Why is newspaper advertising still popular?
Newspaper advertising has always helped people since time immemorial. Since the invention of printed press, notices published in printed news journals and magazines have been of immense help. The modern version of the printed advertisements is also popular amongst the masses despite the advent of digital advertising platforms. Till date a large section of the population heavily relies on newspaper advertising and this faith that they show in printed adverts is by choice! Newspapers cater to the population of all demographics and cultural ethnicities. There are so many news journals that are published in various parts of the country and they target niche population segments as well as people at PAN India level. Such news broadsheets include national dailies, regional newspapers, vernaculars, community or local papers, etc.