Portfolio
ADVANCED PRINCIPLES OF GRAPHIC DESIGN
WINTER 2024
NOVA SOUTHEASTERN UNIVERSITY
Adrienne Pallett
About me
Hello and welcome to the final product of 16 weeks of designs. This portfolio accounts for countless hours of work, both on the computer and sketching ideas and concepts. This class focused on the processes and concepts behind branding, so we had to come up with three fictional companies that would benefit the greatest from various types of branding.
Cross Cultural Fusion was meant to understand the concept that a brand needs to be accessible and culturally conscious. What works in America, may not work in Mongolia. Old Media needed to focus on a brand that would best benefit from traditional advertising such as print. And finally, New Media was meant to get us to think about the future. What sort of advertising mediums could be developed in the future. This concept was particularly fun because our imaginations could run wild.
I hope you enjoy this portfolio as much as I enjoyed making these products.
Be sure to check out my other works at www.AdriennePallett.com!
The following works were created using these platforms:
Contents
Moodboard 4 Social Media Posts 5 Billboards 6 Mobile App 7 Old Media Krem Soda Moodboard 8 Can Design 9 Billboards 10 Magazine Ad 11 New Media drivex-vr Moodboard 12 Billboards 13 Mobile App 14
Cross Cultural Fusion Pop Magic Events
Cross Cultural Fusion
moodboard
brand industry: Event planning
Logo elements: Star (magic) pineapple (fun)
color theory:
• purple (magic)
• gold (complimentary, magic)
• turquoise (pineapple top)
Typography: sans-serif, fun, decorative
Domus Titling Tangelo
4
Cross Cultural Fusion
Social Media posts
platforms: instagram & Facebook
languages: english & Spanish
what makes it cross-cultural:
• multiple languages
• different body types & races
• post for various genders
5
Cross Cultural Fusion billboards
platforms: street & bus stops
inspiration: google images
6
7
Fusion Mobile App PopMagic Events Home Events Hosts Profile Welcome, Making events pop Local Events to you Zip code - - - miles Let us host your next party or event! From the first ring, to the last bin swing, we’ve got you covered! Let’s Do It! PopMagic Events Home Events Hosts Profile Let’s Get You Hosting! Let’s get started with some basic information, And one of our magicians will contact you. Submit Name City / Town State / province Zip / postal code Phone (country + area + phone) Email address Country Type of party Desired date Start time End Time extras: plug-ins functions: • find events near you • become a host • adjust user profile Click Me!
Cross Cultural
moodboard
Brand Industry: Food & Beverage
Logo Elements: Cream Puff with Gradient
Color Theory: Pastel Cream
Typography: Sans-Serif, Fun, Elegant, Luxe
Vintage Vibes in Every Fizz
Vintage Vibes in Every Fizz
8
Media
Old
Mascalero groove
Parisine Plus Bree
can design
Flavors:
• Orange Creamsicle
• Root Beer Float
• Strawberry Shortcake
Inspiration: Truly Hard Seltzer
Imagery Concept: Playful, Nostalgic
9
Media
Old
Platforms: Street & Bus Stop
Target Audience: Generation X & Millenials
Imagery Concept: Fizzing Bubbles, 50’s Ice Cream Shop
Tagline:
• Not Your Parent’s Ice Cream
• Party Like It’s 1997
10
billboards 5% Alc. / Vol. | Natural Flavors | 100 Calories
Old Media
Size: 8 x 10
Inspiration: Trending Magazine Ads
Imagery Concept: Ice Cream Truck with Friends
Taglines:
• Do You Remember The Sound?
• Like It Was Yesterday
11 Old Media magazine ad Like It Was Yesterday 100 CALORIES | 2mg CARBS | 5% ALCOHOL | MADE PURE Please Drink Responsibly
moodboard Drive
Brand Industry: Automotive
Brand Concept: Virtual Test Drive
Logo Elements: Sports Car
X-VR
Color Theory: Electric
Typography: Sans-Serif, Futuristic
Ethnocentric Aviano Future
Titillium Web
12 New Media
13 New Media
Billboards Drive X-VR Platforms: Subway & Building-Side Target Audience: Business Professionals Imagery Concept: Cars, Virtual Reality Inspiration: DC Movie Blue Beetle
14
Extras: Full Prototype Functionality
Functions:
• Car Catalog
• Testimonials
• FAQ
• Chat & Support
• Create Account
• Place an Order
• Return an Order
• View Order History
15 New Media
Mobile APp
Scan or Click Me!
