GLOBAL STAGE
EXPORTER LOOKS AT INNOVATIVE NZ PRODUCTS CURRENTLY ON DISPLAY AT THE NEW ZEALAND TRADE CENTRE
The NZTC team recently returned from a successful business development trip to China. The objective of the trip was to showcase our members’ products, identify new markets and to visit the Chinese trade delegations we have recently hosted. One of the highlights of the trip was signing a partnership agreement with Guangzhou Industrial Famous and Excellent Products Exhibition and Sales Centre. This high-profile occasion was supported by New Zealand’s Consul General Mr Pat English and Guangzhou’s Vice Chairman of Trade and Economic Development, Mr Chen Yong. This new partnership forms an important market channel for NZTC in Southern China and is the beginning of a close trading relationship.
One of NZTC’s newest members and trading partners is the Canterbury beverage company ‘Aroha Drinks’. In the Maori language, “Aroha” is a word meaning love for the land and its people. In 2007 the first batch of Aroha cordial was made from wild elderflowers grown on the Canterbury Plains. Today there is a range of Elderflower Sparkle juices and cordials. They use the sweet taste of the elderflower to balance the acid in fruits such as Feijoa, Rhubarb and Blackcurrant. The Cordial range has recently grown to include a Tart Rhubarb, Gooseberry, Ginger Honey & Lemon and Wild Rose-hip. Already exporting to Hong Kong and Southern China, Aroha drinks are excited about expanding their export markets. www.arohadrinks.co.nz
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