Generation Overlooked: s Serving silver user GUEST EDITOR án Natasha de Ter
NEOBUCKS AND GREYBEARDS
Hitting the spot: With Millennials maybe, but young founders would do well to listen to their elders
In with the new... out with the old? Alex King asks whether youthful neobanks have alienated the very generation that could guarantee their profitability 42
ThePaytechMagazine | Issue 12
Flush with venture capital and flushed with the vigour of youth, most neobanks’ first priority has been to scale.
For the past decade, that’s meant burning through eye-watering sums of cash to reach young people – the cohort that’s most receptive to digital tools and most
promiscuous with service providers. Having come of age during the 2008 financial crisis, Millennials would prove particularly eager to ‘stick it to the man’ by hopping onto a rebellious new banking bandwagon. Roughly one billion people are now served by 400 neobanks around the world. But, as a recent report from the global
ffnews.com
