How to promote our Brand/Product through Roadshow

How to promote our Brand/Product through Roadshow

Introduction •

Roadshow Advertising services means where we use Mobile vans in the market to promote your brand/product in the market.

• There are many advertising companies in Tamil Nadu to carry out the Mobile van advertising or Roadshow marketing.

• A road show is a series of marketing events comprised of business meetings and conferences.

• During a road show, which is organized across different geographic regions and cities, the top management teams of a firm offering securities talk to the potential buyers as well as opinion makers such as analysts and brokers.

Important of Roadshow • Road shows are an important part of an initial public offering (IPO) process because they enable favorable opinions, making for the successful closing of the offer. • Sometimes no-deal road shows are also organized to communicate with the public and the opinion makers in order to improve public perception about a company or a group of companies when no sale of securities or other assets is planned.

Advantages of exhibiting at trade shows • The benefits of exhibiting include: 1. Raise awareness 2. Meet in person 3. Networking 4. Launch new product 5. Build your database

• Raise awareness – exhibiting at industry events is a good way to raise your profiles and generate brand awareness. As well as taking a stand at an event, there are usually other advertising and sponsorship opportunities.

• Meet in person – meeting face-to-face with potential customers is a great way to start building relationships.

• Networking - trade shows are a great way to meet potential new customers, suppliers and to learn more about your competitors.

• Launch new product – trade shows are a good place to introduce a new product or service. Being able to explain your offering in person and answer questions is ideal if your product is innovative.

• Build your database – meeting with potential customers at an exhibition helps you to start building your marketing lists and generate qualified sales leads.

6 Simple Steps To Organising A Successful Roadshow • Set your objectives and expectations.

• Select the locations and venues.

• Pick the right timing.

• Make it creative and engaging.

• Leverage contacts and sponsors.

• Promote and then promote some more.

Conclusion • Roadshows are half-day events that bring customers,

prospects,

and

partners

together for thought leadership, product demonstrations, and networking. Many companies do roadshows for a variety of reasons. For Marketo, the roadshows bring marketers from around the globe into the Marketo Marketing Nation.