Spotlight: Marketing and Promotion of the OC Navigator

SPOTLIGHT:

Marketing and Promotion of the OC Navigator

Spotlight: Marketing and Promotion of the OC Navigator

HCA Marketing and Promotion efforts began April 2022. Since then, OC Navigator has gained 11,300 active users averaging 19 page views per user.

Angel Stadium Campaign The Angel Stadium campaign for the OC Navigator is composed of multiple efforts targeting different audiences to promote awareness and use of the OC Navigator. Assets range from stadium art, magazine ads, website banners, and hardcopy materials. Different QR codes are attached to each asset to break out user metrics. Components of the campaign are described below. Angels Landing Page The OC Navigator Angels landing page was created as an interstitial page for Angels fans who scan Angels Stadium assets with the goal of providing preventative resources for mental health and wellness, before pointing the user to the OC Navigator. Figure 1. Angels Landing Page

Orange County Health Care Agency Marketing and Promotion efforts began April 2022. Since then, OC Navigator has gained 11,300 active users averaging 19 page views per user. Angel Stadium Campaign Figure 1. Angels Landing Page The Angel Stadium campaign for the OC Navigator is composed of multiple efforts targeting different audiences to promote awareness and use of the OC Navigator. Assets range from stadium art, magazine ads, website banners, and hardcopy materials. Different QR codes are attached to each asset to break out user metrics. Components of the campaign are described below.

Angels Landing Page

The OC Navigator Angels landing page was created as an interstitial page for Angels fans who scan Angels Stadium assets with the goal of providing preventative resources for mental health and wellness, before pointing the user to the OC Navigator.

Figure 2. Sticker Angel Stadium Cupholders On April 7 MLB Opening Day, stickers with the OC Navigator URL and QR code were placed on all 45,000 seat cupholders in Angel Stadium. Figure 2. Sticker - Angel Stadium Cupholders On April 7 MLB Opening Day, stickers with the OC Navigator URL and QR code were placed on all 45,000 On April 7 MLB Opening Day, stickers with the OC Navigator URL and QR code were placed on all 45,000 seat cupholders in Angel Stadium. seat cupholders in Angel Stadium.

Figure 2. Sticker - Angel Stadium Cupholders

Figure 3. OC Navigator Angels Magazine ad

Angels Magazine AdAngels Magazine Ad Angels Magazine Ad A full page hardcopy ad was created for the Angels Magazine, the official game day program for Angels A full page hardcopy ad was created for the Angels Magazine, the official game day program for Angels Baseball (Figure 3). This magazine is run five times during the season and is also posted as a digital copy on the Angels website. The copy for this ad was adapted from the copy on the Angels OC Navigator website, which was reviewed and approved by community members. A full page hardcopy ad was created for the Angels Magazine, the official game day program for Angels Baseball (Figure 3). This magazine is run five times during the season and is also posted as a digital copy on the Angels website. The copy for this ad was adapted from the copy on the Angels OC Navigator website, which was reviewed and approved by community members. Baseball (Figure 3). This magazine is run five times during the season and is also posted as a digital copy on the Angels website. The copy for this ad was adapted from the copy on the Angels OC Navigator website, which was reviewed and approved by community members. Figure 3. OC Navigator Angels Magazine ad Figure 3. OC Navigator Angels Magazine ad

Veterans Day PostcardVeterans Day Postcard OCHCA observed Veterans Day on May 21, 2022 at the Angels Stadium by providing tickets to 100 veterans Veterans Day Postcard OCHCA observed Veterans Day on May 21, 2022 at the Angels Stadium by providing tickets to 100 veterans Orange County Health Care Agency observed Veterans Day on May 21, 2022 at the Angels Stadium and their families, a resource booth to discuss local resources, and a concert on the playing field. The OC and their families, a resource booth to discuss local resources, and a concert on the playing field. The OC by providing tickets to 100 veterans and their families, a resource booth to discuss local resources, and a concert on the playing field. The OC Navigator Team collaborated with the OC Veterans Service Office and Chase Wickersham, a veteran, to create the Veterans Day Postcard highlighting the “mustknow” resources (Figure 4). Over three weeks, the OC Navigator Team met with stakeholders multiple times to discuss the delivery format, draft resources and topics, and review the design images. Navigator Team collaborated with the OC Veterans Service Office and Chase Wickersham, a veteran, to create the Veterans Day Postcard highlighting the “must-know” resources (Figure 4). Over three weeks, the OC Navigator Team met with stakeholders multiple times to discuss the delivery format, draft resources and topics, and review the design images. Navigator Team collaborated with the OC Veterans Service Office and Chase Wickersham, a veteran, to create the Veterans Day Postcard highlighting the “must-know” resources (Figure 4). Over three weeks, the OC Navigator Team met with stakeholders multiple times to discuss the delivery format, draft resources and topics, and review the design images. The QR code in Figure 5 takes the user to the Veterans Resources in OC guide (Figure 6), which was created with the OC Veterans Service Office for Veterans Day. This comprehensive guide contains eight topics, each with a description written by a stakeholder. The QR code in Figure 5 takes the user to the Veterans Resources in OC guide (Figure 6), which was created with the OC Veterans Service Office for Veterans Day. This comprehensive guide contains eight topics, each with a description written by a stakeholder. The QR code in Figure 5 takes the user to the Veterans Resources in OC guide (Figure 6), which was created with the OC Veterans Service Office for Veterans Day. This comprehensive guide contains eight topics, each with a description written by a stakeholder.

Figure 4. Front - Figure 4. Front -Veterans Day PostcardFigure 4. Front - Veterans Day Postcard Veterans Day Postcard

Figure 5. Back - Veterans Day Postcard

Figure 5. Back - Veterans Day PostcardFigure 5. Back - Veterans Day Postcard

Mental Health Awareness Month Mental Health Awareness Month To promote mental health awareness during the month of May, the green mental health ribbon was added to Angels Stadium art. See Figure 7 for an example. Mental Health Awareness Month To promote mental health awareness during the month of May, the green mental health ribbon was added to Angels Stadium art. See Figure 7 for an example. To promote mental health awareness during the month of May, the green mental health ribbon was added to Angels Stadium art. See Figure 7 for an example. Figure 7. Mental Health Awareness Green Ribbon Figure 7. Mental Health Awareness

Figure 7. Mental Health Awareness Green Ribbon Green Ribbon Figure 8. ROS Banners

ROS Banners ROS Banners Run of site (ROS) banners were created for the Angels website to promote the OC Navigator. Community ROS Banners Run of site (ROS) banners were created for the Angels website to promote the OC Navigator. stakeholders suggested clear descriptions of the OC Navigator and what it can offer to the community. Run of site (ROS) banners were created for the Angels website to promote the OC Navigator. Community Community stakeholders suggested clear descriptions of the OC Navigator and what it can offer to See Figure 8. stakeholders suggested clear descriptions of the OC Navigator and what it can offer to the community. the community. See Figure 8. Figure 8. ROS BannersSee Figure 8. Figure 8. ROS Banners