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Ulrich Zita Tourism Portfolio

Tourism portfolio

Ulrich Zita 14th of May, 2011 1


Ulrich Zita Tourism Portfolio

Table of contents

Definitions .................................................................................................................................. 3 How touristic advertisements can be effective? ......................................................................... 9 Hotel terminology .................................................................................................................... 10 Translation: James Chicago Hotel ............................................................................................ 14 Recommendation: Ireland, our land, your land!....................................................................... 16 Ryanair ..................................................................................................................................... 17 Rail travel questionnaire........................................................................................................... 19 SWOT analysis ......................................................................................................................... 22 Tourism lecture: Cultural heritage ........................................................................................... 24 The tour-guide: Budapest ......................................................................................................... 27

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Definitions Tourism: the processes, activities, and outcomes arising from the relationship and the interactions among tourists, tourism suppliers, host governments, host communities, and surrounding environments that are involved in the attracting attracting and hosting of visitors The definition of the UNTWO (United Nations World Tourism Organization): tourism comprises the activities of persons travelling travel ing to and staying in places outside their usual environment for not more than one consecutive year for leisure, business, and other purposes

Types of tourism •

International tourism o Inbound tourism: visits to a country by non-residents o Outbound tourism: visits by residents of a country to another country

Internal tourism: visits by residents and non-residents non residents of the country of reference

Domestic tourism: visits by residents of a country to their own country

National tourism: internal tourism plus outbound tourism (the resident tourism market for travel agents, airlines, and other suppliers)

Visitors: all types of travellers engaged in tourism

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Ulrich Zita Tourism Portfolio The five main sectors of the tourism industry are: 1) The attraction sector: national attractions (e.g. mountains), built attractions (e.g. museums, theme parks), events (e.g. festivals), entertainment, leisure, cultural attractions 2) The accommodation sector: hotels, inns, hostels, apartment, bed and breakfast, villas, touring caravan, holiday villages, marinas 3) The transport section: airlines, coaches, trains, car rental, ships 4) The travel organizer sector: travel agencies, tour operators, tourist offices 5) The destination organization sector: national/regional tourist offices, tourism associations The operating sectors of tourism are transportation, accommodation and food services.

Business tourism: there is not one commonly used definition but IMEX’s definition is that "business tourism is the provision of facilities and services to the millions of delegates who annually attend meetings, congresses, exhibitions, business events, incentive travel and corporate hospitality� (http://www.iccaworld.com/aeps/aeitem.cfm?aeid=107)

Active tourism: “responsible travel to foreign areas requiring physical and mental participation from the tourist and following the principles of sustainability, protection of

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Ulrich Zita Tourism Portfolio Biodiversity and conservation of culture. Important elements are recreation and education, respect and contemplation, action, exercise and active involvement in company of an expert local friend, an academically competent tour guide.� (http://www.active-tourism.com/Questions1ActTour.html)

Ecotourism = nature tourism: "responsible travel to natural areas that conserves the environment and improves the well-being of local people" (http://en.wikipedia.org/wiki/Ecotourism)

Rural tourism: "any form of tourism that showcases the rural life, art, culture and heritage at rural locations, thereby benefiting the local community economically and socially, as well as enabling interaction between the tourists and the local community for a more enriching tourism experience can be termed as rural tourism. Rural tourism is essentially any activity which takes place in the countryside. It is multi-faceted and may entail farm or agricultural tourism and is experience oriented. The locations are predominantly in natural environments; they mesh with seasonality and local events and are based on preservation of culture, heritage and traditions." (http://www.planeta.com/ecotravel/tour/definitions.html)

Sustainable tourism: tourism attempting to make a low impact on the environment and local culture, while helping to generate future employment for local people

Cultural tourism: “the movement of persons to cultural attractions away from their normal place of residence, with the intention to gather new information and experiences to satisfy their cultural needs� (http://en.wikipedia.org/wiki/Cultural_tourism)

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Ulrich Zita Tourism Portfolio Action Tourism: “involves many sports activities. Its main motivation is excitement and amusement Often, some of the activities involve high personal risks and dangers. Action Tourism does not necessarily require a close or authentic interaction with intact nature and it can be delivered in amusement and recreation parks and in artificially reconstructed environments.”(http://www.active-tourism.com/Questions1ActTour.html)

Adventure Tourism: “personal accomplishment through the thrills of dominating dangerous environments. It is linked to an intact nature with a minimum of civilization influences. The search is for personal redemption through challenge and sacrifice, and nature is the backdrop to an intensely personal experience.” (http://www.active-tourism.com/Questions1ActTour.html)

Mass tourism: could only have developed with the improvements in technology, allowing the transport of large numbers of people in a short space of time to places of leisure interest

Agritourism: recreational travel undertaken to rural areas or to participate in activities, such as fruit picking or milking cows

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Ulrich Zita Tourism Portfolio Incentive tour: a journey or holiday given to a worker or group of workers as a reward for good work

Heritage tour: travelling to experience the places and activities that authentically represent the stories and people of the past

Package tour\Inclusive tour: a holiday that includes transport, accommodation, and sometimes other things such as meals and excursions

Expedition: an organized journey with a particular purpose, especially to find out about a place that is not well known

Cruise: a holiday during which passengers travel on a large ship and visit different places

Pilgrimage: a journey to an important religious place

Destination: a place that people travel to, for example on holiday

Spa: a place where people can relax and improve their health, often where hot water comes naturally to the surface from under the ground

Retreat: a quiet, private place that you go to in order to get away from your usual life

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Ulrich Zita Tourism Portfolio Landscape: everything you can see when you look across a large area of land, especially in the country

National park: •

US: large countryside areas commonly in public ownership designated as such by government in order to protect and conserve their natural beauty and other features

•

GB: largely in private ownership and recreational use in them exists side by side with agriculture and other activities on land on which there are public rights of access, within a framework of building development and other controls

Nature reserve/nature preserve: an area of land or water set aside to be so managed as to protect and conserve its animal and plant life and other features, and often used for research Nature trail: designated route in the countryside with signposting to draw attention to animals, birds, plants and other interesting features

References: class work and notes http://www.active-tourism.com/Questions1ActTour.html http://www.planeta.com/ecotravel/tour/definitions.html http://www.oxfordadvancedlearnersdictionary.com/dictionary/expedition http://en.wikipedia.org/wiki/Cultural_tourism http://en.wikipedia.org/wiki/Ecotourism http://www.iccaworld.com/aeps/aeitem.cfm?aeid=107 8


Ulrich Zita Tourism Portfolio

How touristic advertisements can be effective?

1. Linguistic elements •

Superlatives: the most stunning

Positive and „extreme” evaluative adjectives: breathtaking scenery

Lexical repetition (e.g. synonyms)

2. Content •

They cater for two extremely different needs: o Being offered full service and at the same time a chance for the excitement of exploration, discovery o Safety and danger o Very different activities (active/passive, cultural/consumer)

They promise quality service for money

3. Other •

They are visually attractive (picures, videos, sounds, music etc.)

Based on class work 9


Ulrich Zita Tourism Portfolio

Hotel terminology Rates and reservation Computerized reservation system = global distribution system (GDS): any of several proprietary computer systems allowing real-time access to airline fares, schedules, and seating availability and offering the capability of booking reservations and generating tickets

Confirmation number: an alphanumeric code used to identify and document a booking

Cancellation policy: a statement by a supplier (e.g. airline or hotel) that details the terms under which a booking or reservation may be rescinded, any penalties incurred by so doing, and so forth

Corporate rate: 1. a lower hotel rate negotiated by a specific corporation for the use of its employees and guests 2. a rate extended by a hotel to all business travellers

Double occupancy rate: the rate charged when two people will occupy a room, suite, apartment, etc. For example, a hotel might charge an individual $100 per night for a room (single occupancy) but charge two people only $130 for double occupancy of the same room.

Walk-up rate: the fare or room rate charged to a customer without a reservation who appears at an airline check-in counter or a hotel. Typically, a higher amount than would have otherwise been obtainable, although in the case of hotels the rate is often negotiable.

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Ulrich Zita Tourism Portfolio Rack rate: the price a hotel charges for a room before any discount has been taken into account. The published rate for a room, sometimes set artificially high and used to calculate a variety of discounts.

Bed tax: a levy imposed by a local government on hotel stays within its jurisdiction. A bed tax is a way for local governments to raise taxes without incurring the wrath of voters since, by definition, the people paying the tax are out of towners who don't vote in local elections.

Bed-place: in lodging, space in a bed accommodating one person. Thus a queen bed represents two bed-places. Primarily European usage.

Hospitality industry: term applied to the hotel, restaurant, entertainment, and resort industry

Types of hotels B&B: bed and breakfast. Traditionally, a private home which takes in guests, with breakfast included in the price of lodging. B&Bs can range from modest homes with one spare room to elaborately restored historic houses with luxury prices. Used increasingly to describe any lodging arrangement that includes breakfast, even in a hotel.

Boutique hotel = design hotel = lifestyle hotel: term popularized in North America and the United Kingdom to describe intimate, usually luxurious or quirky hotel environments. Boutique hotels differentiate themselves from larger chain/branded hotels and motels by providing personalized accommodation and services / facilities. Typically boutique hotels are furnished in a themed, stylish and/or aspirational manner. They usually are considerably smaller than mainstream hotels, often ranging from 3 to 50 guest rooms. 11


Ulrich Zita Tourism Portfolio Capsule hotel: a Japanese lodging featuring small, coffin-like sleeping compartments. Often found near railway stations and usually accepting men only.

Chain: 1. a group of hotels, or other businesses, sharing a common name and ownership 2. a group of islands

Hostel: an inexpensive accommodation, typically in dormitory style although hostels are increasingly offering private rooms. Usually used by younger travellers, as in "youth hostel."

Other City break : (Brit.) a short package holiday to a major urban destination, typically including hotel accommodations and, often, transportation

Connecting rooms: hotel rooms which are next to each other and have a connecting door, in addition to the doors which give out onto the hallway

Chain conformity: in the hospitality industry, a policy mandating that all hotels in a chain offer the same services, amenities, and design scheme

Coaching inns: small hotels, often of historic significance, that were originally stops along a stagecoach route; more common in Europe

Check-out time: in hotels, the latest time a guest may leave without being charged for another night's lodging 12


Ulrich Zita Tourism Portfolio

Honesty bar: unattended beverage bar, typically in the lobby or lounge of a hotel, where payment is left to the guest. (Honesty bars differ significantly from in-room mini-bars, where any consumption is automatically charged to the guest's account.)

Half pension: hotel rate that includes breakfast and one additional meal, typically dinner

Voucher: a coupon or other document, either prepaid or given free, entitling the bearer to certain goods, services, or discounts upon presentation

Based on class work

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Ulrich Zita Tourism Portfolio

James Chicago Hotel Translation

A hotel 2006 áprilisában nyílt azzal a céllal, hogy a kifinomult üzletemberek vagy kedvtelésből utazók számára egy stílusos helyet biztosítson. Ez a hely a vendéglátás terén a tradicionális luxust testesíti meg és ez a kulcsfontosságú szemléletmódja tükröződik a hotel lakókörnyezetében és a személyre szabott kiszolgálásában is. 2009-ben a Travel + Leisure utazási magazin a világ legjobb hotelei közé sorolta a James Chicago Hotelt, ami a pezsgő társasági életével egyszerre gyönyörű és kényelmes, előkelő és elérhető, pazar és természetes. A hotel a Rush és Ontario utcák kereszteződésénél található, néhány lépésnyire a híres Michigan sugárúttól, a Millennium parktól, valamint különféle múzeumoktól. A hotel helyet ad David Burke Steakházának, a JBar lounge-nak, az Asha Gyógyfürdőnek és a Jim Karas személyi edző által vezetett konditeremnek. Mindezek mellett találhatók itt egyedülálló rendezvénytermek, kényelmes vendégszobák, időszakosan kiállított műtárgyak és bárok, ahol a hotel vendégei lebonyolíthatják üzleti ügyeiket, akár web kamerával is.

Original text: About the hotel

The James Chicago debuted in April 2006 as a stylish alternative for the discerning business and leisure traveler. In the realm of hospitality, The James defines luxury liberated from tradition; this core philosophy is evident in the property’s residential environment and personal, intuitive service. Recognized on Travel + 14


Ulrich Zita Tourism Portfolio Leisure’s 2009 World’s Best Awards, the property celebrates a refined, socially conscious lifestyle that is at once beautiful and comfortable, sophisticated and accessible, luxurious and natural. The James Chicago is centrally located on the corner of Rush and Ontario, steps from Chicago’s famous Michigan Avenue, Millennium Par and various museums. The James features David Burke’s Primehouse, JBar lounge, The Spa by Asha, The Gym with Jim Karas Personal Training, unique event spaces, comfortable guest rooms and business networking lounge with webcams and seasonally rotating artwork.

Reference: http://www.expedia.com/Chicago-Hotels-The-James-Chicago-Hotel.h26728.HotelInformation

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Ulrich Zita Tourism Portfolio

Ireland, our land, your land! Recommendation

Let us invite you to Ireland where each age-group and family member can find activities that best suit them! The country is rich in cultural heritage, breathtaking sceneries and spectacular coasts where those who want to get away from the crowded cities can walk, ride a bike and relax. It is worth climbing the highest peak of Ireland, Macgillycuddy’s Reeks from

Reek

where you can even see the opposite side of the insular country! We can assure youngsters and adventurous people that they will never be bored here either! You can go shopping, visit festivals all year, ride a horse, do some water sports or take a trip on the River Erne and Shannon. Explore Ireland’s big cities and countryside! Dublin, Cork and Galway are waiting for you! Wherever you want to stay Dublin

at nights, Ireland provides you with a wide range of

alternatives: from luxurious rural houses, castles and modern hotels up to guest houses, you can find every kind of accommodation in our country. There is also a great variety in modes of transport (cars, trains, airplanes, buses and ships), pubs, restaurants, bars and cafés. Pop in for a glass of Guinness! Feel the closeness of the locals! Feel

Cork

part of nature! Feel Ireland! Reference: http://www.discoverireland.hu/ http://worldtourismblog.com/2010/04/travel-postcard-48-hours-in-irelands-rebel-city/ http://www.fellwalk.co.uk/reekswest.htm

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Ulrich Zita Tourism Portfolio

Ryanair runs a very successful low-cost low cost airline business which can be a model for other airline companies that want to base their businesses on similar principals. The airline was founded in 1985 in Ireland by Christopher Ryan, Liam Lonergan and Tony Ryan (after whom it got its name) and it has become

today’s

largest

low low-cost

carrier in Europe. Ryanair operates approximately 300 aircrafts (see diagram above) on 1100 routes across Europe and Morocco from 44 bases. Its top managers are Michael O'Leary (CEO) and Michael Cawley (Deputy CEO and COO)) and its headquarters is at Dublin Airport. Ryanair was a small airline at first with short flights from Waterford to London but later it expanded bit by bit. EU deregulation allowed airline businesses to start new international

services

within

EU

countries on condition that one of the governments agreed and it was a good opportunity

for

the

company.

Although, the Irish government refused its

approval,

approved

Margaret

Ryanair’s

Thatcher

services.

The

number of the passengers started to increase sharply (see diagram above); yet, reconstruction was needed in 1995 with which Michael O’Leary was charged. His measures have become models for low-fared fared airlines since then and they included quick turn-around around times, simplicity in appearance, no business class, only a single model of aircraft in operation and the use of 17


Ulrich Zita Tourism Portfolio regional airports instead of international ones. All these regulations cut the operating expenses of the company. In 2000 the firm’s web page started where passengers could book their tickets online thus flight prices lowered. The company took over Buzz in April 2003 and new routes opened, partially as a result of the enlargement of the EU in 2004. By 2003, Ryanair was among the largest carriers in Europe. The airline made Aer Lingus an offer to take over the company in 2006 and 2008 but in both cases it was rejected as they would harm competition. In 2007 the firm announced that a new long-haul airline, RyanAtlantic would launch which would operate from Ryanair’s existing bases to the USA; however, as a result of the shortage of cheap aircrafts, the launch will be delayed until 2014. All check-in desks were closed in 2009 and except for passengers leaving their luggage at a bag drop, everything became online-based. In 2010 Ryanair finally gave way for EU regulations and reimbursed stranded passengers when airplanes were banned from flying because of the eruption of a volcano in Iceland. The airline is highly criticized for its controversial and misleading advertising and for many other aspects. In 2006, for example, a British documentary criticized the airline for its training policies, security procedures and aircraft hygiene and also highlighted poor staff morale. What is more, in 2010 an Irish High Court judge said that the company and the truth have nothing in common. To conclude, Ryanair is similar to other companies: it makes good and bad decisions; however, its popularity and successfulness is unquestionable and is a result of its welldeveloped structure.

Reference: http://en.wikipedia.org/wiki/Ryanair

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Rail Travel Questionnaire With the help of the following questionnaire, the Railway Gazette International would like to find out what travellers think about the public rail service in Hungary. At the beginning, please give us some basic information about yourself so that later we can refer to our findings more specifically; however, we won’t publish your name. The questionnaire is divided into five key topics (schedules, price, comfort, receiving information and overall opinion) to make your job easier and at the end you are provided with some extra space where you can give further comments.

Personal details Name: ______________________________________ Age: _____ Gender: Male/Female Date: __________________________ Time: ______

Schedules 1. Do you think trains go frequently enough on the lines you travel? Yes No 2. If no, do you think there should be more or fewer trains on those lines? More Fewer 3. What was the arrival time of the train when you travelled last? __________________________________________________________________________________ 4. Did it arrive on time? Yes No 5. If not then when did it arrive? How late was it? __________________________________________________________________________________ __________________________________________________________________________________

Price 1. What is your opinion of the prices of the services provided? Cheap Affordable Expensive Very expensive 2. If you had a say in the company’s finances, would you change the fares? Yes No Give reasons for your answer: __________________________________________________________________________________ __________________________________________________________________________________ 3. Do you think that you get a satisfactory service for the price you pay? Yes No Please give reasons for your answer: __________________________________________________________________________________ __________________________________________________________________________________ 4. If you had chosen another mode of transport when you travelled last, would you have saved money? Yes No 5. If yes, why did you choose the train over the other mode of transport? __________________________________________________________________________________ __________________________________________________________________________________ 6. Besides buying your ticket at the ticket office, you can also buy it on the internet or at a ticket machine. (i) Have you ever tried it? Yes No 19


Ulrich Zita Tourism Portfolio (ii) Do you think it is a good idea to have these other options? Give reasons for your answer: __________________________________________________________________________________ __________________________________________________________________________________

Comfort 1. How are the on board facilities (like food, water) of the train? Very good Good Bad 2. How comfortable are the chairs? Comfortable Not comfortable enough 3. Is there enough space for passengers? Yes No 4. How are the bathrooms of the train? Very good Good Bad 5. Do you have enough space for your luggage? Yes No 6. Wi-Fi system has already been installed on some trains. (i) Have you tried it? Yes No (ii) If no, do you think you would use it sometime? Yes No (iii) Do you think it is a good idea to have Wi-Fi system on the train? Yes No Please give reasons for your answer: __________________________________________________________________________________ __________________________________________________________________________________

Receiving information 1. How available are the employees of the firm to answer your questions or solve your problems? Very Rarely Take time 2. How do they treat you? Nicely Badly Neutral 3. (i) Have you ever tried to get information via the firm’s webpage? Yes No (ii) If yes, does the webpage provide you with enough information? Yes No (iii) If no, please give reasons: __________________________________________________________________________________ __________________________________________________________________________________ 4. (i) Have you ever used ELVIRA, the webpage of the Hungarian Railways where you can get information about domestic lines? Yes No (ii) Do you think it is useful? Yes No Give reasons for your answer: __________________________________________________________________________________ __________________________________________________________________________________ 5. Can you get information about international lines? Yes No

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Ulrich Zita Tourism Portfolio Overall opinion 1. On a scale of 1-5 when 1 is very bad and 5 is excellent, how would you rate the services of the firm?________ Give reasons for your answer: __________________________________________________________________________________ __________________________________________________________________________________ 2. What are the aspects with which you are satisfied? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 3. Which aspects leave you the most dissatisfied? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ 4. Would you travel with this railway company again considering the services availed to you? Yes No 5. Would you recommend the services to another person? Yes No Please give a reason for your answer: __________________________________________________________________________________ __________________________________________________________________________________ 6. What recommendations and improvements, if any, would you suggest? __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________

Any other comments: __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________ __________________________________________________________________________________

Thank you for your help!

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Ulrich Zita Tourism Portfolio

SWOT analysis It is a method for the evaluation of a project’s or an enterprise’s strengths, trengths, weaknesses, opportunities and threats. The technique is linked with the name of Albert Humphrey. SWOTs can be very helpful in identifying areas for development but should not be used excessively as it may limit the strategies considered in the evaluation.

What the initials stand for and their meaning •

S = strengths: trengths: “characteristics of the business or team that give it an advantage over others in the industry”

W = weaknesses: eaknesses: “characteristics that place the firm at a disadvantage relative to others”

O = opportunities: “external external chances to make greater sales or profits in the environment”

T = threats: “external elements in the environment that could cause trouble for the business”

Process An objective must be defined in the first place. SWOTs can help in deciding what the next steps should be in the process of planning for the achievement of the goal. First, it has to be determined whether ether the objective object ve can be achieved or not. If they decide that it could not, a different aim has to be selected and the process needs to be repeated.

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Ulrich Zita Tourism Portfolio Who can use it Besides profit-seeking organizations, SWOT analysis can be used in any decision-making situation if there is a defined objective, thus non-profit organizations, governmental units and individuals can use it, too.

Example (based on class) A big farmland with a small cottage near a spa in the middle of nowhere: Strengths

Opportunities

huge place for recreation

tranquillity

mainly national dishes

weddings, events

cultivatable land

privatising the spa → creating a spa

natural environment

cities

resort •

Weaknesses

free coach coming here from near

job opportunity for local people

Threats

it is in the middle of nowhere

climate changes

seasonal

desertation

may go bankrupt

References: http://en.wikipedia.org/wiki/SWOT_analysis http://kozgaz.blog.hu/2010/02/04/swot_1

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Ulrich Zita Tourism Portfolio

Cultural heritage Tourism lecture

Cultural or national heritage? The term cultural heritage (or national heritage) refers to “the legacy of physical artifacts and intangible attributes of a group or society that are inherited from past generations, maintained in the present and bestowed for the benefit of future generations”. Natural heritage is a type of cultural heritage (so are tangible and intangible cultures) and it includes the countryside and natural environment that are culturally significant and the flora and fauna.

The importance of cultural heritage Cultural heritage is part of every nation’s history and it reflects values and lifestyles of past generations thus these sights and pieces of art play The Tihany Peninsula

a great significance in nations’ lives.

Preservation or Conservation? Both terms are correct as they both mean “the deliberate act of keeping cultural heritage from the present for the future”, however, Preservation is the American expression and Conservation is the British one and in the same contexts in the other dialect they might have a specific or technical meaning.

How is cultural heritage preserved? Smaller objects such as artifacts are collected in museums and art galleries, whereas buildings, districts and whole towns are conserved with the help of different organizations and

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Ulrich Zita Tourism Portfolio political groups such as UNESCO. In order to be part of World Heritage Sites, a place must meet certain criteria, for example: •

it must have a significant role in shaping a nation’s people (socially, historically and culturally) and natural environment

it must be related to a nation’s historical events and personalities and their activities

it must be unique and rare

it must have an exceptional artistic or aesthetic value.

Is cultural heritage authentic? Although, with the help of digital acquisition techniques these places and objects can be presented to the public without being damaged, people like to see them themselves so, as a result of tourists’ hands, these artifacts and places are constantly changing and they are never as they once were.

Historical accuracy vs. historical theme park Historical accuracy refers to buildings that are kept in their original form, that is, if they are rebuilt, they use original materials and original methods. Historical theme parks, on the other hand, are theme parks where there are historical buildings but they only resemble the original ones and are A historical theme park in France (above) and a rebuilt castle in Poland (below)

built with modern materials and modern methods.

To rebuild or not to rebuild? On the one hand, some people say that if a castle is destroyed, it should not be rebuilt because we would not use original materials and methods so it would not be the same it once was.

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Ulrich Zita Tourism Portfolio Others, on the other hand, say that we can change historic monuments if we can guarantee that they are rebuilt by materials and methods used at that given period.

References: http://en.wikipedia.org/wiki/Cultural_Heritage_of_Serbia http://en.wikipedia.org/wiki/Cultural_heritage#Tangible_culture

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Ulrich Zita Tourism Portfolio

Budapest The Tour-Guide

Welcoming tourists: Hello everyone. My name is Zita. On behalf of Anubis Travel I’d like to welcome you all to Budapest. I‘d like to take a few minutes now to introduce you the city and our special offers and discuss some important issues as well. The bus ride to your hotel will take about twenty minutes. Please remain seated until we reach our destination and also keep the bus clean. Describing the location: I can assure you that you are going to enjoy your vacation here in Budapest as it is a place that mixes the historical past with the modernity of today. The city is well-known for its historical buildings and its night life and it always bustles. Budapest offers a wide range of alternatives for every age-group: middle-aged people, pensioners and those longing for tranquillity can sit and walk on the Margaret Island and enjoy its refreshing environment, its delicious restaurants and its modernised swimming pool. Youngsters, on the other hand, can visit the city’s fashionable cafés, boutiques and pubs and can sit on Citadella at sunset and watch the city’s night lights. Budapest suits everybody! Introducing special events and offers: I’d like to go on with Anubis Travel’s special discounts now. Depending on your travel plans you can choose from various packages that we offer. By our comfortable, air-conditioned buses you can travel round Budapest and get useful and interesting information about it from our skilled tour guides. However, if you have enough of the city, you can have a day off and visit the country side! Szeged, Pécs and Debrecen are waiting for you! What is more, we have collective discounts on theatre, museum and exhibition tickets above those offered by the service providers and also have special packages for young people. We’ll show you the essence of Hungarian life and take care of you. Just sit back, relax and enjoy your vacation! Let Anubis Travel relieve you and arrange your day trips and activities. There will be a short information session today at 7p.m. in the lobby of the hotel where you can learn more about these offers. We’ll give everyone a welcome drink, a glass of pálinka, and at the end of your vacation, you’ll be given a surprise packet. Offering advice: Now I’d like to draw your attention to some essential issues. If you would like to use public transportation, I highly recommend you to buy a ticket and validate it in order to avoid inconveniences. You either have to put your ticket in the machine and the machine will validate it automatically or you have to put it in and validate it by yourself by pulling the ‘arm’ towards yourself. Be careful as many restaurateurs and taxi drivers tend to deceive 27


Ulrich Zita Tourism Portfolio foreign tourists so always ask the price before you use the given service and count the change. Mind your assets too! You can’t smoke in stops, on trains and near educational institutions, it is only allowed at smoking areas. I also would like to call your attention to the fact that it is illegal to drink in public. Buying cigarettes, alcoholic drinks and entering places of amusement under 18 is also illegal. Closing remarks: We’re going to reach our destination in a few minutes. I’d like to ask you to remain seated until we have come to a complete stop. Please be patient and don’t elbow your ways if we have stopped. We have time to get off the bus and bell-boys will be meeting us to help you with your bags. On behalf of Anubis Travel, have a wonderful vacation in Budapest and I hope to see you tonight at the information session. Should you have any questions or problems, please feel free to contact me and we’ll solve the problem together.

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Ulrich Zita Tourism Portfolio

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Sample Tourism Portfolio U.Z.