Aditi Anand portfolio Communication Design internship

the A D I T I

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Communication Design Intern

A D I T I

A N A N D

about me Hello! I am Aditi Anand.

I am a Fashion Communication design student from National Institute of Fashion Technology, Patna.

I am a learner, explorer and communication designer driven towards sustainability with a creative vision. Passionate about creating compelling designs through design thinking and aesthetics, I enjoy solving problems and beholding shapes and balance. I love creating minimal graphics and am a beginner in Interaction Design.

Get in Touch +91 82107 48797

aditi-anand

aditi.anand@nift.ac.in

aditi~anand

contents

branding

advertising

magazines

typeface design

illustrations

branding

1. Design Bullet 2. Venu

branding

advertising

magazine

typeface design

1. design bullet Development of the complete brand guidelines and visual language that would be used in Design Bullet’s communication, off line and Online.

Design Bullet is a brand set out to provide innovative design solutions and to prove that sustainable design is the need of the globe. Designing excellence for present and future in resonance with innovative design, idea and technology, Design Bullet has a vision towards making increasingly affordable designs available to the consumer.

The logo shape sleek

minimal

energetic

modern.

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branding

0.5X

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0.5X

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X

The Design Bullet logo

The Tag Line

represents the brand’s

‘Hit the Idea’ suggests dynamicity

commitment to be the

and creativity complimenting the

best of the innovative

main logo.

design worlds and its use should be carefully 0.5X

controlled.

0.5X

clear-space equal to half of the vertical width

The Color The attractive and vibrant color

WEB=FFFFFF

palette with Crimson Pink as the

WEB=B1B1B1

primary color speaks of youth.

It accolades the philosophy of the brand i.e., creativity and

WEB=EB2B47 C2 M96 Y70 K0 R235 G43 B71

WEB=3B3B3B WEB=000000

excellence.

0.5X

0.5X 0.5X

X

0.5X

The Design Bullet Flag

Typeface

MAY NEVER ‘float’ on an

Bold, Simple, and Universal.

application. Either the top

Primary typeface is Qanelas

or bottom edge of The

(family) and Secondary typeface

Design Bullet Flag MUST

is Arial. Only Arial is used as

bleed off of the edge of

electronic font for e-mails for

the application.

better access.

Qanelas Arial

Regular Bold

Regular Bold Black

branding

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Mascot Bullow, the mascot of Design Bullet is a happy bullet intended to spread happiness through creativity and innovation which is the philosophy of the brand. The brand colors have been used for creating Bullow which supports the motto of the mascot.

Bullow’s Personality • • • • • •

Spreads happiness Energetic Curious Creative Innovative Humorous

illustrations

branding

Collaterals

advertising

magazine

typeface design

illustrations

branding

advertising

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2. venu Brand development for the extincting bamboo craft of Hesal Jara, a village in Ranchi, Jharkhand and creating a market situation for the craftsmen and altogether reviving the craft.

‘Venu’ meaning bamboo, is a two-way initiative that aims at both, generating bulk craft employment for the bamboo craftsmen community of Hesal Jara, as well as tackles the current environment threatening situation of plastic landfills.

The logo shape type inspiration - bamboo sleek tall dot on the top represents women empowerment positive change

The Color The tag line is ‘Art rescues the planet’ which speaks of the brand philosophy.

#EB2B47

The green color delivers, rebirth, optimism, prosperity, environment and change .

typeface design

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branding

advertising

magazine

typeface design

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Collaterals

branding

Tee Shirt Print

advertising

magazine

typeface design

illustrations

advertising

1. Over the Ouija

branding

advertising

magazine

typeface design

1. over the ouija

Advertising graphic design for a hypothetical situation where Amazon Prime is producing an animated horror comedy web series.

‘Over the Ouija’ is an animated web series produced by Amazon Prime having Mr. Bean as the host for the show.

He would be sitting with the Ouija board and calling for the souls to have a conversation. His guest-list includes the most iconic personalities from the past.

A show not over a coffee but ‘Over the Ouija’. The irony being Mr. Bean, a non speaking comic talking with the deadliest souls from the past which makes it the funniest horror comedy.

Web posters and Instagram handle designed for ‘Over the Ouija’.

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advertising

branding

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typeface design

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Character Illustrations for the show

Mr. Bean

Adolf Hitler

The Girl with Pearl Earring

Osama Bin Laden

The Afghan Girl

branding

Web Ads

advertising

magazine

typeface design

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branding

Book Cover

advertising

magazine

Instagram Page

typeface design

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magazine

1. New Yorker 2. Vogue India

branding

advertising

magazine

1. new yorker Cover page design for the New Yorker magazine.

The designed cover page is a hypothetical situation where the New Yorker Magazine is making its first appearance in the Indian market in May 2019.

During this time Kashmir is witnessing the strain of living in a war zone, coupled with several other security situations. However, the ‘pheran’ strives to continue making its mark across the globe and so it is chosen as the cover story i.e., ‘Pheran: A fashion statement in the valley’. The girl on the cover is wearing a ‘pheran’, has a powerful gaze.

typeface design

illustrations

branding

advertising

magazine

2. vogue

A classroom project on fashion content, photography, styling and trend spotting for an existing fashion magazine (Vogue India).

Creative content development for Vogue India magazine through photo shoots, fashion styling, trend spotting and publication design.

Cover Page (Vogue India) A classroom project of fashion styling and photography to select, research and analyze one prominent fashion look and reinvent it in response to the current trend.

Space Age Look : futuristic, minimal and color blocked Model: Tanya Sinha

typeface design

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typeface design

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(Left Page) Classroom project of photography to study the language of a fashion brand and create an advertorial shoot.

The advertorial is inspired from the McQueen S/S 20 collection.

Concept: In a season in which a certain dark romance has taken hold, stay grounded, bold, and heroic suggestive of medieval folk tales.

Model: Riya Kumari TEAM: Aanchal Raj Aparna Singh

Aditi Anand (Photographer and Graphic designer)

(Right Page) Classroom project of trend spotting to create a look board for Vogue India studying the trends of Spring-Summer 19.

branding

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(Left page)Classroom project of trend spotting to create a Look board for Vogue India studying the trends of SpringSummer 19.

(Right page) Classroom project of trend spotting to write a Trend story for Vogue India studying the trends (Utility dressing)

typeface design

1. Flawsome (Latin) 2. Rupali (Devnagri)

branding

advertising

magazine

typeface design

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1. flawsome : typeface

Development of typeface using fontstruct website.

Flawsome is an individual who embraces his ‘flaws’ and knows he’s awesome regardless. The font has been named so because of its hard appearance due to its sharp corners. But these corners compliment the weight of the font which is not same throughout. This gives the font callow and delightful appearance.

Flawsome has a dual nature. It has a hard skeleton and the forms are largely edgy. At the same time, the decorative font provides emphasis to the text.

Elemental forms:

ABCDEFGHIJKLMNO PQRSTUVWXYZ abc defghijklmnopqrst uvwxyz1234567890 . , ; : ” { [ ] } - + ! ~? / > <

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2. rupali : typeface

Development of Devnagri script typeface.

This Devnagri script typeface is inspired from the beautiful Indian married women. The font consists of exaggerated curves and the dots depict the traditional ‘Bindi’ worn as an adornment by the Indian women. The literal meaning of ‘Rupali’ is beautiful.

Each letterform is created by calligraphic brush of size 8.5 pt at an angle of 55 . This gives the font a contemporary look. The font can be used in body texts as well as for decorative purposes.

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typeface design

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digital illustrations

A satirical illustration for Nagapanchmi where snakes are served milk but in reality they do not drink milk.

Poster and Illustration on the topic ‘Jal hai to Kal hai’.

Illustrated poster for Apple i pods.

Contemporary Illustration of the famous archaeological sculpture, ‘Nefertiti Bust’.

branding

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Illustrated poster for World Music Day using negative space.

magazine

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Illustrated on the theme â&#x20AC;&#x2DC;You are not alone at homeâ&#x20AC;&#x2122;.

Get in Touch +91 82107 48797 aditi.anand@nift.ac.in aditi-anand aditi~anand

AD I T I

ANAND