DESN 9004 - Practices of Design Innovation - Spotify Revamp

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Pr act i cesofDesi gnI nnovat i on|DESN9004|2020

LI STENI NGI SEVERYTHI NG Name-Spot i f y I ndus t r ySec t or-Mus i cs t r eami ng,ondemandmedi a Founded-23r dApr i l2006 Launc hed-7t hOc t ober2008 Founder s-Dani elEkandMar t i nLor ent z on Us er bas e-300Mi l l i on( 2020) Owner-Spot i f yT ec hnol ogyS. A.

WHATI SSPOTI FY?

WHYSPOTI FY?

i f yi sadi gi t almus i cpl at f or mt hatgi v esy ouac c es st omi l l i onsof •Spot

ngamul t i pl at f or m appl i c at i onandwebs i t e, Spot i f yopensupampl e •Bei

t sac c es s i bl eondi ffer entpl at f or msl i kei OS,Andr oi dandDes kt opt o •I

oppur t uni t yt odev i s ei nnov at i v enew way st odel i v ermus i c ,audi oand v i deos t r eami ngc ont entt ot hec ons umer s .

t ’ sav ai l abl easaf r ees er v i c ewi t hadv er t i s ement sorasamont hl y •I

par t i c ul ars egmentofi t ,ev er y onel ov est ohearmus i candappr eac i at es di ffer entf or msofi t .

s ongsandc ur at edpl ay l i s t sac c or di ngt oy ourl i s t eni nghabi t s .

appeas eawi der angeofaudi enc el i nki ngmor ear t i s t soft hes amemus i c genr et oget heri nt ov ar i ouspl ay l i s t s .

s ubs c r i pt i onpr emi um s er v i c epr ov i di ngmor ef r eedom t ot heus er .

01

ent i alt o ex pand i nt o wi dermar ket st han onl ybei ng s t uc kt oa •Pot

•Pot ent i alt oexpandi nt or ecor di ngl abelmar ket ,asSpot i f yal r eadyhasa l aunchpl at f or mi npl ace,l i censi ngar t i st scanbet henextst ep. Adi t yaSr i vast ava|asr i 7307|490597819


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