eCommerce SEO: Ultimate Checklist for Online Retailers

eCommerce SEO: An Essential Checklist for Online Retailers

Introduction • High search engine ra nking in o rganic results play an impo rtant ro le in the suc cess of a n o nline store. Good design a nd user-friendly functi o nality ca n convert your traffi c to buyers . But, what if you are not getti ng enough traffi c in your store? eCo mmerce SEO is the so lu ti on.

• You need an eff ecti ve eCommerce SEO strategy in pla ce if yo u want to generate maximum traffi c for your sto re. Sti ll wo ndering whether if SEO can sti ll help in driving traffi c to you r store?

• As you can see, Goo gle o rganic is the highest traffi c generati ng source.

• 75% of users never sc roll past the fi rst pa ge of searc h results. So, the go al should be to ac hieve ranking on the fi rst pa ge o f o rganic searc h results thro ugh relevant keywords.

• How to accomplish this goal? By ensuring that below-menti oned eCommerce SEO practi ce s have been taken ca re o f for yo ur o nline store.

Checklist • Keyword Research • Content Optimization • Easy Navigation • Quick Loading Speed • Optimizing for Mobile • Schema.org • Blog

• Social Media Integration • Voice Search • User-Generated Content • Live Chat Integration • Strong Call to Action • Payment Options • High-End Security • Easy Checkout

Keyword Research • The keywords relevant to yo ur business a nd having high sear ch volume sho uld be used in the co ntent of yo ur eCommerce website. How wo uld yo u know that which of you r keywords are highly searched?

• For that, you can use Goo gle’s Keyword Pla nner. Ensure that you use keywords with high searc h vo lume so that your webs ite gets ranked with tho se keywords and get maximum clicks.

Content Optimization • Aft er keyword research next comes using those keywo rds in your website c ontent. Your online sto re website co ntent includes – • Meta Title • Meta Descripti on • Heading Tags • Alternati ve Text fo r Images • Product Descripti o n • Descripti ve Web Page content • Ensure that all the a bove content includes the keywo rds which are having h igh search volume and a lso relevant to your business. Driving releva nt tra ffi c would yield eff ec ti ve results o therwise yo ur bo unce rate wo uld go high and is not going to help anyway

Easy Navigation • Having easy navigati on no t only benefi ts yo ur user experienc e but is also goo d fo r sea rc h engine c rawlers. Segmenti ng pro ducts in categories and subcategories is very important as it helps in fi nding the products in your store easily. • Moreover, having breadcrumbs on category and subcategory pages is also required as that helps searc h engine crawlers to navigate through even tho se pages also whic h have no t been linked from the Ho mepage. • Search engines a lgo rithm these days gives the highest import ance to the user experience. The searc h opti o n o n the to p fac ilitates your visito rs to lo ok fo r the pro ducts they are unable to fi nd from the navigati o n ba r. Ensure that your search opti o n has been placed o n the prominent spo t ea sily viewed by yo ur visitors.

Quick Loading Speed • One of the most impo rtant ranking factors for yo ur eCommerce website design is its loading speed . Search engines give preference to those online s tores which get loa ded within 3 seconds o n vario us platf orms and devices.

• You can use using Go ogle’s PageSpeed Insights to check whether yo ur website loading speed is as p er search engine sta ndards or no t.

Optimizing for Mobile • As per Google’s latest develo pment named as mobile-fi rst in dex – Google would determine the ranking o f your website b ased on the user experience yo u provide on mobile devices.

Most of your audience is now using mobile devices to brows e and shop from your eCommerce sto re. So, the fac t that you r eCommerce website should be mobile-friendly canno t be n eglected.

• Just go through preparing fo r Mo bile-First Index to achieve h igh ranking in search engines. Here, you will get informati on about how to improve mo bile UX and visibility of your mo bil e site in search engines.

Schema.org • You might have no ti c ed the ric h snippets which appear below the page ti tle in SERPs. (The below image can ma ke the conce pt of rich snippets clear. ) • These rich snippets a re outco me of sc hema.o rg tags which ca n be added to website HTML. It cha nges the way search engin es read and represent your co ntent in SERPs. • Search engines give preferenc e to the websites having schem a. org tags executed in their website code. It not only improv es ranking but also boosts CTR and co nversions.

Blog • A blog which is frequently updated and includes lo ng-t ail keywords relevant to the products or ser vices you p rovide possibly can a chieve high ranking in SERPs. Ens ure that you have ho sted your blo g in the same do ma in as your eCommerce website. All the inbound links and traffi c you get o n your blog would benefi t yo ur o nline store too.

• For more informati o n on this, you ca n go thro ugh – Th e Signifi cance of eCo mmerce Blog Design fo r your Onli ne Business.

Social Media Integration • Social sharing butt ons o n pro duct pages can help th e visitors to share the products they like on social media platf orms and att ract new prospec ti ve buyers . • Social media integrati on is a leading appro ach towa rds targeti ng new customers and improving traffi c.

The search engine a lgo rithm co nsiders the website t o be relevant to the users if it has improved traffi c and thus ranking gets improved.

Voice Search • With the increased po pularity of A lexa and Siri, the req uirement of your eCommerce website to be voice searc h friendly also increa ses. With the use o f right long-ta il keywords and struc tured data of your website, your sto re can be an answer to vo ic e search queries do ne on se arch engines.

• For more details, you can go thro ugh – 5 Voice Search O pti mizati on Tips to Prep Up your Website fo r 2018.

User-Generated Content • User-generated content is o ne of the best ways to e nable your website to ra nk thro ugh lo ng-ta il keywor ds and improve the reputati on of your brand. • People tend to make purchase decisions quickly if t hey fi nd positi ve product reviews abo ut yo ur pro duc ts. Whether this user-generated content is in the fo r m of product reviews or comment o n a blog , but if it is praising your pro duct or business, then defi nitely you can benefi t out of it.

Live Chat Integration • Have you got live chat integrated on yo ur rce website? If not, then yo u bett er get it arch engines also give preference to the having live chat integrated because they those websites to be highly user-friendly.

eComme done. Se websites consider

• Moreover, through live chat integrati on, yo u will b e able to solve your customers’ queries insta ntly a nd help them in taking dec isions relati ng to their purchases quickly.

Strong Call to Action • A strong call to ac ti o n whether on Ho mepage o r t he opti mize produc t page, it convinces users to cl ick and convert. The conversions on an o nline sto re and search engine ra nking a re interrelated to each other. • If your online store co nversions are high, your br and reputati on improves resulti ng in high sea rch engine ranking. If your sto re is ranking in the top 10 results, obviously yo ur CTR improves resulti ng in high conversions.

Payment Options • Providing multi ple payment o pti o ns means bett er c onversions because that improves user experience o n your website. The criteria for searc h engines to ra nk a website on to p is ba sed o n the user experience . • The bett er user experience you provide, the higher possibility you have fo r yo ur online store to rank in the top 10 organic searc h results.

High-End Security • Is your online sto re secure eno ugh to keep your customers’ data co nfi denti al? Do you have securi ty badges displayed on all the impo rtant pages o f your eCommerc e website? If no, then yo u need to get that done as yo ur audience wo uld be reluc tant to buy from yo ur sto re if it is not sec ure. • Provide your audience a safe shopping experienc e to help them return back to your sto re fo r futu re purchases. This wo uld enhance your brand po pularity and improve your search engine ranking.

Easy Checkout • Always keep the chec kout process easy for yo u r customers. Don’t give them a hard ti me by a s king a compulso ry acco unt creati on on your eC ommerce store. The easier c hecko ut process y ou have, the bett er conversions you wo uld exp erience.

• With easy and quick c hec kout proc ess, yo u wo uld also earn brand loyalty which wo uld help y ou in accomplishing your goa l of high search e ngine ranking.

If You’re Looking For Savvy Developers Who Can Help To make Checklist for Retailers, Get In Touch With One Of The eCommerce Handymen From Qeretail!

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