Aditya Adjie - CV & Portfolio 2023

ADITYA ADJIE ADYT

Table of Contents

Introduction

Profile Software Mastery Contacts

Curriculum Vitae

Educational Background Language Proficiency

Skills Interests

Work Experiences

Portfolio

HUGS

Première Necessities

Matahari

Education

Mercu Buana University

Product Design

2015-2019

What I’m Good at

- Graphic Design

- Copywriting

- Branding

- Creative Planning

Languages

- Bahasa

- English Interests

- Illustration

- Music

- Automotive

- Fashion

Experiences

The Hatch Indonesia

South Jakarta (2017-2019)

Graphic Designer

The Hatch is a talent incubation program for college students to be professionally ready for the industries to come. Handled real projects, for the real clients.

Matahari Department Store

Tangerang Regency (2018-Present)

Graphic Designer Intern, Graphic Designer, Art Director

PT. Matahari Department Store, Tbk. Is one of the biggest fashion retail company and has a deep legacy in Indonesian retail. I mostly designed creative materials and collaborate across divisions (mostly with UI/UX, Merchandising, and Digital Marketing team).

The selection of th e

Work

this whole time.

The projects shown are the compilation of my freelance & dedicated works.

HUGS is a brand from Indonesia producing variety of care packages.

Social Media

Emphasizing the importance of the mental and body health by mindful contents delivered in wholesome designs because HUGS is created to give option for people when they want to express their sympathy to their friends or families, who are going through a tough time and have to undergo serious medical treatment due to the person’s health condition.

Social Media

Was trying to convey that it’s fun to wear basic wear, and the right fashion choice won’t make you lose your cool. Delivered as casual as possible, in terms of both the visual and the tone of voice. Inline with what (items) are sold, so that the messages are well received .

One of the biggest fashion retail company in Indonesia then and now.

Weekly Website Banner

In this fast-paced retail industry, everyone involved demanded to have some sense of agility. For the simplest example, the promos are changing every week (can even change in a day or two, depending on the sales, occasion, and numbers of other factors). With that being said, the banner change follows.

Flash Sale Box

Clear message in a simply eye catching visual. Made to steal audience’s attention in the first place. To boldly deliver a message that this is flash sale, the sale is not going to last forever, you have to be quick or you’ll regret it, the promo we have is so tempting, or so.

Christmas 2019

Splash Screen & Welcome Logo

New Matahari (2020)

Splash Screen

Slideshows you usually see on App Store/Play Store that help you decide whether you need the app or not? Is the app good enough for you? Will you find what you’re looking for there? Do you really have to download the app? Or any other similar question. Good app preview makes number!

Matahari Reimagined (2022)

Brand New App Preview

Campaign Leading

Jadi Juara

Singles Day Campaign

Proposed logos

Proposed & approved logos

Make the most of the singles day event with condescending tagline & representative logo to keep all things in-line.

Campaign Leading Jadi

Juara

Singles Day Campaign

Photoshoot Result

Others

Well, I guess thats all. Thank

you!

If you'd like to know more, just invite me over for an interview ;) .