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News Special Product Innovation
Innovation in Aesthetics An overview of the innovative products recognised at the Aesthetics Awards 2019
How do you determine innovation? What does innovation mean? Many know it as a new idea, design, product or the development of these.1 Aesthetics asked its Clinical Advisory Board, What does innovation mean to you? Clinical lead Mr Dalvi Humzah said, “Innovation in aesthetics is thinking and developing something out of the box that will improve either practitioners’
abilities or patients’ experiences.” Nurse prescriber Jackie Partridge added, “Innovation is vital for a company to succeed in any business, but research is just as important. The products and services we utilise in aesthetics must be backed by science, evidence and safety.” The DigitRx Award for Product Innovation of the Year had nine finalists at the Aesthetics Awards
on December 7. Each were launched in the UK after 1 January 2018. Upon examining the entries, judges assessed them for genuine innovation or product advancement, leading to treatment for new indications, quicker or easier treatments, better treatment outcomes and enhanced patient safety, all supported by sound evidence. Let’s see what products were recognised…
CELLUMA – WINNER What it is: A light therapy device that delivers blue, red and near-infrared light energy, simultaneously. It is FDA-cleared to treat facial wrinkles, acne, diminished local blood circulation, muscle and joint stiffness, muscle tissue tension, muscle and joint pain, muscle spasm, and arthritic pain. Before launching in the UK, Celluma gained a CE Mark as a Class IIa medical device for all its FDA-clearances, as well as dermal wound healing, in the EU. In a clinic trial using Celluma to treat facial wrinkles, 80% of participants reported that they experienced an improvement in skin texture, 77% reported an improvement in skin firmness and 66% reported an improvement in facial wrinkles after four weeks.2 More research available.3 What practitioners say: US oculofacial plastic surgeon Mr Costas Papageorgiou says, “Celluma is an integral component of my clinic’s signature treatments which employ the regenerative and lifting effects of multi-layered energy waves and technologies in single sessions. The biophotonic waves of Celluma are implemented as the final step to accelerate recovery by providing the cells with the energy to heal from within. Quite often, I recommend the device as an ongoing maintenance treatment at home to further optimise results.” Manufactured by: BioPhotas and distributed by Celluma UK
FACETITE – HIGHLY COMMENDED What it is: FaceTite is a handpiece delivering InMode’s proprietary Radio Frequency Assisted Lipolysis (RFAL) technology to the face and neck. Targeting a depth of 5-10mm, the treatment aims to influence fat contraction, not lipolysis, resulting in skin tightening and improvement of contour. Bipolar radiofrequency and dual temperature control aim to enhance the safety of these devices, which are FDA approved. One study of 55 patients, with a mean age of 51 years, indicated that 85% were satisfied with their contouring and skin tightening result. Two independent plastic surgeons considered the improvement in contouring and degree of skin tightening good to excellent in 52 of 55 cases.5 More data available.6,7 What practitioners say: Dublin-based cosmetic surgeon Mr Peter Prendergast says, “With FaceTite, I’m now able to offer patients a real alternative to surgery that produces visible results. The sophisticated technology employs precision heating in the subdermal tissues like no other device. No other treatment can give such impressive results in face and neck tightening with no scars, no drains and no general anaesthesia, allowing the patient to return to work in a few days. It’s dramatically enhanced my aesthetic medicine practice.” Manufactured and distributed by: InMode
EVERACTIVE C&E + PEPTIDE – COMMENDED What it is: A vitamin C and peptide serum aiming to reduce the visible signs of free radical damage and ageing for all skin types, including acne-prone skin, rosacea, pigmentation and ageing. To prevent L-ascorbic acid oxidisation in the bottle and to ensure it is optimally active, the product features a speciallyengineered cap, suspending the vitamin C crystals separately from the serum in order to protect it from air, light and water. The patient is the last person in the manufacturing process; only mixing the solution when they are ready to use it, ensuring 15% L-ascorbic acid is delivered to the skin. Product-specific in-clinic case studies and trials are well underway. Research is well-established for key ingredients L-ascorbic acid and Matrixyl synthe’6.8,9,10 What practitioners say: Aesthetic practitioner Dr Dev Patel says, “EverActive C&E + Peptide is a powerhouse formulation that I think is the most effective all-rounder I can offer to my patients. It contains the only bioavailable form of vitamin C for the skin at the ideal strength. Furthermore, you activate the vitamin C at home meaning even the last drop will be clinically effective.” Manufactured and distributed by: Alumier Labs
Reproduced from Aesthetics | Volume 7/Issue 2 - January 2020
