Advertising & Sponsorship Opportunities.
ABOUT FF NEWS | FINTECH FINANCE
FF News | Fintech Finance work with thought leaders in the fintech and finance industries, all over the world. We facilitate conversations between key industry leaders and experts to package, deliver and broadcast their message.
We carry out video interviews, publish press releases, and create bespoke content, shared directly with our audience, when and where it’s needed most.
Our clients receive marketing content with a long shelf life and ‘evergreen’ appeal, shared through our extensive network (ffnews.com, Fintech Magazines, Fintech Newsletters, LinkedIn, Twitter, YouTube) and via their own channels.
We produce boundless video episodes, looking at a range of topics within the financial services, as well as quarterly printed publications, with a constant stream of online news, plus coverage from attending some of the most prominent events within the sector.
Our products are consumed by key financial decision-makers, who gain reliable and accurate intelligence on emerging trends, breakthrough technologies and industry disruptors, helping them to make dependable and informed choices.
VIDEO PRODUCTION
FINTECH SHOW PAYTECH SHOW INSURTECH SHOW
Our flagship products are our thought leadership-style documentary episodes. We can travel to your offices – wherever they are in the world – or host your speaker in our London studio for a high-production, in-depth interview, aimed at contextualising your place within the industry.
We then combine this footage with a potential or existing partner, who will respond to topics and challenges raised in your interview and highlight why you are the perfect partner of choice.
SHOW RATES
Video Episode from £14,500
The Fintech Show is our longest running asset, and features interviews with top level industry thought leaders in fintech and finance. Shot on location, we highlight industry pioneers through Q & A, storytelling and structured conversation.
The Fintech Show, The Paytech Show and The Insurtech Show have over 200 episodes online, featuring some of the most influential names from leading organisation in finance today.
The FF Virtual Arena format was developed to respond to the challenges of the pandemic, after in-person filming was restricted. The success of the Virtual Arena continues, as it allows for a lively, moderated panel discussion.
VIRTUAL ARENA RATES
Virtual Arena from £7,000
Similar to our work on The Fintech Show , the FF Virtual Arena episodes focus on thought leaders and industry disruptors in a Q&A panel format, recorded remotely and streamed as live to our engaged social following before being published and promoted across all FF News channels.
Through the FF Virtual Arena , we can host multiple executives from various organisations; banks, PSPs, insurtechs, influencers, partners, etc, which we will arrange and organise through our network.
Topics for discussion as well as third parties are chosen during the production process to craft a bespoke narrative.
HEADER
EVENT VIDEOS
Companies spend an absolute fortune at events.
Anecdotally, we have heard of a company paying more than £4 million (!) for a booth in 2019. And yet, a few years later, there is little to no footprint online of this presence. We look to change that with our event interviews. This typically involves us preparing questions in advance to align with your messaging; what is the reason you are attending the event? What makes you the leaders in your space? Any recent announcements and what you want the community to know about you.
During the event, we will have a multi-camera set-up, and can film at your booth, or at our static pop-up studio on site. We also shoot a variety of B-roll, including attendees at your booth, branding, and event location b-roll. All of this is combined to create the event video, which we aim to turn around to you shortly after the event. Once approved, as well as giving you full access to all raw footage and unlimited edits, we also publish and promote this on the FF News homepage and through our social channels.
EVENT VIDEOS
Event coverage from £5,000
WHITEPAPER PROMOTION
Incorporating video assets into your whitepaper promotion strategy can complement your overall content marketing efforts and help you connect with a wider audience while providing a more interactive and engaging experience, therefore increasing the demand in downloads, much like a trailer for a movie.
Using video assets to promote whitepaper content can be an effective strategy for several reasons:
■ Enhanced Engagement Videos are highly engaging and can capture the audience’s attention more effectively than static text or images.
■ Visual Representation Whitepapers often contain data, statistics, and technical information. Videos can provide a visual representation of this data through animations, charts, and graphics.
■ Increased Reach Videos have a broader reach on social media platforms and video-sharing websites.
■ Multi-Platform Promotion You can repurpose video content for various platforms, such as your website, social media channels, email marketing, and presentations.
■ Personalisation Videos can humanize your content by featuring experts or spokespersons who can provide context and a personal touch to the information presented in the whitepaper.
■ Shareability People are more likely to share interesting and engaging videos with their networks, increasing the whitepaper’s reach and exposure.
WHITEPAPER PROMOTIONS
White Paper (WP) hosted on FF news site
WP LinkedIn post
WP Newsletter banner
WP Website banner
(Links back to Client site)
Client provides asset
WP Video promotion for Client Whitepaper
£7,500
WP Promotional videos hosted on FF news site
WP Promotional Videos LinkedIn Posts
WP Newsletter banner
WP Website banner
FF produces video asset
WP Creation
WP Video Promotion Production
WP Promotional Videos LinkedIn Posts
WP Newsletter banner
WP Website banner
FF produces all assets
£10,900
£30,000
PAYTECH MAGA ZINE FINTECH MAGA ZINE INSURTECH MAG A ZINE
Ensure you get the best visibility at the largest industry events. Just because you aren’t a keynote speaker, a sponsor or even an exhibitor does not mean you cannot take centre stage!,
FF have worked tirelessly to ensure, when it comes to events, we are the chosen media partner to produce magazine content with our vendors, prospects, partners and clients alike. Throughout the year, we produce magazines exploring various topics within fintech. We feature
interviews with thought leaders and experts from around the world, and dig deep into ideas, technology and people.
Whether you are launching new products and services, looking to increase your brand awareness, kicking off a groundbreaking marketing campaign or want to position yourselves as the industry thought leaders leading the charge, look no further and take advantage of our extensive network.
MAGAZINES ADVERTISING & SIZE GUIDE
PRINT & ONLINE STATS
Pagination: 40+ pages per magazine
Print run: 20,000 plus, worldwide
Average pages loaded 943,000 per digital issue:
Average time spent reading 10:56 per digital issue: 319 average reads per 1000 impressions
MAGAZINE EDITORIAL RATES
Two-page Article from £4,000
MAGAZINE ADVERTISING RATES
Front Cover + Center Fold DPS editorial
Inside Front Cover + Single Full Page editorial
Outside Back Cover + DPS editorial
£15,000
£4,000
£7,500
Inside Back Cover + Single Full Page editorial £4,000
Sponsored DPS
£4,000
All of our magazines are made from FSC materials. Our envelopes are also manufactured using recycled plastics or are manually reused (excuse any previous sticker residue)
ONLINE
Our primary distribution channel is ffnews.com.
Here, our press team edit and curate all the latest and most impactful stories in fintech from around the world, adding context and insight to create a meaningful, rich news experience consumed by, on average 225,000+ visitors a month.
Our audience has full, free access to read press release articles and op-ed pieces written by our dedicated in-house editorial team, and watch all of our video episodes, bespoke content and international event coverage.
Growth has been phenomenal, with year-on-year increases of 400 percent and we expect it rise further with the 2022 relaunch.
Our content is regularly syndicated and it’s found at the top of Google News, among other aggregators. All the published content is mirrored to our 100,000+ LinkedIn , from which ~20 per of our traffic arrives.
Detailed visitor stats are available at the back of the media kit.
ONLINE ADVERTISING RATES
Leaderboard ~140k IPM* from £4,500
Mobile Leaderboard ~130k IPM* from £4,000
In-Content ~170k IPM* from £6,000
Large Sidebar ~100k IPM* from £3,500
Small Sidebar ~80k IPM* from £3,000
Footer ~110k IPM* from £3,500
*Average results.
NEWSLETTERS
We produce a lot of exciting content.
We cover a lot of the latest trends.
We publish a lot of press releases and other third-party content.
We produce a large volume of content across our channels. We are immensely proud that we are able to maintain the highest standard of quality of content shared with our audience.
One of the ways we do this is via our newsletter. This is free to subscribe to and we use it to promote the various assets that we create.
There is the opportunity to have a banner advert within the newsletter. We can segment our audience, based on their geography, to ensure we are targeting the most relevant audience for you.
You can use the banner to advertise your brand, your company, a report, product or service – it’s your choice!
BANNER ADVERTISING RATES
1 month placement leaderboard banner
– 285 x 80 graphic provided
Average impressions per campaign: 24,563
Average clicks per campaign: 1,284
Cost per month (28-day period) £4,500
1 month placement footer banner
– 728 x 90 graphic provided
1 month placement half footer banner
- 285 x 120 graphic provided
clicks per campaign: 885
per month (28-day period) £2,000
Please see our assets available for sponsorship for content advertising.
Please note, we do not do dedicated eBlasts of third-party html.
WE’VE BUILT A GLOBAL FOLLOWING...
Since 2015, we’ve built up our readership database across multiple facets of the financial landscape.
…OF ENGAGED LEADERSHIP FIGURES
2% Central Banks, Governments & Regulators, Monetary Authorities, National Banks
27% Fintechs, Regtechs, Industry Bodies, Trade Associations, Consultants, Advisors, FDIs, First Aiders, PR Agencies, Big Tech Firms
17% Commercial Banking, Business Banking, Commercial Mortgages, Corporate Credit Cards, Corporate Current Accounts
20% Retail Banking, Residential Mortgages, Retailers & Merchants, Personal Loans, Savings Accounts, Checking Accounts, Pre-Paid Cards, Personal Credit Cards
7% Investment Banking, Private Banking, Wealth Management, Venture Capital, Brokerages
12% Insurtechs, Car Insurance, Personal Insurance, Liabilty Insurance, Underwriters, Trade Credit Insurance
15% Paytechs, Payment Service Providers, Currency Exchanges, Payment Processors, Card Issuers, Crypto Exchanges, Payment Aquirers
29% Innovation Lead, Account Manager, Developer, Founder, Specialist, Advisor, Executive, Student, Analyst, First Aider
BY JOB TITLE
27% Head of Department, Senior Manager
BY TYPE OF PRODUCT: SIZE OF ORGANISATION
23% of overall Audience
Up to 500 employees
10% of overall Audience
500 to 5,000 employees
5% Managing Director, CEO or Chair
18% C-Suite, CXO, COO, CTO, CMO, CFO, CTO, CCO
21% VP, Director, VP of Digital, Transformation Director, Operations Director, VP of Risk, Data Security Director, IT Director
54% of overall Audience
50,000+ employees
13% of overall Audience
5,000 to 50,000 employees
DATABASE SOCIAL GEOGRAPHY
SOCIAL FOLLOWERS MAP
PRESS RELEASES/PR AGENCIES
As a leading news outlet covering the financial services industry, we love to hear all the latest news and trends taking place across the globe.
Not only that, we love to support any news that our friends, clients and companies are promoting. Whether this is a new product, a round of funding or a new partnership – it’s great to hear about it!
All press releases are published and promoted on the FF News website and promoted via our LinkedIn and Twitter channels.
Please contact news@ffnews.com and we will be happy to assist. Note: we receive an awful lot of event partnership requests and are unable to get back to everyone.
Pricing: POA
AWARDS
In 2021, we hosted our inaugural awards show for the industry, The FF Awards . We developed a first-of-its-kind video entry awards system, with tiered judging and no pay-to-play.
We have to say (as objectively as we can)
The FF Awards are… THE BEST award show in the fintech space.
In 2022 we built on this success and made it even bigger and better than before, bringing the total number of entries to more than 300 videos, attracting more than 5,000 votes.
The 2023 show pushed the bar higher, with some top-level surprises catching the attendees off guard!
2023 HIGHLIGHT REEL
The FF Awards are, hands down the BEST Fintech awards out there. To find out more about the industries ONLY awards that isn’t Pay-to-Play, click HERE to see the full FF Awards Media pack”