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The market growth is driven by increasing awareness about prenatal nutrition and rising scientific validation of probiotics' benefits for pregnancy outcomes. However, regulatory variations across regions and product stability challenges present hurdles. North America currently dominates with over 35% market share, while Asia-Pacific shows the fastest growth potential due to expanding middle-class populations and improving healthcare access.
Global pregnant women probiotics market size was valued at USD 728 million in 2024 and is projected to grow from USD 762 million in 2025 to USD 995 million by 2032, exhibiting a CAGR of 4.7% during the forecast period.
4.7% (2024 – 2032)
Gut health maintenance
Immune system support
Nutritional supplement
Postpartum recovery
• Probiotic Powder
• Probiotic Drops
• Probiotic Capsules
• Others
• BioGaia AB (Sweden)
• Contrale (Netherlands)
• Nutrition Care (Australia)
• Synbiotics (France)
• Natural Factors (Canada)
• NOVA Probiotics (U.S.)