Report Overview:
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
We has surveyed the Social Advertising & Social Media Marketing companies, and industry experts on this industry, involving the revenue, demand, product type, recent developments and plans, industry trends, drivers, challenges, obstacles, and potential risks.
Market Value:
The global Social Advertising & Social Media Marketing market was valued at US$ 109.09 billion in 2023 and is projected to reach US$ 236.72 billion by 2030, at a CAGR of 12.4% during the forecast period. The influence of COVID-19 and the Russia-Ukraine War were considered while estimating market sizes.
CAGR of
12.4%
(2024 – 2030)
