Report Overview:
The U.S. Anti-aging Primers market is growing steadily, supported by the convergence of skincare and makeup trends, and increasing demand for multifunctional beauty products. The U.S. makeup primer market, valued at $1.6 billion in 2023, includes a growing segment for primers with added skincare benefits. Key trends include the incorporation of peptides and hyaluronic acid for plumping effects, development of primers with blue light protection properties, and creation of personalized primer formulations based on skin type and concerns.
The market faces challenges from the "skinimalism" trend promoting minimal makeup routines and competition from BB and CC creams offering similar benefits. Opportunities lie in developing anti-aging primers with color-correcting properties to address multiple skin concerns and creating primers that can be used alone as lightweight skincare treatments. With 45% of U.S. makeup users incorporating primers into their routines in 2023, there's a substantial base for products offering additional anti-aging benefits. The market aligns with the growing trend of "hybrid beauty," with consumers seeking products that bridge the gap between skincare and makeup.
Market Value:
United States Anti-aging Primers market size was valued at US$ 412.3 million in 2024 and is projected to reach US$ 567.8 million by 2030, at a CAGR of 5.5% during the forecast period 2024-2030. CAGR of 5.5%
(2022 – 2029)
By Types:
Dry Skin
Oily Skin
Combination Skin
Normal Skin
By Applications:
Key players include:
•Estée Lauder
•Dermalogica
•Murad
•ELF Cosmetics
•Smashbox
•Cover FX
•Hourglass Cosmetics
•Fenty Beauty
•Tarte Cosmetics
•Including or Excluding key companies relevant to your analysis.
