Portfolio Adriana

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PORTFOLIO

ADRIANA ESPINOSA GONZALEZ

Designer at Apodaca Group June 2023 - Present

Rhino 3d design for music festivals, brands and experiences.

Planning and Delivering:

Preliminary design proposals

Design development

Tender drawings and Construction documents

Writing Reports, Site Visits and small-scale Project Management

Budgeting and Project Breakdown

Meetings and reviews with clients

Supervise the production meets the needs that the project requires

Bim Modeller at Edificación Virtual

Feb 2023-May 2023

Revit BIM, development of construction documents, mep models, carry out 3D Modeling and Rendering, Managing and coordinating among the Projects’ different stakeholders (Structural, Mechanical, Architecture, Landscaping).

Intern at BimMx

Jan 2022-Jan 2023

Bim modeling, Revit families, revit projects documentation.

Intern at 3Gz Company

ADU units proposals,renders, architectural illustrator.

Designer at Sans Arquitectos

ADU units proposals,renders, architectural illustrator.

Native language Spanish

English TOEFL (B2) 2017

English Bulats (C1) 2019

German Germanlingua (A2) 2016

Revit

AutoCAD

Archicad

Photoshop

3dsMax

Illustrator

InDesign

Sketchup

Rhinoceros

Vray

Lumion

MS Office

Neodata

MS Project

QGis

Sep 2021-Dec 2021

Sep 2020-Feb 2021

Twinmotion

ADRIANA

Hi! my name is Adriana and I am passionate about experiential and themed design. I graduated from the school architecture at Monterrey Tech. This portfolio represents my passion for music and design. This are some projects I had the opportunity to design for some of the most important festivals in Mexico. I like to see this projects as an opportunity for me to experiment with ephemeral architecture. May, 1999 Monterrey, México. +52 722 3673908 adrianaeg83@gmail.com https://linktr.ee/AdrianaEsp

Brief: Complement the design of the new stage of Mercado Revolucion to make it more experiential, immersive and with a narrative of the journey and enjoyment of the spaces from arrival to the peak moments with the talents that are presented in the place.

Moodboards & Color palette

Facade
Facade
Main Stage
Facade

Brief: Offer a sensory, disruptive and relevant hospitality experience for generation z at festivals and events, creating a concept that combines fragrance and music, to connect with our target and encourage the trial of our diverse and iconic

E PERIMENTA

amysteriousjourneythatoffers

TOUCH THE FRAGRANCES

First sketches

MAIN FLOOR

1- CROSS THE FRAGRANCES

2- POWERUP

3- BOTANIC ZONE EXPERIMENTA

4- POWERUP

5- KALEIDOSCOPE

6- BOTANIC BAR EXPERIMENTA

7. X TRAMPOLINE

8- SECOND LEVEL ACCESS

9- CHILL ZONE

2ND LEVEL

3- BOTANIC ZONE EXPERIMENTA 6- BOTANIC BAR EXPERIMENTA

10- DJ EXPERIMENTA 11- LOUNGE ZONE

3RD LEVEL

LOUNGE ZONE

MODULAR PROPOSALS

The Experimenta Hospitality experience can be scaled to different measurements that every festival organizer requires. In each event, the brand is given different site measurements and the asset must be scalable.

Brief: Enhance the participation and interest of attendees at Tecate Pa´l Norte 2024 through a captivating trip that provides them with exceptional and memorable experiences, unique in the essence of Tecate Light. Enhancing the presence of Tecate Light in the lives of the participants.

An hospitality of 25x25 m and 3 levels

Hospitality with several activities that connect the audience with the festival and the brand.

A brand activation of 14x10 m

The user gets to participate on secret doors and access the secret floor as a reward.

A sampling station for artists

Differentiated experience where artists can refresh and savour a beer before or after the show.

I designed several brand assets for the Tecate Pa´l Norte music festival were the main objective was to provide a premium experience for the assistants and granting an “ultimate reward” thanks to Tecate.

Hospitality Pa´l Norte

Ring with light programming and screen

Dance Floor and Lookout

STATION TECATE LIGHT

Facade

TECATE CELEBRA

Materials

Metallic vinyl with phrase Tecate Celebrates You

Draft beer barrels

10 L

Storage space for water and cold towels

Cases storage space for barrels and drafts

Mini bar with draft system for cold beer

Cases with transportable wheels

Minibar with special edition beverages 2 minibars

Stickers with branding

Stickers artist logos

LIVE OUT LIGHT PORTAL

First sketches

BRIEF: Create a several experiences in which we involve the music with the beer brand. Design a vibrating dancefloor and a light tunnel in which the lights are connected to the beat of the music, either through AI or someone programming the show on the spot. The music and the materials should evoke a feeling of smoothness and vibrant colors.

MASTERPLAN LAYOUT

STAGE

BORING PHONE 10X10

DANCE FLOOR 15x11

TUNNEL 44x4

ACCESS TO FESTIVAL

ACCESS TO FESTIVAL

ÁREAS: TÚNEL: 188M2

DANCEFLOOR: 165M2

SUITE: 144M2

TOTAL: 497m2

Isometry

Facade access

RESULT DETAILS 2023

RESULT DETAILS 2023

RESULT DETAILS 2024

RESULT DETAILS 2024

RESULT DETAILS 2024

adrianaeg83@gmail.com

ADRIANA ESPINOSA GONZALEZ

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