ARTIST ROUGE NEW 2016 EN

“Lipstick is to makeup what the last brush stroke is to painting… the ultimate, perfectly contained touch of color that completes the work of art. And just like in art, makeup artists need an infinite palette of colors. This is why I have developed such a wide range of new ARTIST ROUGE lipsticks, I always want to give makeup artists a profusion of shades and textures to sublimate and create their perfect piece of art.”

Dany Sanz, Founder & Artistic Director of MAKE UP FOR EVER

TRANSFORM YOUR LIPS Red for confidence. Blue for exuberance. Swipe on a single color of ARTIST ROUGE, and begin your first step to a complete metamorphosis. Color goes hand in hand with personality, like an artist and their performance. While makeup artists need a wide range of colors to meet the creative and artistic needs of the stage, each one is also looking for his or her iconic shade. Each artist searches for the color that will reveal his or her own singularity. And now the palette and choices are endless… with new ingenuity and intense color.

Introducing ARTIST ROUGE LIPSTICK, in 46 masterful shades that can express all facets of all personalities. With this new range of lipsticks, MAKE UP FOR EVER once again celebrates pro artistry and the transformative power of makeup.

“Makeup is so important for us when we are on stage, to do something fun for people.

You can become a superwoman with just some blush and a black lipstick. We express ourselves through music -- but also through how we dress and how we wear our makeup.

MAKE UP FOR EVER is perfect for us because it’s edgy and cool -- plus there are so many different colors to play with!” - Icona Pop

In order to bring the exuberance of ARTIST ROUGE to the stage, MAKE UP FOR EVER has joined forces with ICONA POP to start an artistic collaboration. Driven by a shared passion for the stage and by unbridled energy, MAKE UP FOR EVER and ICONA POP bring together the world of makeup and music. In the image of this singular partnership, MAKE UP FOR EVER is reaffirming its commitment to stage arts and to the different personalities that populate its world. Resisting the extreme conditions of live performances and reflecting their personalities, ARTIST ROUGE is an essential tool for ICONA POP, a singing duo that stands for audacity and creativity.

The Swedish group ICONA POP, formed by Caroline Hjelt and Aino Jawo, takes its inspiration from electro house, punk and indie pop music. The two singers, who shot to international stardom with their 3x RIAA certified platinum hit “I Love It” ft. Charli XCX, and opened for Katy Perry, Miley Cyrus and One Direction on their respective tours. Returning to the center stage with their 2015 single “Emergency“, the duo joins forces with MAKE UP FOR EVER in all their artistic creations and stage performances, in collaboration with the band’s makeup artist Colby Smith.

“I love to work with MAKE UP FOR EVER, because it is so alive and so vibrant. It really is the perfect brand to marry makeup and artists together, for a super-strong partnership between an iconic brand and an amazing artist.“ – Colby Smith, Icona Pop’s makeup artist

SHOW-STOPPING COLORS Featuring intense colors with revealingly bold, exuberant and luminous personalities, MAKE UP FOR EVER has developed innovative Show-off Color technology, a specific pigment treatment that brings to light the original purity of color.

• Triple-Grinding Technology The color pigments are grinded three times, reducing and streamlining their size. Because of the identical, micro-fine pigments, the intensity of light reflection and the radiance of color are heightened and the color impact on lips is very powerful and immediate.

• Transparent Oil The act of blending pigments with transparent oil reveals true color in all its purity.

This avoids any altering of color properties, which occurs when pigments are blended with non-transparent oils.

SPECTACULAR WEAR MAKE UP FOR EVER selected a novel complex of waxes especially for ARTIST ROUGE. These waxes were chosen for their specific structure, and were organized like meshwork. This process helps trap pigments as the volatile oils evaporate, and results in extended makeup wear. The ARTIST ROUGE CRÈME structure was based on sunflower seeds, while Candelilla was used for ARTIST ROUGE MAT. The long-last results are impressive -- under any and all conditions, ARTIST ROUGE CRÈME boasts 8-hour wear, while ARTIST ROUGE MAT has a notable 10-hour wear.

OUTSTANDING COMFORT The perfect combination of macadamia and mallow oils helps nourish the lips throughout the day. Mallow oil is known for its super-emollient qualities while macadamia oil prevents skin dryness and helps retain the moisture naturally found in the lips. Working synergistically, these two oils help ARTIST ROUGE lipsticks combine comfort and long wear without drying out the lips.

“The new ARTIST ROUGE lipsticks are fantastic! There are so many colors and they are so intense that you can create any color you want. The texture and the color payoff are incredible-- you can use them for hours, they don’t dry off and the color stays there!”

Colby Smith, Icona Pop’s makeup artist

PRO DESIGN Inspired by the metal palette of makeup artists, the new ARTIST ROUGE packaging reflects the brand’s professional signature look. The timelessly elegant satiny black cap is embossed with the iconic MAKE UP FOR EVER lip logo, while the brushed steel inside collar is engraved with brand letters.

The high-precision bullet design of the ARTIST ROUGE lipstick is the innovation of Dany Sanz, Founder and Artistic Director of MAKE UP FOR EVER. She sought to create a sharp, beveled drop that would ensure the most precise color application -- for artists and for everyone.

Finally, MAKE UP FOR EVER and Icona Pop have collaborated and will add their personal signature to two limited-edition ARTIST ROUGE lipsticks, in two iconic colors that are favorites with this very special musical duo.

“I like a lot of colors; I like very dark colors but also neutral brownish red.

It depends on what kind of mood I am in. Blue is more edgy, if I want to feel cool and a little more dark. Blue is the new thing!” – Aino “I love the red because it can never go wrong!” – Caroline

GET CAROLINE’S HJELT OFFICIAL LOOK EYES 1. Begin your upper liner by drawing a cat’s eye with an INK LINER. 2. Use the INK LINER to line your lower lash line, working from the outer corner to the inner corner. Make the line thinner at the end.

3. Line your crease with AQUA LINER 10.

LIPS 1. Draw your lips with LIP LINER 42 or AQUA LIP 9C. 2. Fill them in with ARTIST ROUGE M401 using Brush 302.

GET AINO’S JAWO OFFICIAL LOOK EYES 1. Use Brush 202 and AQUA BLACK to draw the wing of your liner, create a rectangle shape, then fill it in.

2. With the same Brush and AQUA BLACK, start drawing a comma shape from the inner corner up to the crease.

3. Using the same products, draw your lower lash line from the outer corner to the inner corner. Make the line thinner around the middle of your eye.

LIPS 1. Outline your lips with LIP LINE PERFECTOR. 2. Fill them in with ARTIST ROUGE C603 straight from the tip of the bullet.

PRODUCT RANGE OVERVIEW

M100

M101

M102

C103

C104

C105

C106

C107

C108

M200

M201

M202

M203

M204

C205

C206

C207

C208

C209

C210

C211

M300

M301

C302

C303

C304

C305

C306

M400

M401

M402

C403

C404

C405

C406

C407

M500

M501

C502

C503

C506

C600

C601

C602

C603

C604

BELGIUM CONTACTS BELGIQUE BELGISCHE CONTACTPERSONEN Dries WELSCH CEO Tel: +32 (0) 2/266.86.80 Fax: +32 (0) 2/266.86.89 E-mail : dries.welsch@puracos.com Kunstberg 19, Mont des Arts 1000 Brussel - Bruxelles Jonathan ADRIAENS Communication & Graphics Tel: +32 (0) 2/266.86.84 Fax: +32 (0) 2/266.86.89 E-mail : jonathan.adriaens@puracos.com Fundusweg 10 Chemin du Fundus 7822 Gellingen - Ghislenghien

www.makeupforever.be shop.puracos.com