SEPTEMBER 2020: THE BUSINESS DEVELOPMENT ISSUE

Advertorial NeoGraft®

@aestheticsgroup

@aestheticsjournaluk

Aesthetics

aestheticsjournal.com

Hair transplants, the new growth industry Exploring the popular new technique for hair transplantation Hair transplants are a popular cosmetic dermatology procedure. Figures show that Europe had the largest growth in the number of surgical hair restoration procedures in 2019, with 106,949 transplants, representing a 35% increase on those carried out in 2016. A popular new technique for hair transplantation is NeoGraft® – a hair transplant technology that is minimally invasive and designed to help patients improve their hairline without the strip scar, discomfort and lengthy recovery of a traditional hair transplant.

What is NeoGraft®?

NeoGraft®’s revolutionary automated FUE and implantation technology leaves no linear scar and is minimally invasive with fast patient recovery. It eliminates the inefficiencies of common manual tools and procedures, while enabling physicians to offer hair transplants with consistent clinical outcomes. Other options for hair transplant include the entirely robotic ARTAS iX™ system. NeoGraft® uses a punch and pressure method to suction and extract each hair follicle gently from the scalp without disturbing the surrounding tissue, nerves and blood vessels. This automated method better preserves the hair follicles to ensure more of them successfully survive in the transplanted area. With controlled placement of each follicle, the operator would be able to create a natural looking appearance to the hairline.

FUT vs. FUE There are two tried and true methods for performing hair restoration surgery, the strip excision/follicular unit transplantation (FUT) and follicular unit extraction/excision (FUE). The difference between these two procedures is how the donor hair is harvested from the back of the head.

In strip excision, a strip of hair is removed from the back of the

18

scalp and the surrounding skin is brought back together by stitches. In FUE, a small circular punch is used to cut around each individual follicular unit. The skin incision dissects the tissue around the hair shaft and root allowing the whole graft to be removed. This process is repeated until the surgeon has achieved the desired number of grafts needed for the procedure.

Aesthetics | September 2020