Also called 'Communications Guidelines' or 'Communications Implementation Toolkit’.
A communications playbook is a written style guide that ensures consistency in the development and execution of a global or multi-regional creative communications campaign.
Advocacy Plan
Fundraising Plan
Materials & Creative Assets
Guidance for a successful Local Implementation
An up-to-date, research-backed, legally-vetted bank of talking points.
This will help make sure we are all communicating consistently and using our most effective messaging at global and local level.
20%
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78%
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1.7
11%
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MILLION
Section breaker, emphasize
25,000
Section breaker, emphasize a number that is crucial. Avoid exceeding beyond 1 sentence.
Developed by Wunderman Thompson for UNFPA-UNICEF Global Programme Development Workshop.
This is just a mock-up of a Communications Playbook. To be used as an example only/