEATRE

RAY GOLDING SUNSET SERIES

Named after the founder of the Festival, these one hour concerts are a terrific starting point for newcomers as well as a chance for those to know their music well and hear favourite works

HOST PRE OR POST-CONCERT DRINKS IN THE TOWNSVILLE CIVIC THEATRE

SPECIAL EVENTS

Sell out and in demand are the hallmarks of our Special Event line up every year. Partner with us as we island hop from Orpheus to Magnetic with the luckiest Festival patrons IN-KIND AND FUNDED PARTNERSHIPS AVAILABLE

AFCM 2023 Program Innovations

AFCM FESTIVAL GARDEN

Partner with us to deliver the Festival 'hub'! The AFCM Festival Garden is the home of collaborative and diverse performances, all ages (and often FREE) interactive events including workshops and industry discussions as well as food & beverage options and art installations.

IN KIND, COLLABORATIVE AND FUNDED PARTNERSHIPS AVAILABLE

GUILTY PLEASURES

See AFCM artists perform their secret passions from Bon Jovi to Abba during the Concert Conversations series at the Ville Resort Casino throughout the Festival.

HOST A CONCERT CONVERSATIONS MORNING TEA OR THE WHOLE SERIES!

AFCM ILLUMINATES

An excellent opportunity for educators and partners with a passion for discovery in the arts and sciences, to be involved with the presentation of this event series throughout the Festival. AFCM Illuminates returns in 2023 following fine reviews and combines lecture and performance for a deep dive like no other.

IN-KIND, COLLABORATIVE AND FUNDED PARTNERSHIPS AVAILABLE

AFCM Festival Garden

The introduction of the AFCM Festival Garden saw an exciting layer of programming trialled alongside the core concert program, and created a hub for Festival attendees to dine and drink as well as experience a host of free and ticketed performances that were almost equally as attended by the general public

Venue Naming Rights

1 x Funded Opportunity, from $20,000

Fund the construction of a Festival Garden Stage or Theatre and receive Naming Right as well as unique hospitality opportunities for your staff and guests

Corporate Volunteers

In kind opportunities

Are you looking for a way to get your staff involved in giving back to the community while team building and enjoying the outdoors? The Festival Garden is a great place to roll up your sleeves and get involved in back and front of house roles, assist performers and create fun and interactive experiences for patrons

Brought to you by....

3 x Funded Opportunities, from $5,000

The AFCM Festival Garden will host programming including concerts, performances and workshops, from 4pm 8pm daily throughout the Festival We can see it up in lights for you now: "Evenings in the Garden brought to you by..."

Support Local Artists

1 x Funded Opportunity, from $15,000

The AFCM Festival Garden engages visual and performance artists to create a unique experience in the Festival Garden We invite our partners to fund an installation, mural or art experience for patrons in the Garden and further the work of Townsville's professional arts community

Bean Bag Theatre

1 x Funded Opportunity, from $7,500

This fun opportunity to create a grass and bean bag theatre in front of the Main Stage in the Festival Garden is a fun way to reach families, children and our community audiences

AFCM

WINTERSCHOOL

Winterschool Outreach

Each year one of our Advanced Winterschool groups is invited back to the Festival to perform a series of Winterschool Outreach concerts, designed to further the chamber music experience in the region

Along with Winteschool Director Lloyd van't Hoff, the Winterschool Outreach ensemble tour the region, performing at venues in Ingham, Ayr, the Burdekin and Charter's Towers, and holding workshops at nearby secondary schools, before returning to Townsville to perform at James Cook University and throughout the Festival

Advanced Winterschool

Advanced Winterschool offers Tertiary ensembles from around Australia the opportunity to participate in an educational program quite like no other

Held during the Festival, Advanced Winterschool students are tutored in public and private masterclasses led by AFCM artists, as well as gain experience in our Festival rehearsal rooms and as stage hands A live and real time musical growth experience, Advanced Winterschool has the potential to change the lives of young Australian musicians

PARTNER WITH AFCM AND EDUCATION

Winterschool

Advanced

Hospitality PARTNERSHIPS

AFCM Hospitality partnerships are great value and fantastic ways to meet and interact wth our Festival audiences as a brand. You have the opportunity to display signage and have promotional staff at these events or concerts, and will be recognised as the event sponsor in Festival documentation and at the event

Add an event to your Partnership Package or take up a stand-alone opportunity!

AFCM 2023 Opening Night VIP Reception

Sponsor drinks for up to 250 of Townsville's finest including AFCM's VIP's, Friends Members and Gold Subscribers base, on the first night of the Festival

Friday 28 July 2023

Opportunities: 1, from $3,000

Concert Conversations Morning Tea

Sponsor morning tea before the extremely popular Concert Conversation series held at The Ville Resort Casino for up to 380 guests each day

Saturday 29 July through Saturday 5 August

Opportunities: 6, $2,500 each or sponsor the whole series for $12,000

Pre concert or Interval Drinks

The drinks are on you! Celebrate with up to 500 of our AFCM patrons before doors open for the Evening Series concerts at the Townsville Civic Theatre throughout the Festival

Saturday 29 July through Saturday 5 August

Opportunities: 6, from $3,000

AFCM After Party

Held on Magnetic Island, tickets to the Festival

After Party are highly sought after Sponsor the last hurrah for 2023 and be part of the fun!

Sunday 6 August

Opportunities: 1, from $5,000

AFCM live AFCM Digital

In 2022 and following the inevitable evolutions of concert attendance, AFCM increased it's live and online Festival presence through a series of digital activations icluding:

Digital partnership opportunities

Australian Digital Concert Hall

4 x concerts including one Free event available to view live and for 7 days after the concerts.

Urban Screens

2 x concerts streamed on the big screen in Melbourne

Live-streamed Industry Discussions

3 x Industry Discussions in the Festival Garden were live streamed to allow for broader attendance in 2022

Is your organisation in the tech space, digital broadcasting or active in the online community of the arts? Or maybe just passionate about the evolution of online events!

We'd love to speak to you about broadcasting opportunities, funding or in kind services in the AFCM Live space in 2023.

AFCM

assets for partners relevance, return on investment, reach

Access to over 7,500 active database members through monthly eNewsletter features and placement

Inclusion in AFCM's Festival Publications

The widely distributed Booking Brochure (free/digital)

The publication receives over 12,000 page views per month (online)

The Official Festival Program

Opportunity to market your business locally and nationally.

QLD / Townsville attendees: 49 25%

Interstate Attendees 49 25%

International Attendees 1 5%

A luxurious quality A4 full colour publication with high quality matt paper, approx. 64 pages long, with a print run of 500 plus.

The Program is an annual publication sold to Festival attendees onsite and is considered a keepsake It is also available digitally and via our website

Alignment & PR Opportunities

Across commercial and national radio, local and national print advertising and editorials (Townsville Bulletin, Limelight Magazine), through program delivery, education partnerships, launches and special events

Access to AFCM's Social Media following of over 10,000 via dedicated and shared posts and stories

Recognition from Executive Director at key events

Copy about your organisation displayed on the AFCM website's Partners Page

Logo displayed on Digital Signage in Civic Theatre Foyer

Logo displayed in the AFCM digital Booking Brochure, AFCM Festival Program, EDM Footer, Website Partner's Page

Solus eDM a targeted enewsletter to AFCM database relevant segment, subject to approval (approx 4,500)

Inclusion of promotional material in Gold Pass Bags

Complimentary advertising in our Booking Brochure and Official Program (A4)

eNewsletter and Social Media Feature / Appreciation Articles / Posts (x 1)

eNewsletter tiles and shared social media posts

Exclusive Invitation for 2 people to our Opening Night VIP Reception

Complimentary Tickets Opening Night, Governor's Gala & Festival Finale

Complimentary Tickets to concerts at the Civic Theatre / Complimetary Programs

t h a n k y o u

Timeframe

AFCM 2023 dates announced. 2023 Partnerships open

March 2023

2023 Festival tickets go on sale 2023 Festival Booking Brochure in market (digital) public

November 2022 June 2023

2023 Festival Campaign commences locally (Townsville) Final call for Partners

August 2023

Partnership reviews, post Festival reporting and 2023 strategy planning

February 2023

2023 Festival Booking Brochure in market (digital) preview only, Early bird tickets go on sale

April June 2023

2023 Festival campaign in market nationwide

28 July 6 August 2023

AFCM 2023 is live in Townsville