LET THE ADVANTURE BEGIN.MEDIA KIT 2023.
LET THE ADVANTURE BEGIN.
Advanture Magazine is the first dedicated publishing platform for the modern vanlife culture. A regular magazine that you can enjoy while on the road, or while at home when planning your next adventure.
With a focus on adventure and sports, our platform delivers curated content aimed at those who are enabled by their vans to get out there for weekend micro-advantures, longer overland missions. Last year, we also started to focus on readers who permanently live on the road.
Published digitally and in print, Advanture Magazine has an active audience of over 25,000 vanlifers across the platform. In 2022 we became stocked in around 250 stores globally.
Platform links: www.advanturemagazine.com www.instagram.com/advanturemagazine www.issuu.com/advanturemagazine www.youtube.com/@advanturemagazine
Founding Editor Alexander Brown
Co-Editor Mascha Blome
We publish an adventure lifestyle VANLIFE magazine. • 3 magazines published per year • English language • Digital and print • Pilot issue launched February 2020 • Independent and self published platform • Curated adverts don’t detract from the experience • A consistent ~5 minute average reading time 3500-4000 readers PER ISSUE. We have captured readers AROUND THE WORLD, and we are the ONLY campervan mag dedicated to living the lifestyle.
AUDIENCE BREAKDOWN
Active adults who love to get outside for sport, travel and other leisure. Core audience aged 25-54 are passionate about alternative lifestyle and are inspired by others to find their own adventures.
A higher disposable income earner, who either owns or wants to own a modern adventure rig. Upgrades and accessories reflect the activities they are interested in. Travels include solo, as a couple, as a family and with small groups of friends.
74% males, tech and social media savvy. The majority travel as a couple or small family, in medium to large sized vehicles. Willing to invest in the latest trending gadgets and quality equipment to support them on wild experiences.
This includes: vehicle modifications, vehicles accessories, lifestyle accessories, camping equipment, adventure equipment, outdoor equipment suitable for family, safety gear, long lasting products/ food/reusable.
Other platforms they subscribe to: Outside Magazine, Volkswagen Magazine, Camper Magazine, various vanlife Youtube channels.
image right: data for digital magazine, May 2021
Advanture Magazine is community driven.
Instagram snapshots: captured May 17th 2021
#advanturemagazine
• Instagram has very strong engagement, and people use our own hashtag
• 4-6 posts per week, 10-20 stories
• IG stories very popular, with many engagements, swipe ups and more
• Regular posts, many of which get thousands of likes
• Single posts get tens of thousands of impressions
• 0-21k audience in 14 months
• Numerous reader uploads, when they receive their latest magazine
• advanturemagazine.com ranking first page on Google with high level key words such as “vanlife magazine” and “advanture”
• Consistent daily traffic across the platform
• Mobile first platform
• Unique content written exclusively in-house
in 2023 our presence continues increasing.
WWW.ADVANTUREMAGAZINE.COM
EDITORIAL DIRECTION
VOICE
Advanture Magazine is articulate and specific. The content curated for the pages is carefully researched and written, providing the highest level of storytelling within the niche.
THEMES
Readers enjoy a wide range of themes ranging from travel reports to technical advice such as buyers guides. Flowing with the seasons we explore food, sport, destination travel, culture and more.
ADVERTORIALS
A space for brands to tell a story of their own. This could be a piece provided to us, or a brand can sponsor/support a feature that we write in-house.
REGULAR FEATURES
PARK UP
A number of pages dedicated to topical and seasonal editorial story. Incorporates vignettes from the community.
TALLER
An ongoing series looking at a wide range of DIY and professional workshop campervan conversions. The goal is to highlight essentials such as layout, safety elements concerning gas/electric, legal frameworks and much more.
INTERVIEW
A series of Q&A with an interesting person or brand, who is enabled by the campervan to get out there for adventures.
TRAVEL BLOGS
Inspirational road trips with marked routes, places to camp and natural points of interest. From 2023 we will also start highlighting towns and cities.
Front Cover Sponsorship Double page ad in centre (single issue) Double page “ (3x issue deal) Advertorial (4 pages) EUR €2860 €1140 €2750 €2290 (+ €573 additional double page) GBP £2500 £1000 £2400 £2000 (+ £500 additional double page) DISCOUNTS 3 issue discount listed above OTHER Sponsored Instagram campaign (incl swipe up, web links, @tags) from €400 / £350 Exclusive newsletter (incl URLs, interactive, GIFs) from €400 / £350 YouTube review video £500 plus equipment that we keep Please find below our rates for printed ads in Advanture Magazine. All bookings require payment before being printed. 3 issue deal requires payment in whole. 2023 RATE CARD
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