Ad Pro Inc 2017 Media Kit

Page 1


ChesterCounty PRESS

ChesterCountyPress

DEMOGRAPHICS

The primary target audience consists of buyers who:

DEADLINES

Theis published weekly on Wednesdays. Chester County Press

Closing Times Run of Paper (ROP)...

Classified Display... Tuesdays @ 12noon Monday @ 4pm

DIMENSIONS

High School GraduatesAttended College

DISTRIBUTION

With a total paid circulation of over 15,100, thereaches the following Pennsylvania communities (in alphabetical order): Chester County Press

PRE-PRINTED INSERTS

•Inserting orders should be sent two weeks in advance to assure availability of specified dates.

Chester County Press

•Acceptance is subject to physical capability with mechanical inserting equipment. The minimum size is 7”X 7”for folded pieces; 5”x 7”for single card inserts; maximum is 12.50”x 11.25”. Minimum 70 lb. bond stock for card inserts. Inserts printed on glossy stock may require an additional quantity. The is not responsible for inserting problems if a sample was not submitted in advance for acceptance.

•Samples should be submitted two weeks prior to distribution date. Four-page tab or two-page standard inserts should be quarter-folded.

•The Publisher reserves the right to reschedule any insert if a mechanical problem arises.

•Inserts should be in boxes only–no skids will be accepted.

•Delivery of preprinted material to the newspaper is at the expense of the advertiser and should be scheduled for arrival seven days in advance of publication date.

•Deliveries accepted Monday through Friday, 8 a.m. to 4 p.m.

•Inserts must be delivered to Gannett Publishing Services c/o, 950 West Basin Rd., New Castle, DE. 19720

Chester County Press

ChesterCounty PRESS

IN SOUTHERN CHESTER COUNTY

Primary Market Area

southern Chester County circulation area consists of the following communities in alphabetical order: Avondale | Chadds Ford | Chatham | Cochranville | Jennersville | Kelton | Kemblesville | Kennett Square | Landenberg Lewisville | Lincoln University | Longwood | Mendenhall | New London | Nottingham | Oxford | Toughkenamon | Unionville

CIRCULATION BREAKDOWN

township/borough zip code circulation Avondale19311141

E. Marlborough193481,024 E. Nottingham193621,040 Elk19351312 Franklin19550723 Kennett Square193481,069 London Britain19350475 London Grove193901,230 Lower Oxford19363711

township/borough zip code circulation New Garden19348-193501,976 New London19360615 Oxford193631,356 Penn19390640 Pennsbury19317-19331345 Pocopson19382322 Upper Oxford19363-19330475 West Grove19390802 West Nottingham19362586

2

ChesterCounty PRESS

2017 ROP AND CLASSIFIED AD SIZES

ChesterCounty PRESS

Effective January 1, 2017 Discount Program (based on insertions per year) - Agency Commissionable $14.70

4 insertion insertions insertions insertions insertions insertions insertions

Contract Rates available for all advertising

Publishing Dates

The Chester County Press is published each Wednesday throughout the year

Closing Times Run of Paper (ROP)Classified DisplayTuesday at 12noon Monday at 4pm

ChesterCounty PRESS

ChesterCounty PRESS

Circulation by Zip Code Only

Ad Pro Magazines

Lifestyle Publications Targeting Local Communities in Chester County, PA & New Castle County, DE

www.landenbergtoday.comwww.newarklifemagazine.com

AdProInc.understandsthevalueoftheWorldWideWebandhaslaunchedanew Internetpresenceforeachofitsmagazinesthatisunmatchedintheindustry.Wehave createdaperfectmarriagebetweenouruniquedirectmailprintzonesandtheabilityto viewourmagazines24/7fromanywhereintheworld.Nowourvaluablestoriesand localinformation,aswellasyourcompanyad,canbeeasilyfoundfromanycomputer.

Nestledbesidetherollinghills,streams andnaturepreservesofLandenbergaremore than11,000peoplewhocallthisruralhamlet theirhome.Forthepastseveralyears, LandenbergTodayhasservedastheofficial magazineofLandenberg,reachingevery householdwithstoriesaboutitsrichhistory,its presentanditsfuture,andprofilesofitsmany fascinatingpeople.

Lookcloser,andyou'llseeasmalltownwith superbbuyingpower,wherethemedianincome perhouseholdis$103,000,theaveragevalueof ahomeis$475,000,andnearlyhalfofits householdshavechildren.Thisisyourtarget audience.Yourpotentialcustomers.Howdoyou reachthemwithyourcompany'smessage?By advertisinginLandenbergToday.Here'syour invitationtojointhemanyotherbusinessesinour communitywhoarereceivingsuperbadvertising valueinLandenbergToday,publishingtwicea yearinAprilandSeptember.

SituatedcomfortablybetweenWilmingtonandthe ChesapeakeBay,Middletownwasonceasleepylittle village.Inthelasttenyears,however,ithastaken advantageofitsuniqueplaceontheDelawaremap tobecomethefocusofgreatresidentialand commercialgrowth.ThepopulationoftheMiddletown areahasgrown66percentoverthelastdecade,to over21,000people.Youngfamiliesarelivingin sprawlingnewdevelopments,inhomeswhosemedian valueexceeds$200,000*.Theycommuteto professionaljobs,shopinsuburbanmallsandspend weekendsattheDelawarebeaches.Theyalsoread MiddletownLifemagazine.

SinceitsdebutinJuly2007,MiddletownLife,in wordsandphotographs,hasreachedthepeopleof theMiddletowncommunitybycapturingthevibrancy ofitsschools,neighborhoodsandbusinesses. PublishinginAprilandSeptember,MiddletownLifeis alsoforyouandyourbusiness,becauseitcanprovide youwiththeopportunitytotellthestoryofyour companytothisgrowingpopulation.Superbwriting, beautifulphotographyandoutstandingadvertising value.That'sMiddletownLife,andthat'swhereyour companybelongs.

West Chester & Chadds Ford LIFE

WestChester&ChaddsFordLife,publishinginMay andOctober,capturestheuniquequalityoflifeinthis community,fromthestrongpresenceofitsschoolsand colleges,toitscultureandsenseofhistory,andtoits manyfascinatingpeople–withthesweepinglandscape ofsouthernChesterCountyasitsbackdrop.Inevery issue,readersaresuretofindstoriesofnewideasand oldtraditions,fascinatingtrendsanduniqueinitiatives, andprofilesofitspeople,whoforgefascinatinglives withinthefabricofthisdiversearea.

Ineveryissue,WestChester&ChaddsFordLifecanalso includethemessageofyourbusiness,andreachthe nearly15,000singlefamilyhomesthatmakeupWest Chester,whosemediaincomeexceeds$70,000and wherehomevaluesaremorethan$450,000.In addition,yourmessagewillnowreach4,800homesin the19317zipcodeofChaddsFord,anoutstanding communitythathasanannualfamilymedianincomeof morethan$100,000andanaveragehomevalueof morethan$500,000.Yourcompanydeservesthebest advertisingvalueforitsmessage.Whatbetterwayto reachthepeopleyouwouldliketouseyourservicesand walkthroughyourdoorthantobeapartofWest Chester&ChaddsFordLife?

ForthepeoplewhocallNewarktheirhome,they liveinatownthatprovidesthemwitheasyaccessto majorcities,suburbanshoppingcenters,the quaintnessofaMainStreetandtheintellectual nervecenterofaprestigiousuniversity,allwithin minutesoftheirfrontdoor.Since2006,NewarkLife hasbeenthemagazineofNewark.Publishingin MayandOctober,themagazinereaches25,000 households,exploringthelifeofthetownthrough wordsandpictures--fromtheUniversityof Delawaretobusinessestoprofilesofitspeople.

NewarkLifereachesatargetareawherethe averagecostofahomeexceeds$250,000,and wheremorethan50percentoffamiliesowntheir ownhome.*Thesearethehomesyouwanttoreach withthemessageofyourcompany.Advertisingin NewarkLifeisyourbestwaytotellthemwhoyou are.Yourcompanyisauniqueone,soshareyour missionwiththepeopleyouneedtoreach.Become apartofNewarkLifeandtellyourcompany'sstory toover50,000potentialcustomers.

Theidentityofatowncanbestbetracedbylookingat thediversityofitspeople,butthereissomethingelsethat makesKennettSquaresospecial.Itisatownof commerceandcorporations,dottedbywide-open farmlandandsuburbancommunities,andaccentedwith abeautifulvillageofstatelyoldhomes,andaplace calledStateStreetwheretheheartofthetownbeatsthe loudest.Forthepastfewyears,KennettSquareTodayhas capturedthatvibrancywithinitspages,inamagazine uniquelytargetedspecificallytothemorethan22,000 peoplewhocallKennettSquaretheirhome.Whatwe've discovered–inwordsandphotographs–areprofilesof people,events,businessesandtrends.

We'vealsodiscoveredagrowingpopulationandone ofincreasingaffluence,wherethemedianhousehold incomeexceeds$65,000annually,where55%of familiesowntheirownhome,andwheretheaverage valueofahomeis$370,000*.Byextendingyour company'smarketingcampaigntoincludeadvertisingin KennettSquareToday,yourcompanyisguaranteedto shareitsmessagewiththepeopleyouneedtoreach,in twoeditionspublishinginJuneandNovember.Tellyour company'sstory,inKennettSquareToday.

Aswitheverytown,therearemanysidestoGreenville andHockessin.Onedisplaysthewinding,countryroads thatweavepastthepastures,woodlands,streamsand beautifulhomes.Anothertellsacontinuingstoryofits people,itsschools,itshousesofworship,itsbusinesses anditsevents.FromKennettPiketoLimestoneRoad, GreenvilleandHockessinareathrivingcommunityof closeto20,000,andsinceitsfirsteditioninJuly2009, Greenville&HockessinLifehascapturedtheenergyof theseneighboringtownsinwordsandphotographs.

ThereisyetanotherphaseofGreenvilleandHockessin, oneofeconomicsandbuyingpower,generatedbythe peopleyourcompanyneedstoreach.Twiceayear,inJuly andDecember,Greenville&HockessinLifereachesan audiencewheretheaveragehouseholdsalaryiswellover $100,000,andthemedianvalueofahomeexceeds $500,000*.Simplyput,advertisinginGreenville& HockessinLifecanplaceyourcompany'smessageinmore than7,000householdsinthesetwoprominent communities.Canyourcompanyaffordtoreachthese potentialcustomers?Withtheoutstandingadvertising valuethatGreenville&HockessinLifecanprovide,your companycannotaffordnotto.

Cecil County Life

JustbeyondtheI-95corridorandnestledinthebanksof theChesapeakeBay,CecilCountyisaplaceofnatural splendor–withcrystalclearwaterways,gentlyrolling countrysideandwideacresofhorsefarmsstretchingas farastheeyecansee.FromElktontoRisingSuntothe banksoftheChesapeake,itisanareathattakespridein itshistory,asseeninitsmanycozyinns,antiqueshops and19th-centuryhomes.CecilCountyishometomore than100,000peoplewhohaveeasyaccessibilityto Philadelphia,BaltimoreandWashington,D.C.,butalso theopportunitytotreasurethelifeofitssmalltowns.

AfurtherlookintoCecilCountywillshowthatitisalsoa thrivingcenterfortourism,business,recreationand dining,andwherethemedianincomeperhousehold exceeds$60,000*.Targetedtowardanewgenerationof readers,CecilCountyLifeisfilledwithstoriesguaranteed tointeresttheiractivelifestyles:recreation,technology, homesandinteriors,aswellasprofilesoffascinating people.Ifyourbusinessissearchingtoestablisha footholdinCecilCounty,thenthesearethepeopleyou needtoreach.Publishingtwiceayearinspringandfall, CecilCountyLifeisthenewmagazineofrecord,andthe perfectopportunitytojointhemanyotherbusinesseswho arecertaintoreceivesuperbadvertisingvalue.

Turn static files into dynamic content formats.

Create a flipbook