Pr act i cesofDesi gnI nnovat i on|DESN9004|2020
LI STENI NGI SEVERYTHI NG Name-Spot i f y I ndus t r ySec t or-Mus i cs t r eami ng,ondemandmedi a Founded-23r dApr i l2006 Launc hed-7t hOc t ober2008 Founder s-Dani elEkandMar t i nLor ent z on Us er bas e-300Mi l l i on( 2020) Owner-Spot i f yT ec hnol ogyS. A.
WHATI SSPOTI FY?
WHYSPOTI FY?
i f yi sadi gi t almus i cpl at f or mt hatgi v esy ouac c es st omi l l i onsof •Spot
ngamul t i pl at f or m appl i c at i onandwebs i t e, Spot i f yopensupampl e •Bei
t sac c es s i bl eondi ffer entpl at f or msl i kei OS,Andr oi dandDes kt opt o •I
oppur t uni t yt odev i s ei nnov at i v enew way st odel i v ermus i c ,audi oand v i deos t r eami ngc ont entt ot hec ons umer s .
t ’ sav ai l abl easaf r ees er v i c ewi t hadv er t i s ement sorasamont hl y •I
par t i c ul ars egmentofi t ,ev er y onel ov est ohearmus i candappr eac i at es di ffer entf or msofi t .
s ongsandc ur at edpl ay l i s t sac c or di ngt oy ourl i s t eni nghabi t s .
appeas eawi der angeofaudi enc el i nki ngmor ear t i s t soft hes amemus i c genr et oget heri nt ov ar i ouspl ay l i s t s .
s ubs c r i pt i onpr emi um s er v i c epr ov i di ngmor ef r eedom t ot heus er .
01
ent i alt o ex pand i nt o wi dermar ket st han onl ybei ng s t uc kt oa •Pot
•Pot ent i alt oexpandi nt or ecor di ngl abelmar ket ,asSpot i f yal r eadyhasa l aunchpl at f or mi npl ace,l i censi ngar t i st scanbet henextst ep. Adi t yaSr i vast ava|asr i 7307|490597819
Pr act i cesofDesi gnI nnovat i on|DESN9004|2020
SWOTANALYSI S STRENGTHS
•MassiveSubscriberbase(300Million) •Musicpersonalizationand r ecommendedf eedsbasedonuser l i st eni nghabi t s Mi ni malpaymentf orr i ght s Enj oysadvant agesofFr eemi um model I nt ui t i vemobi l eanddeskt op appl i cat i ondesi gn,userf r i endl y Adver t i si ngal l owsguar ant eed r evenuef ormusi cpubl i sher sand pr ovi der s
• • •
•
WEAKNESSES Convent i onal l yr unni ngonzer o pr ofit s Hugedependenceoni nt er net connect i vi t y Spot i f yensur esr evenuef orar t i st s butt her et ur nsar enotupt owhatot her compet i t or spr ovi de Musi cl i br ar yi sst i l ll i mi t edbyar t i st s wi t hmanyopt i ngoutofpubl i shi ngt hei r cat al ogsont hepl at f or m I nsi st enceonpr emi um subscr i pt i ons f orf ul lser vi cesandaccesst ofil es l i mi t st heappealt ocust omer susedt o accessi ngf r eemusi c
OPPORTUNI TI ES
• • •
THREATS
•ProducingownmusicusingAIand
Dat a Adopt i ngB2BModel ,f or ge par t ner shi pswi t hmobi l eort el ecom compani es Ent r yi nt omar ket swi t hhi gh popul at i ondensi t y Addi ngmor ef eat ur est ot hebase appl i cat i ongi vi ngmor ef r eedom t ot he user Pot ent i alf orl i veconcer tvi deo st r eamsandper f or mances
•
•
•
•
•
•
Const antcompet i t i onf r om ot her musi cst r eami ngser vi ces( Appl eMusi c, AmazonMusi cet c. )
•
•
Needt oi nnovat et okeepupwi t h everchangi ngmar ketandusert r ends
•Musicpiracyandbreachof •
secur i t y
Ar duousl i censi ng pr er equi si t i onst ogetar t i st sonboar d
PESTLEANALYSI S POLI TI CAL
ECONOMI CAL
SOCI AL
TECHNOL OGI CAL
LEGAL
ENVI RONMENTAL
Di ffer entRegul at i ons acr ossdi ffer entcount r i es Fi ghtagai nstpi r acyand i l l egaldi st r i but i onof musi c Ar t i standPubl i sher di sput es
Eval uat i ng envi r onment ali mpact f r om oper at i ons Bei ngmor eawar e aboutt heenvi r onment al i mpact sandmaki ng consumer sawar easwel l
•Lighterversionsofthe •Expansionintothehard t oaccessmar ket sl i ke Chi na
•Piracyrulesand
r egul at i onsvar yf r om count r yt ocount r y
•Globaleconomic
sl owdownsl ackeni ng consumerspendi ngon nonessent i ali t ems
appr educi ng dependencyoni nt er net Gr owt hofsmar t phones andcheapdat ar at es Di gi t almar ket i ng,soci al medi apr esenceand behavi our al adver t i sement s Voi cet echnol ogyt aki ng cent r est age
•Capturingandadhering t ol ocalt r ends
•
•Becomingthenew-age
•
podcast i ngandmusi c gi ant
•
02
•
•
•
•
•
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Pr act i cesofDesi gnI nnovat i on|DESN9004|2020
COMPETI TORANALYSI S Acompet i t oranal ysi swasconduct edt oi dent i f yser vi ces,soci alf eat ur es,st r engt hsandweaknesseswi t hexi st i ngmusi cst r eami ngser vi ces.Di r ectcompet i t or swer eest abl i shedbyt hoseowni ngamaj or i t yoft hest r eami ngmar ketandwi t h20mi l l i on+mont hl ysubscr i ber s.
STRENGTHS
STRENGTHS
STRENGTHS
-Offer sf r eel i s t eni ng -Wor ksac r os sal l pl at f or ms -Offli nel i s t eni ngopt i on ( Pr emi um) -Offer sv ar i edpl ay l i s t sf or di s c ov er i ngmus i c -Fami l yandSt udentdi s c ount s -30dayf r eet r i al ofPr emi um s er v i c ef ornewus er s -Shar emus i candpl ay l i s t s -Spot i f yConnec t ( T oc onnec twi t har t i s t s )
-Wor ksac r os sal l Appl e dev i c es -Offli nel i s t eni ng -Pr eI ns t al l edonAppl e dev i c es -Offer sc ur at edpl ay l i s t s -Al l owsf anst of ol l owar t i s t s -L ar ges tmus i cc at al og -Fami l ypl anav ai l abl e -3Mont hf r eet r i al f ornew us er s
-30dayf r eet r i al f ornew us er s -I nc l udedwi t hAmaz onPr i me Subs c r i pt i on -I nt egr at eswi t hAl ex aand Amaz ondev i c es -Pl ay l i s t sf ormus i cdi s c ov er y
WEAKNESSES
WEAKNESSES -Cus t omerSuppor tnoteas i l y ac c es s i bl e -Nov oi c ec ommand i nt egr at i on -Repet i t i v er ec ommendat i ons
WEAKNESSES -Doesnotofferf ami l yor s t udentpl ans -Nos oc i al f eat ur esav ai bl et o f ol l owands har emus i c
-Doesnotofferf r ee ads uppor t edac c ount s -Notopt i mi z edwel l f or dev i c esot hert hanAppl e -L ac kofper s onal i z ed pl ay l i s t s
03
STRENGTHS
STRENGTHS
-Fr eel i s t eni ngopt i on -L ar geus erbas ef r om Y out ube -Wor ksac r os sal l dev i c es -L ar gedat abas eofVi deoc on-St r ongbr andr ec ogni t i on t ent -L es sadv er t i s i ngt han -Newmer gerwi t hGoogl ePl ay c ompet i t orappl i c at i ons Mus i c -Newar t i s t sr ec ommendat i on bas edonl i s t eni nghabi t s
WEAKNESSES
WEAKNESSES -Doesnotofferf ami l yor s t udentpl ans -Can’ tbr ows emus i cby c at egor i es -Can’ tbr ows emus i cby genr es
-L ac kofc ur at edpl ay l i s t s -Ear l yday si nt heMus i c St r eami ngs pac e -L owpai ds ubs c r i pt i onus er s
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Pr act i cesofDesi gnI nnovat i on|DESN9004|2020
SPOTI FYBUSI NESSMODEL Var i ousaspect saffect i ngSpot i f y’ sbusi nesswer ear r angedont oaBusi nessModelCanvasbel owt ost r eaml i neal loft hem i nt ovar i ousar easandCont entAnal ysi swas conduct edf r om t hei nf or mat i ongat her ed-
Musi cRi ght sHol der s
User s
Per sonal i zedExper i ences
MassMar ketSegment s
Sel f Ser vi ce
Pr emi um Subscr i ber s
Soci alI nt er act i on
Fr eeUser s
Peert oPeerCommuni t y
Adver t i ser s
Soci alMedi aPl at f or ms
-Fr eel egalMusi c -UserGener at edCont ent -Soci alShar i ng -Col l abor at i vePl ayl i st s -Per sonal i zat i on -Subscr i pt i onOpt i on -Accesst o50Mi i l i on+Songs -Offli neMusi c( Downl oads)
Adver t i ser s
Adver t i ser s
-Musi cLabel s -Ar t i st s -Songwr i t er s -Podcast er s OpenSour ceDevel oper s
Dat abaseandCust omer musi cpr ef er enceanal ysi s Pl at f or m andSof t war eDevel opment Cur at i ngandper sonal i si ng audi ocont ent
I nt er netandTechnol ogyI nf r ast r uct ur e Musi cLi br ar y Li censi ngAgr eement s UserDat a AI /Devel oper s
-Accesst ol ar gef r eeuser base -Tar get edAdver t i sement s Musi cRi ghtHol der s -Accesst oaudi ence -Pr omot i onsandAds -Audi enceanal yt i cs
Consumer st oPr osumer s
Websi t e Mul t i Pl at f or m Appl i cat i onsDeskt op,i OS,Andr oi det c. Soci alMedi aPl at f or ms
Musi cSt r eami ngandLi st eni ngHub
I nf r ast r uct ur e
Subscr i pt i ons
Resear ch,Devel opmentandPl at f or m mai nt ai nance
Adver t i ser s
Feest oMusi cRi ght sHol der s
Musi cLabel s( Ar t i stPr omot i ons)
Peopl e/Oper at i ons-Sal ar i es
04
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SPOTI FYVALUEMAP Af t erest abl i shi ngSpot i f y’ sBusi nessModelandhowot hercompet i t or sar echal l engi ngt hem aval uemapwascr eat edt oshowhowSpot i f yi sdoi ngt hi ngsdi ffer ent l ybyact i ngasbr i dge bet weent heAr t i st sandt heLi st ener s,showi nghowSpot i f ybr i ngsval uet oal li t sst akehol derbymai nt ai ni ngabal ancebet weent het woaspect s.
ANAL YTI CS
LI STENI NG EXPERI ENCE
ROYAL TYFEES
MUSI C+ADS
MUSI CLABELS
FREEUSERS SONGCATALOG
ROYAL TY FEES
USAGEDATA
PLAYLI STS
LI STENI NG DATA
LI STENI NG DATA
MUSI C
REPUTATI ON EXPOSURE ANAL YTI CS
ARTI STS
ROYAL TY FEES
PLAYLI STS
LI STENI NG EXPERI ENCE
MUSI C
USAGEDATA
SUBSCRI PTI ON
CONSUMER
MUSI C MUSI C
DI GI TAL DI STRI BUTORS
PREMI UM USERS
ANAL YTI CS
MONEY
ROYAL TYFEES
ANAL YTI CS API
ADVERTI SERS
MONEY ANAL YTI CS
BACKEND
APP DEVELOPERS
05
MUSI C
PARTNER PLATFORMS Adi t yaSr i vast ava|asr i 7307|490597819
Pr act i cesofDesi gnI nnovat i on|DESN9004|2020
I NSI GHTSAND I NTENT
2Ti erAppr oacht obecome Leader si nI nnovat i on
Br i ngi ngVal ue t oAr t i st s
Br i ngi ngVal ue t oConsumer s
ARTI STS
CONSUMERS
I ncr easi ng Ar t st s Revenue
06
I ncr easi ng Spot i f y’ s Revenue
I nt r oduci ng NewSoci al Feat ur es
I mpr ovi ng Cust omer Suppor t
Adi t yaSr i vast ava|asr i 7307|490597819
Pr act i cesofDesi gnI nnovat i on|DESN9004|2020 NEW SUBSI DI ARY
Recor ds
ARTI STS
SONGCATALOG
REPUTATI ON
MONEY
EXPOSURE
ANAL YTI CS
MUSI C
Recor ds ANAL YTI CS
LI STENI NG EXPERI ENCE
ROYAL TYFEES
MUSI C+ADS
MUSI CLABELS
FREEUSERS SONGCATALOG
ROYAL TY FEES
USAGEDATA
REPUTATI ON EXPOSURE ANAL YTI CS
ARTI STS
ROYAL TY FEES
PLAYLI STS
PLAYLI STS
LI STENI NG DATA
LI STENI NG DATA
MUSI C LI STENI NG EXPERI ENCE
MUSI C
USAGEDATA
SUBSCRI PTI ON
CONSUMER
MUSI C MUSI C
DI GI TAL DI STRI BUTORS
PREMI UM USERS
ANAL YTI CS
MONEY
ROYAL TYFEES
ANAL YTI CS API
ADVERTI SERS
MONEY ANAL YTI CS
BACKEND
APP DEVELOPERS
07
MUSI C
PARTNER PLATFORMS
Adi t yaSr i vast ava|asr i 7307|490597819
Pr act i cesofDesi gnI nnovat i on|DESN9004|2020
Recor ds MORE ARTI STS
Pr oposedOr gani zat i onSt r uct ur e
BETTER PROFI TS
NEW SUBSI DI ARY
Legal Depar t ment
Busi ness Affai r s
ARTI STS
SONGCATALOG
REPUTATI ON
MONEY
EXPOSURE
ANAL YTI CS
Or gani zat i on Execut i ves
MUSI C
Ar t i stand Reper t oi r e
Pr omot i ons
Ar t i st Mar ket i ng Devel opment
Publ i ci t y Depar t ment
New Medi a
Recor ds Br i ngi ngval uet oAr t i s t sandOur s el ves ,t hr oughanew br andof Recor di ngLabel ,wor ki ngi nt andem wi t ht hecur r entbus i nes s modeli npl ace
Recor d Label Li ason
08
Ar t Depar t ment
Sal es
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Pr act i cesofDesi gnI nnovat i on|DESN9004|2020
NewFeat ur es Aar onHol mes 20mi nago
Aar onHol mes Ac t i v e20mi nago
Kat i eLang Ac t i v e30mi nago
Shawm Mos es Ac t i v e47mi nago
Mes s age
Mes s age
NewMes s agesFeat ur e
Mes s agesChatWi ndow
Spot i f ySt or i esMoc kUp Shar i ngSt or i esf r om aus er s ac c ount
RevampedEl ement s Suppor t
Spot i f ySt or i es
Suppor t Tal kt oourSuppor tTeam AnujVer ma Hel l oBenj ami n, Wel comet oSpot i f ySuppor t HowcanIas s i s tyout oday?
YourSt or y
Aar onHol mes
Ni t i nGar g
Cal l usonourT ol l Fr eeNumber-
1 800491570 Spot i f ySt or i es
Chatwi t hust hr oughourChatSer v i c eor t hr oughourc ont ac tf or m, we’ l l getbac kt oy ou Got oChatSuppor t
T y pey ou rme s s age
Mes s age
Revamped Homepage wi t h Spot i f ySt or i es
09
Shar i ngOpt i onswi t h Spot i f ySt or i es
Suppor tFeat ur e i nc or por at edwi t hi nt he Appl i c at i on
Suppor tChatFeat ur e
Adi t yaSr i vast ava|asr i 7307|490597819
Pr act i cesofDesi gnI nnovat i on|DESN9004|2020
APPLI CATI ON MAP T os how t hei nt egr at i onofnew andr ev ampedf eat ur es ,I ’ v epr epar edanew Appl i c at i onmapwhi c hdemons t r at est heflow oft hepr opos edc hangest hr ought he appl i c at i ondemons t r at i ngt henav i gat i ont hr ought henewf eat ur es . Suppor t
Aar onHol mes 20mi nago
Suppor t Tal kt oourSuppor tTeam AnujVer ma Hel l oBenj ami n, Wel comet oSpot i f ySuppor t HowcanIas s i s tyout oday?
Cal l usonourT ol l Fr eeNumber-
1 800491570
Chatwi t hust hr oughourChatSer v i c eor t hr oughourc ont ac tf or m, we’ l l getbac kt oy ou Got oChatSuppor t
Spot i f ySt or i es
YourSt or y
SongPage Opt i ons
SongPl ayl i st Shar i ngOpt i ons
Aar onHol mes
Ni t i nGar g
User ’ sFr i end’ sSt or y
T y pey ou rme s s age
Set t i ngsPage
Songshar edasuser ’ sSt or y
MessengerHomepage
Suppor tPage
Suppor tChatFeat ur e
Per sonalMessageChat
Mes s age
Homepage
Aar onHol mes Ac t i v e20mi nago
Kat i eLang Ac t i v e30mi nago
Spot i f ySt or i es
Shawm Mos es Ac t i v e47mi nago
Mes s age
10
Mes s age
Adi t yaSr i vast ava|asr i 7307|490597819