

Probiotics are live microorganisms that, when administered in adequate amounts, confer health benefits on the host. These beneficial bacteria and yeasts primarily support digestive health, improve gut flora balance, and enhance immunity.
MARKET SIZE (2024):
APPROXIMATELY USD 175 MILLION
PROJECTED MARKET SIZE (2032): USD 249.54 MILLION
COMPOUND ANNUAL GROWTH RATE (CAGR): 5.20% DURING THE FORECAST PERIOD.
Granular Phytases – Preferred for ease of handling and stability.
Powder Phytases – Commonly used in customized feed blends.
Liquid Phytases – Ideal for direct feed application.
Thermostable Phytases – Designed for hightemperature feed processing.
Chicken – The largest segment, as chicken meat dominates global poultry consumption.
Goose – Growing in niche markets, particularly in Europe and China.
Duck – Increasing demand in Asia-Pacific, particularly in China and Vietnam.
Others – Includes turkey, quail, and specialty poultry breeds, experiencing gradual growth.
Study focuses on evaluating the market landscape, consumer trends, and competition pertinent to the new product.
Emerging markets with growth potential.
Steady growth, focus on natural ingredients.
Largest market (~40%), strong cosmetic demand.
Fastest-growing region, rising skincare demand.