We have created a simplified and modern logo that brings associations to the previous logo. The logo is user-friendly and functions well in all sizes and formats.
We’ve highlighted a focus on elegant Scandinavian design, functionality, and quality, while maintaining an exclusive feel, without appearing overly expensive. The Holmen brand is designed to seamlessly integrate into any modern home.
The logo is available in the formats AI, EPS, PDF, PNG and SVG. The CMYK-files are intended for printed media, while RGB-files are for digital displays.
Holmen icon
Holmen logo vrt
Holmen logo round
Holmen logo hor
TYPOGRAPHY
Gotham, Semibold
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Gotham, Light
Gotham, Book
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Slogan only
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SIZE
Please refer to the different typography sizes applied on the products on separate pages in this profile manual.
PACKAGING DESIGN LARGE/MEDIUM
PACKAGING DESIGN SMALL
CORRUGATED BOXES
PAPER BELTS
TEXTILE LABELING
WASH CARE INSTRUCTIONS
HANGTAGS
CHRISTMAS PACKAGING
CLEAR CHRISTMAS BOXES
CHRISTMAS HANGTAGS
SMALL CHRISTMAS HANGTAGS
SLOGAN
ENJOY NORDIC ELEGANCE
Nordic design and interior are trending worldwide, which is why we chose to showcase the Nordic essence in Holmen’s slogan.
We invite you to enjoy the Nordic elegance embodied in Holmen’s products. The slogan is concise and easy to remember.
VISUAL IDENTITY / INSPIRATION / IDEA /
Drawing inspiration from Nordic nature, we blend the language of nature with a timeless and classic style. The new visual expression will feature soft exquisite images of Norwegian nature, imparting a natural and harmonious feel to the brand. These images evoke the experience of nature through form and color. The packaging aligns with Holmen’s vision of creating warmth and comfort in every home, fostering a sense of living, being, and enjoying. The images will be calm, avoiding competition with the product visuals.
GRAPHIC SUPPORT ELEMENT / PHOTO
The new visual expression features soft and exquisite images inspired by Norwegian nature, conveying a natural and harmonious feeling to the brand.
The images that become the supporting element of the graphic profile take on an abstract expression.
This profile manual presents the use of packaging and the images must be used in the given template on the packaging.
COLOUR
ENVIRONMENTAL IMAGE INSPIRATION
Additional images for advertising/catalog can be supplemented with more catchy environmental images similar to those below. The images should exude elegant interior design without appearing overly expensive. The lighting of the images is crucial to create magic with the product in the room. Image can present a lifestyle.
PRODUCT
PHOTOS
Product photos on packaging are recommended with a calm backcreating a soft shadow effect.
OTHER MEDIA
The images can also be used as profile pictures or graphic support elements on other media, such as websites, catalogues, advertisements, SoMe etc.
It is recommended that the profile of the boxes is elegantly carried over to other marketing materials. They should be used appropriately and not overused.
Consider preparing a comprehensive catalog profile, with inside pages designed to evoke an elegant magazine feel.
This will build a solid brand, allowing Holmen to exude Elegance.
PACKAGING
DESIGN / LARGE
PACKAGING DESIGN / LARGE
MEDIUM & LARGE BOX
Typography is set in Gotham, Book, at the following sizes:
Series name: 29 pt, tracking 0,1 em
Product info large: 11 pt, tracking 0,02 em
Replace with correct product image.
Product info small: 7,5 pt, tracking 0,02 em
Slogan: 20 pt, tracking 0,02 em
Informational text: 10 pt, tracking 0,01 em
Importer: 6 pt (Semibold), tracking 0,02 em
Replace with correct symbols for given product.
Barcode size and colour must be set according to standard requirements.
If the colour makes the barcode illegible, place the black code within a white box. Barcode width min 20 mm.
PACKAGING
DESIGN / SMALL
PACKAGING DESIGN / SMALL
Replace with correct product image.
Typography is set in Gotham, Book, at the following sizes:
Series name: 29 pt, tracking 0,1 em
Product info large: 11 pt, tracking 0,02 em
Product info small: 7,5 pt, tracking 0,02 em
Informational text: 8 pt, tracking 0,01 em
Importer: 6 pt (Semibold), tracking 0,02 em
Barcode size and colour must be set according to standard requirements. If the colour makes the barcode illegible, place the black code within a white box. Barcode width min 20 mm.
Replace with correct symbols for given product.
PACKAGING DESIGN / CORRUGATED BOXES
On large brown boxes where dorky is not to be printed on the box, a large adhesive label should be mounted as shown in the picture.
PACKAGING DESIGN /
CORRUGATED BOXES
ADHESIVE LABEL
Typography is set in Gotham, Book, at the following sizes:
Series name: 29 pt, tracking 0,1 em
Product info: 11 pt, tracking 0,02 em
Informational text: 10 pt, tracking 0,01 em
Importer: 6 pt (Semibold), tracking 0,02 em
Replace with correct symbols for given product.
Barcode size and colour must be set according to standard requirements. If the colour makes the barcode illegible, place the black code within a white box. Barcode width min 20 mm.
PACKAGING DESIGN /
CORRUGATED BOXES
A black and white label should be used when it is not possible to use colour.
Holmen Interior was established in 1962 and draws its inspiration from Nordic nature, the sea, the sky, and the mountains. The classic meets the modern through interior, kitchen accessories, textiles, and furniture –with the goal of creating warm and elegant homes.
martinsenas.no
PAPER BELTS
Replace with correct symbols for given product.
Barcode size and colour must be set according to standard requirements. If the colour makes the barcode illegible, place the black code within a white box. Barcode width min 20 mm.
All of the information on the back panel, when grouped together, has been centered horizontally and vertically.
PAPER BELTS
Typography is set in Gotham, Book, at the following sizes:
Series name: 29 pt, tracking 0,1 em
Product info: 11 pt, tracking 0,02 em
Informational text: 9 pt, tracking 0,01 em
Importer: 6 pt (Semibold), tracking 0,02 em
TEXTILE LABELING
Produced in metal and placed on pillows and other textiles. Can be used as a button or extra label.
TEXTILE LABEL
Sewn on relevant products in either positive or negative version.
Sewn on relevant products in either positive or negative version.
FABRIC LABEL
METALLIC BUTTON
TEXTILE LABELING
LEATHER PATCH
Produced in leather and placed on pillows and other textiles.
ADHESIVE LABEL
Placed on the reverse side of carpets and rugs etc. Must be produced with a removable adhesive that does not leave any residue on the product.
Typography is set in Gotham, Semibold, at the following sizes:
Product info: 6 pt, tracking 0,02 em
Importer: 5 pt, tracking 0,02 em
WASH CARE INSTRUCTIONS
WASH CARE LABEL
Sewn on relevant products with correct material and care instructions for given textile. Typography is set in Gotham at the following sizes:
Material: 5 pt (Semibold), tracking –0,01 em
Special instructions: 5 pt (Book), leading 5 pt, tracking 0 em
HANGTAGS
The visual profile from the boxes has been extended to the hangtags. Customers can choose whether each product range gets its own color series, or if the colors are mixed.
HANGTAGS
Size: 7 x 4,5 cm. The product logo should always be placed on the front side of tag. Product information on the back.
Paper: 300 gr uncoated cartboard.
Tag thread: Elegant black and solid round cotton thread.
Thread hole: Hole size 2 mm diameter, placed 4 mm from top/center.
This product is handmade. Its imperfections make it unique.
HANGTAGS
is centered horizontally.
Barcode size and colour must be set according to standard requirements. If the colour makes the barcode illegible, place the black code within a white box. Barcode width min 20 mm.
HANGTAGS
Typography is set in Gotham, Semibold, at the following sizes:
Product info: 5,5 pt, tracking 0,02 em
Importer: 5 pt, tracking 0,02 em
Handmade text: 7 pt (Book), 0,01 em
Hangtags for handmade products inform about being handmade on the back. The text is centered vertically.
This product is handmade. Its imperfections make it unique.
Hole
CHRISTMAS / IDEA / PHOTO
The new visual expression will also be applied to the Christmas packaging, incorporating a holiday motif that maintains the same visual impact.
To create a striking contrast on this season’s Christmas packaging, dark profile pictures have been selected, paired with dark-colored boxes.
Welcome to Christmas-time!
CHRISTMAS / PACKAGING
The dark packaging will create an elegant setting for christmas products. It is recommended that the logo, slogan and other product text, as shown in the picture, should be printed in gold.
CHRISTMAS / PACKAGING
CHRISTMAS / PACKAGING
Replace with correct product image.
SMALL BOX
Typography is set in Gotham, Book, at the following sizes:
Series name: 29 pt, tracking 0,1 em
Product info large: 11 pt, tracking 0,02 em
Product info small: 7,5 pt, tracking 0,02 em
Informational text: 8 pt, tracking 0,01 em
Importer: 6 pt (Semibold), tracking 0,02 em
The logo, text, symbols, etc. (excluding the barcode) may be printed in gold foil.
Barcode size and colour must be set according to standard requirements. If the colour makes the
Replace with correct symbols for given product.
CHRISTMAS / CLEAR BOXES
ADHESIVE LABEL
Typography is set in Gotham, Semibold, at the following sizes:
Product info: 6 pt, tracking 0,02 em
Importer: 5 pt, tracking 0,02 em
The logo, text, symbols, etc. (excluding the barcode) may be printed in gold foil.
CHRISTMAS / HANGTAGS
Barcode size and colour must be set according to standard requirements. If the colour makes the barcode illegible, place the black code within a white box. Barcode width min 20 mm.
HANGTAGS
Typography is set in Gotham, Semibold, at the following sizes:
Product info: 5,5 pt, tracking 0,02 em
Importer: 5 pt, tracking 0,02 em
The logo, text, symbols, etc. (excluding the barcode) may be printed in gold foil.
Hole is centered horizontally.
CHRISTMAS / HANGTAGS
SMALL HANGTAGS
Importer typography is set in Gotham, Semibold, 5 pt, tracking 0,02 em.
The logo and text (excluding the barcode) may be printed in gold foil.
