On : 09 february 2024
• The global Licensed Entertainment and Character Merchandise market was valued at US$ 166.78 billion in 2024 and is projected to grow at a CAGR of 6.77%, reaching US$ 268.81 billion by 2031. This growth is fueled by increasing fan engagement, strategic licensing agreements, and digital transformation in entertainment consumption. Key market players continue to expand their portfolios by launching innovative merchandise and capitalizing on nostalgia-driven purchasing trends.
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Report Studies
• The Licensed Entertainment and Character Merchandise market encompasses products and services derived from entertainment franchises, including movies, TV shows, cartoons, games, and other media. These products range from toys and apparel to home goods, digital media, and collectibles. This market thrives on intellectual property licensing agreements, where brands and creators extend their reach by allowing third-party manufacturers and retailers to produce and sell themed merchandise.
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By Types
• Toys – Action figures, dolls, plush toys, and collectibles.
• Apparel – Branded clothing, accessories, and footwear.
• Entertainment & Media – DVDs, books, comics, and digital content.
• Home Products – Bedding, kitchenware, and furniture.
By Applications
• This report provides a deep insight into the global Licensed Entertainment and Character Merchandise market, covering all its essential aspects. This ranges from a macro overview to micro details of market size, competitive landscape, development trends, niche market analysis, key drivers and challenges, SWOT analysis, value chain analysis, and more.
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• The Walt Disney Company • Hasbro • Warner Bros. Discovery • The Pokemon Company • Mattel
