Advanced Principles of Graphic Design Portfolio

Adrienne Pallett

Portfolio

ADVANCED PRINCIPLES OF GRAPHIC DESIGN WINTER 2024 NOVA SOUTHEASTERN UNIVERSITY

About me Hello and welcome to the final product of 16 weeks of designs. This portfolio accounts for countless hours of work, both on the computer and sketching ideas and concepts.

This class focused on the processes and concepts behind branding, so we had to come up with three fictional companies that would benefit the greatest from various types of branding.

Cross Cultural Fusion was meant to understand the concept that a brand needs to be accessible and culturally conscious. What works in America, may not work in Mongolia.

Old Media needed to focus on a brand that would best benefit from traditional advertising such as print. And finally, New Media was meant to get us to think about the future.

What sort of advertising mediums could be developed in the future. This concept was particularly fun because our imaginations could run wild.

I hope you enjoy this portfolio as much as I enjoyed making these products.

Be sure to check out my other works at www.AdriennePallett.com!

The following works were created using these platforms:

Contents Cross Cultural Fusion

Pop Magic Events

Moodboard

4

Social Media Posts 5 Billboards

6

Mobile App

7

Old Media Krem Soda Moodboard

8

Can Design 9 Billboards

10

Magazine Ad

11

New Media drivex-vr Moodboard

12

Billboards

13

Mobile App

14

Cross Cultural Fusion

moodboard brand industry: Event planning Logo elements: Star (magic) pineapple (fun) color theory: • purple (magic) • gold (complimentary, magic) • turquoise (pineapple top) Typography: sans-serif, fun, decorative

Tangelo Domus Titling 4

Cross Cultural Fusion

Social Media posts platforms: instagram & Facebook languages: english & Spanish what makes it cross-cultural: • multiple languages • different body types & races • post for various genders

5

Cross Cultural Fusion

billboards platforms: street & bus stops inspiration: google images

6

Cross Cultural Fusion

Mobile App

PopMagic Events

extras: plug-ins

Welcome, Making events pop

functions: • find events near you • become a host • adjust user profile

Local Events to you Zip code

- - - miles

Let us host your next party or event!

From the first ring, to the last bin swing, we’ve got you covered!

e M k c i Cl

PopMagic Events

!

Let’s Do It!

Let’s Get You Hosting!

Let’s get started with some basic information, And one of our magicians will contact you.

Home

Events

Hosts

Profile

Name City / Town State / province

Zip / postal code

Country Phone (country + area + phone) Email address

Type of party Desired date Start time

End Time

Submit

Home

Events

Hosts

Profile

7

Old Media

moodboard

Brand Industry: Food & Beverage Logo Elements: Cream Puff with Gradient Color Theory: Pastel Cream Typography: Sans-Serif, Fun, Elegant, Luxe

8

Mascalero groove Vintage Vibes in Every Fizz Parisine Plus Vintage Vibes in Every Fizz Bree

Old Media

can design Flavors: • Orange Creamsicle • Root Beer Float • Strawberry Shortcake Inspiration: Truly Hard Seltzer Imagery Concept: Playful, Nostalgic

9

Old Media

billboards Platforms: Street & Bus Stop Target Audience: Generation X & Millenials Imagery Concept: Fizzing Bubbles, 50’s Ice Cream Shop Tagline: •

Not Your Parent’s Ice Cream

•

Party Like It’s 1997

5% Alc. / Vol. | Natural Flavors | 100 Calories

10

Old Media

magazine ad Size: 8 x 10 Inspiration: Trending Magazine Ads Imagery Concept: Ice Cream Truck with Friends Taglines: • Do You Remember The Sound?

• Like It Was Yesterday

Like It Was Yesterday 100 CALORIES | 2mg CARBS | 5% ALCOHOL | MADE PURE Please Drink Responsibly

11

New Media

moodboard ive r D

Brand Industry: Automotive Brand Concept: Virtual Test Drive Logo Elements: Sports Car

X-VR

Color Theory: Electric Typography: Sans-Serif, Futuristic

Ethnocentric

Aviano Future Titillium Web

12

New Media

Billboards Driv

e

X

-V

Platforms: Subway & Building-Side

R

Target Audience: Business Professionals Imagery Concept: Cars, Virtual Reality Inspiration: DC Movie Blue Beetle

13

14

New Media

Mobile APp

Extras: Full Prototype Functionality Functions: • Car Catalog • Testimonials • FAQ • Chat & Support • Create Account • Place an Order • Return an Order • View Order History

Sc Cl an o ick r Me !

15