5.3. Opportunities
The establishment of a stately owned Harry Potter tour operator providing inclusive Harry Potter tours could attract much more people and thus generate income for the British GDP.
Celebrity endorsement could evoke even more interest (for example, the actors of the films such as Daniel Radcliffe, Rupert Grint or Emma Watson could feature in promotional videos advertising Harry Potter locations).
5.4. Threats
The recent economic crisis was a major blow to tourism in general and it can have implications for the Harry Potter tourism as well.
Since the Harry Potter story has come to an end in 2011 by the release of the last film, the managements of the attractions have to secure that the interest of tourists is upheld constantly.
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