• The global Ketchup market size is estimated to be $23.1 billion in 2023, it will reach $32 billion by 2032, growing at a CAGR of 3.7% during the forecast period from 2024 to 2032.
• Consumer Demographics
• Household Penetration: In the United States, ketchup has a household penetration rate of nearly 97%, making it one of the most ubiquitous condiments in American homes.
• Age Group Preference: Ketchup is particularly popular among younger demographics, with 85% of consumers aged 18-34 regularly using the condiment.
• Consumption Patterns
• Per Capita Consumption: On average, Americans consume about 3 bottles (each 32 ounces) of ketchup per person per year.
• Top Usage Occasions: Ketchup is most frequently used with fries (75%), burgers (65%), and hot dogs (55%).
