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day and time of the week are most people available? A weekend may work well for you, but your patients may not want to give up time with their family. We have run microevents in the clinic itself for four and a half years now, so we’ve pretty much tested every month of the year, day and time! Because of this, we knew that a mid-week afternoon and evening session in November would work well. When choosing the venue, we knew we needed something close to the clinic that was easy enough to get to. I also had a vision that it should be very classic and timeless, which I knew my patients would relate well to. Hedsor House is quintessentially British – it is magnificent and magical! It was fantastic to fuse the history and legacy of the building with the state-ofthe-art technology and evolution of medical aesthetics that we were showcasing.
Running Patient Educational Events Miss Sherina Balaratnam discusses key considerations when hosting events for your patients On November 20, surgeon and aesthetic practitioner Miss Sherina Balaratnam hosted an exclusive winter event for patients and interested guests at Hedsor House; a beautiful manor house situated near her clinic, S-Thetics, in Buckinghamshire. Beyond the Facelift was designed to educate Miss Balaratnam’s patient demographic on the ageing process and treatments available at S-Thetics. As well as inviting guest speakers to discuss the science and evolution of medical aesthetics, the clinician hosted her key partner suppliers to showcase the equipment and products on offer at her practice. Attendees were able to have complementary skin consultations, try out products and treatments, and took home a goody bag of products, worth more than £100. Aesthetics attended the event and spoke to Miss Balaratnam about the benefits and challenges of running one…
events such as this allows them to learn more about the ageing process, the types of treatments on offer, how they work and, importantly, who would be treating them.
Again, you need to think about what your patients have shown interest in throughout the year and tie this with current industry trends. I really advocate introducing voices other than your own, so patients can hear from experts in various fields. This particular agenda came very easily to me. After running patient educational events for so long, I understand what my demographic is interested in and what they’d like to learn more about. I knew I wanted to
Agenda Why should practitioners host these events? Like other medical professionals, I’ve had the fortune of being educated my whole life and appreciate that to move forward in anything, we need to continue to learn. We are lucky to be educated to an elite level in medical aesthetics, always discovering new products and how they work. I leave industry educational events feeling so inspired, that I want to take what I have learnt to our end users, our patients. I also want to educate and inspire my team – the more they know and the more they learn, the better they become at what they do. This ultimately delivers higher patient satisfaction, which is of course very rewarding.
What is a patient educational event? For me, it is an opportunity for a new or existing patient to really get an insight into what aesthetics is about. Some audience members may be new to the area or never have had aesthetic treatment before. Hosting
Tell us about how to create an agenda...
How can practitioners decide on the location and date for events? Think about what will work well for your patients – where can they reach easily through various modes of transport? What
Two sessions took place – one from 12-4pm featuring founder of The Tweakments Guide, Alice Hart-Davis and the other from 5-9pm with Tatler’s Health & Beauty Editor at Large, Francesca White. Guest were able to mingle with suppliers, try out treatments and have mini consultations to begin, before the main talks took place, consisting of: • Welcome from Miss Balaratnam • Keynote presentation on skin health, epigenetics, science of ageing and how we treat these from Dr Charlene DeHaven, global clinical director of iS Clinical skincare • Unique insights into the latest global aesthetics and wellness trends from leading beauty journalists Alice Hart-Davis and Francesca White
Reproduced from Aesthetics | Volume 7/Issue 2 - January 2020
