Business Events (BE) Malaysia Magazine|Vol 8|No 1|2022

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BUSINESS EVENTS IS READY BUILDING BUSINESS EVENTS EXCELLENCE POWERED BY VOL. 8 | NO. 1 | 2022 RM 10 ISSN 2289-893X
MALAYSIA’S
YB Dato’ Sri Hajah Nancy Shukri Minister of Tourism, Arts and Culture Malaysia

MACEOS SECRETARIAT

Kompleks MITEC, No.8 Jalan Dutamas 2, 50480 Kuala Lumpur, Malaysia. Tel: 6012-640 6106 Email: secretariat@maceos.org.my Website: www.maceos.org.my

ADVISORS

Dato’ Sri Abdul Khani bin Daud

Chief Executive Officer, Malaysia Convention & Exhibition Bureau (MyCEB)

Datuk Mohd Mustafa Abdul Aziz

Chief Executive Officer, Malaysia External Trade Development Corporation (MATRADE)

HONORARY PRESIDENT

Dato’ Vincent Lim

President, C.I.S Network Sdn Bhd

EXECUTIVE COMMITTEE

(2022-2024)

President: Francis Teo, Setia City Convention Centre

Vice President - Innovation: Yusno Yunos, Y Us Sdn Bhd

Vice President - Development: Eric Ho, Pico International (M) Sdn Bhd

Vice President - Education: Winnee Lim, Malaysia International Trade & Exhibition Centre

Vice President - Advocacy: Jaggarao Simancha, ASC Agenda Suria Communication Sdn Bhd

Honorary Secretary: Kenneth Fong, Messe Worldwide Sdn Bhd

Honorary Treasurer: Edwin Lai, Trade-Link Exhibition Services Sdn Bhd

Ordinary Committee Member: Chandra Ganesh, Felix Expo Logistics (M) Sdn Bhd

Gerard Leeuwenburgh, Informa Markets Malaysia Sdn Bhd

Gracie Veronica Geikie, Place Borneo Sdn Bhd

Irene Leow, DSV Solutions (DC) Sdn Bhd

Lim Ee Huang, Doremi Services & Rental Sdn Bhd

Mohd Hafizzudin, R.E. Rogers (Malaysia) Sdn Bhd

Phoebe Kyo, Kyo Exh Connections

Rahul Bharadwaj, Anderes Fourdy Sdn Bhd

Tiffany Chung, Kuala Lumpur Convention Centre

Yuhanis Latif, Qube Integrated Malaysia Sdn Bhd

SECRETARIAT

Senior Manager: G’ny Chin

Project Executive: Tan Jia Chee

PUBLISHED ON BEHALF OF MACEOS 3 TIMES A YEAR BY Adelston Media Sdn Bhd

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Email: bemagazine@adelstonmedia.com Website: www.adelstonmedia.com

CEO: Edwin Ng Kit Keong

Managing Editor: Jeralyn Tan Hui Shing

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Publisher’s Note

The past two years has been a time of great transition. Vast numbers of employees have been either laid off temporarily or permanently due the industrial circumstances, with some voluntarily quit jobs, fuelling an already critical talent crisis and this is definitely not making the rise in inflation that the nation is facing any better.

Nevertheless, we were fortunate that with the full reopening of international borders on 1st April 2022, it has given the Business Events industry a boost and great pathway to recovery after awakening from hibernation. Malaysia demonstrated its capability in ensuring health and safety measures across all sectors are well maintained, giving international delegates and event organisers an assurance.

Our core vision to champion Malaysia’s Business Events Industry in tandem with the recently launched MACEOS Strategic Roadmap 2022 – 2030 has set a clear pathway and focus with the four core mission in mind, which is to:

1. position MACEOS as an industry consultant;

2. advocate Business Events economy as a key industry contributor towards the national economy;

3. encourage the continued growth of the Business Events community; and

4. be the Business Events education hub in ASEAN.

The Business Events industry will be a key contributor to the recovery of our country’s economic rebound and as such, MACEOS has taken a proactive role in ensuring the ecosystem is well maintained by conducting relevant trainings and certification programmes as part of MACEOS Four Pillars (I.D.E.A) as well as Goals of the strategic roadmap.

In this edition of BE Magazine, we are honoured to hear from the industrial leaders and experts themselves, sharing their insightful views and opinions which has always been a great guidance to all parties involved.

With the industry showing a positive growth, it is once again time for BE Magazine to shine with the support of all MACEOS members and industrial stakeholders, making it a sought after magazine which has all fundamentals of the Business Events Industry well covered.

Enjoy the read and as we close in to yet another eventful and fruitful year, I would like to wish all a healthy and prosperous 2023 ahead!

Phoebe Kyo

ALL RIGHTS RESERVED

No part of this publication may be reproduced in whole or in part without the written permission of the publisher. While every effort had been made to ensure that the information contained herein is correct at the time of publication. MACEOS and Adelston Media shall not be held liable for any errors, omissions or inaccuracies that may occur. The feature interviews throughout the magazine are the personal views and do not necessarily reflect the views of MACEOS and Adelston Media.

KDN Permit: PP 18673/03/2015 (034147)

C M Y CM MY CY CMY K
POWERED BY
Features 06 32nd MACEOS AGM The Voice of BE Malaysia 10 TSAM Certification Programme Joint Partnership to Lead Efforts in Tourism and Economic Recovery - PENANG: Your Events BElong in Penang - SABAH: Ready To Be A Key BE Destination In Malaysia 34 MACEOS Business Events (BE) Academy Growing Business Events with Advanced BE Knowledge and Professional Skills 37 Talent@MACEOS Online Recruitment Platform 38 Convention & Exhibition Centres Mega Vaccination Centres (PPVs) 43 Together, - Let’s Make A Difference In Local Community - Rebuild the BE Industry & Revive the Spirit of Work-Life Balance Exclusive Story & Interview 18 YB Dato’ Sri Hajah Nancy Shukri A BE story with Minister of MOTAC - Let’s BE Greater, Together and Meet in Malaysia! 20 Dato’ Sri Abdul Khani bin Daud - Let’s BE Greater, Together and Meet in Malaysia! Special Features 23 Noor Ahmad bin Hamid, COO of MyCEB 24 Ung Yiu Lin, Board of Director of MyCEB 25 Business Events Supported by MyCEB Malaysia’s Business Events Is Ready Advertisement Features OBC Malaysia Convention & Exhibition Bureau (MyCEB) IBC Taylor’s University - School of Hospitality, Tourism & Events 0 & 1 Sarawak Convention Bureau 3 Setia City Convention Centre 5 Setia SPICE Convention Centre 17 Sabah Tourism Board Contents 06 10 25 50

32nd MACEOS AGM

The Voice of BE Malaysia

On 24th May 2022, MACEOS held its 32nd Annual General Meeting (AGM) at the Malaysia International Trade and Exhibition Centre (MITEC). MACEOS President, Mr Francis Teo thanked and welcomed all members and observers for making time for the AGM. He took the opportunity to extend his heartfelt thanks to MACEOS committee and Secretariat for their hard work and commitment throughout the challenging times.

In his speech to the attendees, Mr Francis Teo highlighted several initiatives that were carried out for the past few months since the last virtual 31st MACEOS AGM that successfully held on 30th May 2021. For the past one year, MACEOS’s focus was deepen engagement with the government, advocate the relevance of BE to economic recovery and support industry members through the difficult times.

MACEOS’ efforts include

• Engaged with numerous government authorities to navigate the pandemic challenges while supporting BE industry players;

• Participated in various working committee groups to champion the sustainability of BE and its workforce;

• Offered event venues as mega vaccination centres (PPVs) and BE Stewards to facilitate and fast-track vaccination rollouts;

• Launched the SafeBE certification programme, a Business Events safety standards to instil public confidence and support the recovery of BE economy in Malaysia;

• Collaborated with three other key tourism associations to develop safety standards for the larger tourism and hospitality industry, named Travel Safe Alliance Malaysia (TSAM).

Mr Kenneth Fong, Honorary Secretary of MACEOS confirmed the minutes of the 31st AGM that held on 30th May 2021. He also presented the MACEOS Executive Committee Report 2021/2022 and highlighted a total of 86 activities and industry meetings that organised and attended by MACEOS since last AGM. In addition, Ms Winnee Lim, Honorary Treasurer presented the audited accounts for the year ended 31st December 2021.

Despite the challenges, MACEOS continued to advocate the role of Business Events in economic recovery. Francis Teo also shared the analysis of the yearly MACEOS industry research 2021 with 331 business events that organised in Malaysia. Now, the reopening of global borders was an opportunity for industry players to jump to action and position themselves strongly in the economy.

I.D.E.A: DEVELOPMENT
Front (L-R) : Winnee Lim, Yusno Yunos, Jaggarao Simancha, Francis Teo, Eric Ho, Kenneth Fong, Gracie Veronica Geikie Back (L-R) : Phoebe Kyo, Lim Ee Huang, Tiffany Chung, Gerard Leeuwenburgh, Chandra Ganesh, Irene Leow, Mohd Hafizzudin, Yuhanis Latif
6 MACEOS : I D E A

In line with the reopening of travel borders to Malaysia on 1st April 2022, MACEOS launched its 9-year Strategic Roadmap to strengthen the Business Events (BE) industry, which also aligned with MyCEB’s Malaysia Business Events Strategic Marketing Plan 2021-2030 and the National Tourism Plan (NTP) 2020-2030.

Emphasising on innovation, development, education and advocacy (IDEA), the MACEOS Strategic Roadmap 20222030 shared the strategies, actions and key performance indicators for BE industry players to uphold and implement. The overall roadmap able to guide the BE industry players play a key role and maximise opportunities, identify possible challenges and search potential business markets to move towards BE industry’s recovery, resilience and sustainability over the short and medium term of nine years.

The roadmap outlines the strategies to be implemented in each area include:

• The development of BE standards is crucial in the recovery period to ensure that events are organised in a highlycontrolled and safe environment;

• Strengthen MACEOS collaboration with academia to ensure sustainability of the industry through the upskilling of the BE workforce; and

• Using innovative technology in endemic era

I hope that the MACEOS Strategic Roadmap 2022-2030 will chart a new chapter for BE industry stakeholders.

The 9-Year Strategic Roadmap will guide MACEOS members and BE industry players to move forward with purpose and greater awareness of the power of Business Events. The roadmap will also be the voice of industry as we make ourselves be heard as the drivers of entrepreneurship, innovation, economic growth and nation-building.

BUSINESS EVENTS MALAYSIA 7 Building A Stronger & Engaged Business Events Community DEVELOPMENT Transforming Business Events In A New Landscape INNOVATION I MACEOS STRATEGIC ROADMAP 2022-2030 D A 04 Business Events As Catalyst of National and Economic Development ADVOCACY To Position MACEOS As An Industry Consultant 1 4 Shape The Future Of Business Events By Nurturing, Enabling & Empowering Talent EDUCATION E To Encourage The Continued Growth Of The Business Events Community 3 To Be The Business Events Education Hub In ASEAN To Advocate Business Events Economy As A Key Industry Contributor Towards the National Economy 2 TO CHAMPION MALAYSIA’S BUSINESS EVENTS INDUSTRY

For the election of Executive Committee session 2022/2024, MACEOS adopted electronic voting (vote via voter’s mobile phone) to speed up the counting of ballots and perform contactless voting in new norm. The entire digital voting and votes counting process was witnessed and observed by 2 invited scrutineers from MyCEB, to ensure the election process is conducted fairly with transparency.

The nomination for MACEOS Executive Committee 2022/2024 closed on 17th May 2022 and a total of 19 nominations were received. The election officer presented the list of candidates for the 17 Executive Committee positions available for the candidates.

Francis Teo, S P Setia’s Head of Convention Centres, re-elected as President of MACEOS for another 2-year term (2022-2024). During his acceptance speech, Francis Teo thanked the members for the trust put in him and welcomed the newly elected executive committee members with open arms into this important position.

He hopes that the new committee members would lead MACEOS with dedication, commitment and passion in facing the change that is impacting the industry. In addition, he is confident that they will bring value back into the BE industry and added that the BE industry needed a new narrative and branding to strongly convey its key role as an economic enabler and nation builder.

I.D.E.A: DEVELOPMENT 8 MACEOS : I D E A

TEAM

We can no longer identify ourselves merely as event organisers, venue operators or logistics providers. Instead, we must be very clear about the role of BE in driving innovation, product development, knowledge transfer, network creation, accelerating industry impact and economic growth. These are the narratives we need to drive home again.

Moreover, we can utilise this data to make better events and content will deliver great value to clients and strengthen our position as an invaluable part of the economy.

VICE
ERIC
VICE
EDUCATION WINNEE
VICE
ADVOCACY JAGGARAO
ASC
SDN
EDWIN
SDN
MACEOS
EXECUTIVE COMMITTEE MEMBERS
2022-2024 PRESIDENT FRANCIS TEO, SETIA CITY CONVENTION CENTRE VICE PRESIDENT - INNOVATION YUSNO YUNOS, EVENESIS - Y US SDN BHD
PRESIDENT - DEVELOPMENT
HO, PICO INTERNATIONAL (M) SDN BHD
PRESIDENT -
LIM, MALAYSIA INTERNATIONAL TRADE & EXHIBITION CENTRE (MITEC)
PRESIDENT -
SIMANCHA,
AGENDA SURIA COMMUNICATION
BHD HONORARY SECRETARY KENNETH FONG, MESSE WORLDWIDE SDN BHD HONORARY TREASURER
LAI, TRADE-LINK EXHIBITION SERVICES
BHD
CHANDRA
GERARD
MALAYSIA
GRACIE
PLACE
IRENE
LIM
SERVICES
MOHD
ORDINARY COMMITTEE MEMBER
GANESH, FELIX EXPO LOGISTICS (M) SDN BHD
LEEUWENBURGH, INFORMA MARKETS
SDN BHD
VERONICA GEIKIE,
BORNEO SDN BHD
LEOW, DSV SOLUTIONS (DC) SDN BHD
EE HUANG, DOREMI
& RENTAL SDN BHD
HAFIZZUDIN, R.E. ROGERS (MALAYSIA) SDN BHD PHOEBE KYO, KYO EXH CONNECTIONS RAHUL BHARADWAJ, ANDERES FOURDY SDN BHD TIFFANY CHUNG, KUALA LUMPUR CONVENTION CENTRE YUHANIS LATIF, QUBE
INTEGRATED MALAYSIA SDN BHD Francis
BUSINESS EVENTS MALAYSIA 9
Together, Everyone Achieves More

TSAM Certification Programme Joint Partnership to Lead Efforts in Tourism and Economic Recovery

Covering the full spectrum of business and leisure travel, Travel Safe Alliance Malaysia (TSAM) has established a comprehensive safe travel solution, TSAM certification programme, which certified by Bureau Veritas Certification Malaysia and launched by the Tourism, Arts and Culture Minister Dato’ Sri Nancy Shukri in Langkawi on 10th October 2021.

Travel Safe Alliance Malaysia (TSAM) is a partnership among four key players in Malaysia’s tourism, business events and the airline industry, namely the Malaysian Association of Tour and Travel Agents (MATTA), Malaysian Association of Hotels (MAH), Malaysian Association of Convention and Exhibition Organisers and Suppliers (MACEOS) and Malaysia Aviation Group (MAG) consisting of Malaysia Airlines, Firefly and MASwings.

The signing of the MOU signifies a strong commitment that is much needed from the industry players and seriousness to bring back confidence in travelling for all travellers that their health and safety are the utmost priority. Moreover, TSAM has committed to ensuring appropriate health and safety procedures and processes are in place with globally recognised best practices, procedures and recommendations related to preventive measures for a safer travel and business environment in the new norm.

The TSAM certification programme is made up of the ‘Travel Safe’ label for travel and tour arrangements that initiated by MATTA, ‘Clean & Safe Malaysia’ label for hotels that initiated by MAH, and ‘SafeBE’ for Business Events and convention venues, as well as Malaysia Airlines will continue to be the flag bearer to vouch a seamless, safe and hygienic travel experience in line with its Fly Confidently campaign.

These three certification programmes will help about 900 members of MAH, 2,001 active members of MATTA, 180 members of MACEOS, and of course, Malaysia Airlines Berhad to pave the way to restore travellers’ confidence and uphold Malaysia as the preferred safe travel and business event destination in the global market.

In accelerating the recovery of the country’s industries and economy, all industry stakeholders are urged to join the certification programmes through TSAM, to further boost business and leisure travellers’ confidence in coming to Malaysia and ensure them a safe experience of Malaysian hospitality across every touchpoint.

(L-R): Signatories to the MoU were Francis Teo, President of MACEOS, Dato’ N.Subramaniam, President of MAH, Datuk Tan Kok Liang, President of MATTA and Captain Izham Ismail, Group Chief Executive Officer of Malaysia Aviation Group. The signing ceremony was graced and witnessed by YB Dato Sri Hajah Nancy Shukri, Minister of Tourism, Arts and Culture Malaysia; YBhg Datuk Wira Dr Noor Zari Hamat, former Secretary General of MOTAC, Dato’ Hj. Zainuddin Abdul Wahab, Director General of Tourism Malaysia and attended by tourism and Business Events industry stakeholders from around ASEAN via a fully virtual platform.
I.D.E.A: DEVELOPMENT 10 MACEOS : I D E A

The Safe Business Events (SafeBE) Certification Programme is initiated by MACEOS to drive the venue certification process and create an end-to-end safe and secure event journey for event organisers and participants. The programme is developed following Bureau Veritas’ SafeGuard international standards besides local safety guidelines, recognising a venue’s implementation of the Government endorsed Business Events Standard Operating Procedures (BE SOPs) and the team’s operational excellence in event management, food and hospitality service standards in the new norm.

The Kuala Lumpur Convention Centre (the Centre) is Malaysia’s first venue to be granted the SafeBE certification, a hygiene and safety label, by Bureau Veritas. To receive the accreditation, the Centre was assessed on its processes, facilities and people, which was based on correct implementation of quality standards, equipment, tools, team knowledge, training and expertise, in order to ensure the venue’s compliance with the assessors’ stringent criteria and ability to operate safely in the new norm.

MACEOS strongly recommend members from the exhibition and convention centre sector to get their centres certified under the SafeBE Certification Programme, to boost public and business confidence in the international standards of venue operations in Malaysia and elevate the country’s attractive value proposition and profile as a safe destination for business events.

You can register your interest for the audit with Bureau Veritas: https://onboardwith.bureauveritas.com.

TSA Malaysia will provide unequivocal assurance to travellers and business events delegates that Malaysia is safe and ready to welcome international visitors to our shores.

Having TSA Malaysia audit and certify our businesses will go a long way in driving up confidence of our stakeholders and clients in the market.

SafeBE Certification Programme: Hygiene & Safety Label for Business Events
BUSINESS EVENTS MALAYSIA 11

PENANG: Your Events BElong in Penang

Travel Safe in Penang

On December 2021, TSAM has joined forces with the Penang State EXCO Office for Tourism and Creative Economy (PETACE) to raise the travel market confidence in Penang state. With tourism activities gradually picking up, the joint partnership is seen as a timely move by Penang to lead efforts in tourism and economic recovery, where safety and hygiene aspects are prioritised across the industry including for hotels, food establishments, convention centres, tours, and transportation.

The double assurance of Penang’s industryspecific safety accreditation programme and TSAM’s travel solution certified by Bureau Veritas, raised the benchmark for travel safety to welcome travellers with Penang hospitality.

BElong Campaign

The BElong in Penang Campaign aims to inculcate optimism and enthusiasm in the Penang business events industry while also laying the groundwork for the state to continue funding hybrid domestic and international clients and events.

The BElong campaign’s concept revolves around three key messages, notably, uncompromising hospitality at the heart of our Business Events, making Penang ready for the return of tourists, business event travellers and organisers and finally, putting in place all requisite safety and hygiene measures.

The first two letters BE associates with business events, employing the term ‘belong,’ which generally signifies having an affinity for a specific place or situation, such as a sense of belonging. The campaign’s goals include sending a positive message that Penang is open for business beginning in 2022, maintaining destination awareness and increasing destination confidence in health and safety measures for corporate events, increasing RFPs and interest in future events to be held in Penang, and potentially increasing job opportunities in the tourism, hospitality, and business events industries in Penang.

The BE Campaign name, which associated with the state’s vision of becoming a smart state while continuing to develop its digital economy through Penang2030, will entice more tourists and business event organisers to return to Penang and choose Penang as their next preferred destination for future events. The business events industry in Penang has been active in updating their products and upgrading their work regardless, exhibiting their resilience and commitment to the industry.

Penang is eagerly anticipating the business travellers’ return and is certain that everyone is missing Penang’s fantastic food, welcoming warmth, and breathtaking views and sights. Penang, the melting pot of heritage, culture and nature also strongly believes it is timely for this new campaign to launch on March 2022, as many countries are opening their borders and mitigating the event planning.

I.D.E.A: DEVELOPMENT 12 MACEOS : I D E A

On 18th October 2022, Penang Global Tourism launched the ‘Experience Penang’ campaign with tagline ‘Diversity of Asia’ in Singapore to attract Singapore travellers after two years of closed borders. The tourism bureau is also on a mission to expand the footprint of all international travellers beyond the popular sites. Let’s rediscover the beauty of Penang beyond George Town with two distinct campaigns, namely ‘The Opposite Side of the Island’ promoting Seberang Perai and ‘The Other Side of the Island’, showcasing Balik Pulau and Teluk Bahang’s natural beauty and unchartered holiday experiences for travellers.

The iconic Penang is celebrating a second UNESCO accreditation, the Habitat Penang Hill won the ASEAN Sustainable Tourism Award Urban Category 2022 and recognised by UNESCO as Malaysia’s third biosphere reserve, which comprises of 12,481 hectares of marine and terrestrial ecosystems. The first Heritage Site, George Town continues to draw visitors with its carefully preserved pre-war buildings, beautifully restored mansions, eclectic street art, vintage shops and modern cafes.

In addition, PCEB also announced plans to accelerate the state’s plan to attract international businesses hosting conferences, exhibitions and for event organisers. Penang boasts some of the largest integrated convention centres, including world-class hotel meetings and event spaces and is forming strategic alliances with corporate travel partners and global event organisers to secure its calendar of MICE activities.

BE @ Penang 2022

The 7th edition of Penang’s Homegrown Conference, BE @ Penang 2022 makes its physical comeback after two years of hybrid format from 8th to 9th December at Setia SPICE Convention Centre.

Themed ‘BE FORWARD’, BE @ Penang 2022 will feature various exciting knowledge sharing sessions, interactive workshops and many more. Grab the chance to explore and gain business industry related knowledge and insights from notable industry leaders.

BUSINESS EVENTS MALAYSIA 13

SABAH: Ready To Be A Key BE Destination In Malaysia

The recipients of the TSAM certification will encourage more tourism players into the fold. The greater hope is that the certification will bring a new chapter to Sabah tourism and make Sabah an attractive tourist destination.

The certification is also a marketing and branding tool that you can leverage to sharpen the positioning of your product and service, and Sabah, in the eyes of the world.

Sabah Is Ready

In line with the reopening of travel borders to Malaysia on 1st April 2022, Sabah is ready to welcome international tourists with 54 local industry players successfully recognised by Travel Safe Alliance Malaysia (TSAM) for fulfilling tourism health and safety standards.

On 31st March 2022, Sabah Chief Minister, YAB Datuk Seri Panglima Haji Hajiji bin Haji Noor, who launched TSAM at the Sabah International Convention Centre (SICC) and presented certificates to TSAM recipients. TSAM’s endeavour greatly complements the Sabah State Government’s initiatives to uplift the tourism industry by promoting Sabah as a trusted, safe, and attractive tourist destination that caters to the modern traveller’s demand for health and safety.

Sabah International Convention Centre (SICC) certified as #SafeBE venue under the Travel Safe Alliance Malaysia (TSAM).
I.D.E.A: DEVELOPMENT 14 MACEOS : I D E A

Sabah BE Unite

Sabah BE Unite is another milestone moment for MACEOS with Mr Francis Teo leading MACEOS delegation on a 2-day familiarisation tour from 12th to 13th August 2022, and the appointment of Datuk Hajah Rosmawati Lasuki, CEO of Sabah International Convention Centre (SICC) as the Sabah Region Chair for MACEOS. The appointment was an opportunity to strengthen the business event capacity in Sabah and boost the capabilities of Sabah players in the BE industry, as well as foster business collaborations.

Sabah is ready for growth in the BE sector, with its vibrant business environment. MACEOS has been working closely with Sabah Tourism Board (STB) to restore the BE industry post-pandemic. Among the initiatives rolled out was the Congress Certification Programme (CCP) in Sabah since 2021, which has up-skilled 91 Sabah participants.

Moreover, the ‘Sabah, Be Here For You’ initiative by STB in 2020 was created to provide incentive support to business event (BE) organisers and to maximise the potential of business events. These types of support were applicable to physical, hybrid and virtual events involving corporate meetings, incentive groups, business events and exhibitions, with a maximum of RM100,000 to be given. As of August 2022, 14 events have benefited from the BE incentive. In addition, the Sabah state government would subsidise RM600 for business event players in Sabah to join MACEOS.

Both the government and tourism industry leaders in Sabah are strongly in favour of accelerating developments in BE industry in the state. Various efforts have been taken to enhance professional networks in Sabah, which will create a legacy for BE industry.

6th World Tourism Conference (WTC) 2022

Sabah will be hosting the 6th World Tourism Conference (WTC) from 28th to 30th November 2022 at Sabah International Convention Center (SICC) in Kota Kinabalu, which is jointly organised by the Ministry of Tourism, Arts and Culture Malaysia (MOTAC) and the United Nations World Tourism Organization (UNWTO). The selection of Sabah again after 12 years, recognising the commitment and leadership of the Sabah state government which has always led to the sustainable and constant development of the tourism sector to successfully position Sabah as a major tourist destination on the world stage.

Themed ‘Tourism Futures Reimagined’, WTC 2022 aims to provide an interdisciplinary platform which champions thought leadership on tourism futures and strategies driving tourism’s recovery and resilience in a post-pandemic world. The congress will feature a line-up of world-renowned speakers in four sessions namely, Decoding Tourism Futures, Discovering Niche Opportunities, Redefining Tourism Success and Rebuilding Tourism Resilience and Readiness. More information: www.unwto.org/event/6-world-tourism-conference-2022.

BUSINESS EVENTS MALAYSIA 15

SABAH An Ideal BE Destination

Being nestled in the north of Borneo Island is the state of Sabah, a destination filled with exoticness, diversity, unique cultures and food for adventurous taste buds. It is the complete destination for both business and leisure travel.

Business events is not new to Sabah who has proudly hosted many international events and groups over the past decade, offering worldstandard facilities for regional and international events as well as professional and innovative event organisers and suppliers. With its relatively new addition, the Sabah International Convention Centre (SICC), is a great addition to serve this niche together with the existing ancillary options of the hotels as meeting spaces.

Sabah’s growing popularity as an incentive and meeting destination is primarily due to its people and geographical location. Known for its virgin rainforest, beautiful idyllic islands, and also for worldclass conservation and wildlife sanctuaries. Sabah’s rich natural heritage is guarded and managed in a number of parks and protected areas throughout the state. Also, with over 30 ethnic groups living harmoniously here, it offers a glimpse of a unique cultural tapestry. Renowned for their charming hospitality, Sabahans’ warm nature contributes much to a memorable Incentive and Meeting experience.

In addition, after the reopening of international borders on 1st April, Sabah now receives 40 weekly direct International flights, with South Korea having the highest frequencies. The other direct flights are from Singapore (14), Bandar Seri Begawan, Brunei Darussalam (4), Bangkok, Thailand (3), and Manila, Philippines (2). Sabah aims to improve access to the state by increasing the number of international flights from major foreign cities.

For domestic flights, there are currently 372 weekly services to Sabah. The direct routes are from Kuala Lumpur, Johor Bahru, Penang, Kota Bharu, Kuala Terengganu, Kuching and Labuan.

In the effort to enhance professional networks for the destination and create a legacy for current and future industry in Sabah, ‘SABAH, BE here for you’ is initiated to provide incentive support to business event organisers and to maximise the potential of business events.

For more information on the incentive visit be.sabahtourism.com/mice-incentive.

Destination : Sabah 16 MACEOS : I D E A

A BE story with Minister of MOTAC

Let’s BE Greater, Together and Meet in Malaysia!

Business Events (BE) are catalyst for socio-economic growth, and the legacy impact will help power Malaysia’s continued development as a knowledge and creative society. Here, I would like to reassure that MOTAC will give the fullest support to the BE industry as we recognise business events as one of the key economic drivers for Malaysia.

As the nation is transiting into endemic phase, Malaysia is all set to welcome international travellers as the borders fully reopen on 1st April 2022, with no quarantine on arrival for fully vaccinated travellers. We are delighted with the announcement made by the government on the restarting of international travel for the first time after two years of COVID-19 pandemic-related closures, as it is a positive and crucial step towards the country’s economic recovery, the tourism industry and related industries.

BE Industry Accelerates Economic Recovery

As a legacy builder and job creator, the business events industry is a key contributor for both the knowledge and visitor economy, and plays a significant role in accelerating Malaysia’s economic recovery. From establishing trade relations, talent and knowledge exchange, attracting foreign investments and building industries that support the economy, to human capital development and poverty alleviation, business events are a powerful platform to help enhance a country’s global trade and intellectual engagement, as well as advance socioeconomic progress.

MOTAC has been very supportive of business event activities that can help the country’s economic recovery. Since its establishment by MOTAC in 2010, MyCEB has successfully supported 2,687 events which converted to RM17 billion in estimated economic impact from the year 2010 to 2022.

Based on studies that are supported by international experience, the business event visitor spends three times more than the average tourist and has a large multiplier effect, which about 40% of the BE visitors travel with their spouses, and 60% of them return as tourists later. Hence, the revival of the BE industry is key to helping Malaysia’s economy to get back on track.

Innovation and Digitalisation On BE Industry

Despite the severe impacts on business, the Covid-19 pandemic has given Malaysia a chance to focus on the upgrade and development of our products, services, opportunities and attractions which we believe will deliver extraordinary experiences for business travellers once international borders reopen. It is fortunate that we have seen new digital transformation in business events industry and the BE industry has undergone a paradigm shift to digital and hybrid events, meaning digital event strategists training will be essential for event professionals even in the endemic world.

Exclusive
Story
18 MACEOS : I D E A

Together, We Can Move Further

Under the National Budget 2022, the government has allocated a total value of RM1.6 billion through seven key initiatives including matching grants and wages subsidy programme to be implemented this year for the tourism rejuvenation efforts. There are various funds announced for the upkeep of tourism infrastructure as well as specifically for budget hotels are timely, and would contribute to the rebuilding of the tourism industry’s competitiveness. Although the Malaysian government has tried to offer various support and initiatives, these supports have limitations and MyCEB will need strong funding to effectively support the industry.

Furthermore, the MoU signed by MAH, MATTA, MACEOS and MAG signifies a strong commitment that is much needed from our industry players. The collaboration is seen as a timely move to facilitate and enhance Malaysia’s leisure and business tourism, in line with the government’s vision to increase tourist arrivals and receipts in our country. I am confident that these TSAM certification programmes will restore the travellers’ confidence in coming to Malaysia and I am sure that all of you will continue your good work in promoting Malaysia to the rest of the world.

BE’s Way Forward

In line with MOTAC’s Strategic Plan 2022-2026 and National Tourism Policy (NTP) 2020-2030, the launch of Malaysia Business Events Strategic Marketing Plan (SMP) 2021-2030 places significant emphasis on integrated approach towards business events and international sporting events industry, focusing on collaborations and partnerships. The successful implementation of the SMP targets to attract a cumulative total of 5.9 million delegates and generate RM42.12 billion in estimated economic impact between 2021 and 2030.

Meanwhile, MOTAC continues its effort on rehabilitating tourism businesses, stimulate travel demand and review travel restrictions for a swift recovery. The domestic tourism promotions must be strengthened while activities targeting overseas market are reignited.

On a positive note, we continue to have new leads coming in from our key international markets, showing Malaysia’s desirability as a business events destination remains positive. With the latest bids won by our fellow Malaysians, I hope we will continue to pave the way for organising world-class business events. Ultimately, I hope to see business events be a key driver to a strong knowledge economy which will positively impact our local industries and businesses.

In accelerating the recovery of BE industry, MyCEB launched three initiatives recently namely 3R programme, MySafe Business Events Planner and the MoU signing between MyCEB and Kraftangan Malaysia in MyCEB Association Day, themed “Dream Possible”. With various initiatives and safety measures, I believe this will also help to rebuild public confidence in our business events industry by positioning Malaysia as a safe and responsible business events destination within the region and beyond. Let’s work together to create more success stories in the BE future.

BUSINESS EVENTS MALAYSIA 19

A conversation with CEO of MyCEB

MyCEB serves as a central hub to assist meeting and event planners to bid and stage international business events in Malaysia and acts as a channel for national product development. With the full reopening of borders, MyCEB hopes for a strong rebound in the business events industry as the border reopening will open doors for industry revival to boost recovery.

Will international events in a different country still hold weight in the future? What international events have been confirmed for Malaysia in 2022 and beyond?

Amid a global pandemic with competitive landscape, business event professionals need competencies and resources to adapt, evolve, innovate and stay ahead of the game. This is where MyCEB plays its role as the central agency to assist association leaders and work closely with associations in hope to invite future international conferences, conventions and symposiums to Malaysia, turning our possible dreams to reality.

Despite experiencing a significant shift in the global business events landscape, MyCEB continues to work with Malaysian association leaders in bidding for future international events. This continuous strong partnership and collaboration between industry players in sharing expertise and ideas to reinvigorate the industry, enables all involved to rise above the challenges over the past few years.

As of May 2022, Malaysia managed to secure a total of 149 business events to be held from 2022 to 2030 in our country. These events will bring in about 212,386 delegates with an estimated economic impact of RM1.3 billion. Some of the notable events are World Congress of Nephrology 2022 (WCN’22), World Autism Congress 2022, Congress of the Asia Pacific Academy of Ophthalmology (APAO) 2023, Coloproctology & Stoma Care Conference 2025 and more.

Exclusive Interview
Let’s BE Greater, Together and Meet in Malaysia!
Dato’ Sri Abdul Khani bin Daud Chief Executive Officer Malaysia Convention & Exhibition Bureau (MyCEB)
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World Union of Wound Healing Society (WUWHS) Congress 2026

On 4th March 2022, Malaysia has been chosen as the host city and won the rights to host the WUWHS Congress 2026. The winning of this prestigious event will invite about 5,000 delegates to Kuala Lumpur with an estimated economic impact of RM108.7 million and estimated visitors expenditure of RM46.4 million to the Malaysian economy. MyCEB will ensure that the WUWHS 2026 will be successfully organised and delegates will have the most unique experience coupled with Malaysian hospitality.

and stakeholders

truly hopes that these prestigious

case studies

economic impact is what really matters.

20th Congress of Asia Pacific Federation of Coloproctology & 14th Asian Society of Stoma Rehabilitation Congress 2025

On January 2022, the Malaysian Society of Colorectal Surgeons (MSCRS) has won the bid to host the 20th Congress of Asia Pacific Federation of Coloproctology and 14th Asian Society of Stoma Rehabilitation Congress in March 2025 in Sabah. Assisted by MyCEB, the win by MSCRS further strengthens Malaysia’s position as a top business events hub in Asia, especially in the field of medical and health congresses. MyCEB truly hopes that the congress will be able to create a focal point that attracts all the major stakeholders, promote the advancement of medical science, and create a lasting legacy for the medical community.

UIA International ForumInternational Union of Architects 2024

On 19th May 2022, Malaysian Institute of Architects in collaboration with MyCEB presented Malaysia well in Madrid, and won the bid to host International Union of Architects 2024. Hosting a reputable event such as UIA significantly positions Malaysia as the powerhouse for the advancement of tech community and accelerate towards the future, as well as how countries build timeless heritage in a sustainable manner.

Themed ‘Diversecity – Humanity and Sustainable Growth’, the UIA International Forum is a three-day forum representing the collective interests of over one million architects worldwide. The forum is expected to bring together over 2,000 delegates with an estimated economic impact of RM43.4 million and up to RM18.5 million in visitor’s expenditure to the Malaysian economy.

” BUSINESS EVENTS MALAYSIA 21
MyCEB will continue to work closely with associations
to strive in securing more business events to Malaysia, and
congresses and forums will serve as convincing
to attract more organisers to choose Malaysia as their next preferred destination for business events in the future. I believe that the legacy left behind beyond the

Let’s talk more about MyCEB’s intention to boost domestic and international events. What are MyCEB’s plan for 2022 towards this focus?

During the downtime, we have been up-skilling, re-skilling, multi-skilling and currently going full force with the Meet in Malaysia campaign support that has been extended to the end of December 2022 as one of the key recovery strategies for business events in Malaysia. Consisting of “Let’s Meet Tomorrow”, “Let’s Meet Locally” and “Let’s Meet Now” programme, the Meet in Malaysia campaign offers support to local associations, local organisations and industry players to revive the business events activities targeting on domestic delegates. As a result, there are 67 programmes that has been approved between 2020 to 2021, and the equal spread of wealth by engaging non-central venues in the country has been encouraged.

At the same time, MyCEB launched a 10-year plan named Malaysia Business Events Strategic Marketing Plan (SMP) 2021 – 2030 that is anchored upon three strategic axes namely optimisation, foresight and competitiveness, which includes reinventing corporate hospitality programmes, form more global alliances and investing in the very needed digital transformation. Meanwhile, marketing the country does not stop, MyCEB is also actively participating in trade shows such as the ICCA Congress, IMEX, UFI Congress and IBTM World.

Recently, MyCEB launched the MySafe Business Events Planner, a join effort with Business Events Council Malaysia (BECM), reflecting our purpose to help communities network, collaborate, and innovate together. Being an information platform that is centralised, the MySafe Business Events Planner is a step-by-step format to assist and guide international delegates and event organisers through the safety measures as well as to rebuild public confidence in Malaysia’s meetings and events industry.

In addition, MyCEB is also proud to introduce the newest 3R initiative namely Reset, Restart and Responsible as a recovery for the BE industry. The overall outcome aimed to boost the potential of business events industry from every single party involved including international delegates, event organisers and industry stakeholders themselves.

Malaysia stays focus to revitalise the industry and MOTAC through MyCEB will ensure that we are heading towards reaching the maximum level of success. With the help of this initiative, industry partners will receive support to make a presence at international tradeshows like IMEX Frankfurt, IMEX America and IBTM World.

On top of all this luring support, the Bureau shall assist in reskilling and upskilling industry players to obtain professional qualification such as CMP, CEM, IAPCO or other international qualifications that are available for our industry. Hopefully, with this effort, our industry will be better recognised, locally and internationally.

Moving forward, what will MyCEB be engaging to improve the business events landscape?

MyCEB will continue to play a pivotal role in educating the public that business events are catalyst for socio-economic growth, which not only stretches beyond direct spending and job creation, but also amplifies the benefits beyond tourism. The legacy impact will help power Malaysia’s continued development as a knowledge and creative society.

With new initiatives that launched recently, Malaysia is ready to organise business activities in accordance with the SOPs that have been set while maintaining a high level of safety. Let’s move forward together confidently and welcome back international delegates.

Exclusive Interview 22 MACEOS : I D E A

BE Greater, Together

MyCEB emphasises on CSR initiative in business events, and continues to support and ensure all activities feature an element of community outreach, corporate social responsibility, sustainability and creating a long-lasting legacy impact to the nation. ”

UFI, the Global Association of the Exhibition Industry, created and launched inaugural Asia Pacific Week across 12 countries from 28th March to 1st April 2022 in place of the regular annual Asia Pacific conference. The UFI’s Asia Pacific Week reunited the BE industry and reconnected the UFI community through a series of member-led activities at the local level for informal face-to-face gatherings despite travel restrictions.

In Malaysia, UFI ambassador Noor Ahmad Bin Hamid and his MyCEB team organised a unique CSR programme named Jom Makan & Food Donation Drive, which was held in conjunction with the grand return of the 16th edition of Food and Hotel Malaysia (FHM) 2022 at the Kuala Lumpur Convention Centre (the Centre).

Over the years, FHM has been Malaysia’s premier tradeonly food and hospitality exhibition, which has played an important role in collectively progressing the food and hospitality industry in Malaysia, and enabling businesses to discover opportunities that left them to greater heights. The four-day FHM 2022 is able to play a crucial role in helping businesses bounce back from the effects of the Covid-19 pandemic, with about 200 participating brands and companies, along with 8,000 trade buyers.

*The 17th edition of Food and Hotel Malaysia (FHM) 2023 will be held from 19th to 22nd September 2023 at Kuala Lumpur Convention Centre (the Centre).

Noor Ahmad bin Hamid UFI Ambassador 2022 EIC Hall of Leaders Chief Operating Officer (COO) Malaysia Convention & Exhibition Bureau (MyCEB) Special Features: Mr Noor Ahmad bin Hamid, COO of MyCEB Jom Makan & Food Donation Drive offers a great opportunity for UFI Malaysia members and the business events community to gather and engage in a social environment, enjoy food tasting while contribute to a charity food donation drive for the Food Aid Foundation Malaysia. The overwhelming support by the exhibitors, organisers and partners of FHM demonstrates BE industry’s commitment to always give back and nurture the extended communities through the informal gathering, in addition to the joint effort in reviving the exhibition and trade industry.
MyCEB continues supporting BE industry with various interventions and initiatives.
BUSINESS EVENTS MALAYSIA 23
Malaysia celebrates UFI Asia Pacific Week 2022 with “Jom Makan & Food Donation Drive”

Balance and harmony are important in our life. I think men and women are created very differently for two different perspectives on the table, shaping an equal environment in the society.

You need to confidently believe in what you are doing and chase it. As long as you have the right attitude, and that ambitions drive and tenacity. It is important to remember that you need to surround yourself with people that lift you up and pick the role models that makes you want to be a stronger and better person.

MyCEB won the LinkedIn Takeover Challenge by Hybrid City Alliance!

In MyCEB, we focus on women empowerment and always support women’s rights socially, economically, culturally and politically. Appointed as MyCEB’s Board of Director in 2020, Ms Ung Yiu Lin is a mother of three and plays her role as a prominent fashion entrepreneur in Malaysia.

In celebration of International Women’s Day 2022, MyCEB is fortunate to have an inspiring conversation with caring and talented Ms Ung Yiu Lin to share her journey and the importance of women’s contribution towards the success of business events thru this Hybrid City Alliance initiative. On top of destination promotion, the sharing of life experiences and achievements from various aspects will inspire and encourage people to be a better version of themselves.

Malaysia Convention & Exhibition Bureau (MyCEB) representing Malaysia won the LinkedIn Takeover Challenge organised by Hybrid City Alliance!

Full conversation available: https://lnkd.in/gE87_S7F

#BreakTheBias
#IWD2022
Ung Yiu Lin Board of Director Malaysia Convention & Exhibition Bureau (MyCEB) Founder & Designer ShoesShoesShoes and KLutched MyCEB celebrates International Women’s Day 2022 with #BreakTheBias
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Special Features: Ms Ung Yiu Lin, Board of Director of MyCEB

World Congress of Nephrology (WCN) 2022

• 24th-27th February 2022

• Kuala Lumpur Convention Centre

Being the first international hybrid event of 2022, WCN 2022 concluded with a great response in the number of international delegates attending physically and virtually because of its impressive lineup of plenary speakers that put forth a series of compact and impactful topics. More than 3,000 delegates are attending the event online with more than 900 Malaysians attending the event physically, making it one of the highest turnouts for medical congresses since the pandemic.

International Cafe & Beverage Show (ICBS) 2022

• 19th-21st May 2022

• Kuala Lumpur Convention Centre

* 2023 Schedule: 25th-27th May 2023; Kuala Lumpur Convention Centre

With a focus on specialty coffee, cafe lifestyle, F&B related services and equipment, ICBS offers an international standard exhibition for over 5,000 visitors in a rapidly developing sector of the lifestyle economy. The show is a much-needed commercial platform supporting suppliers to the cafe industry in getting their businesses back on track, as well as a marketplace for cafe owners, restaurant managers and other sections of the F&B community to network and source high quality products. In addition, the Malaysia National Coffee Championships (MNCC) provides a platform for young professionals to showcase their talent, skill and creativity in the specialty coffee industry. Here, visitors able to try some creative and innovative coffee roasts produced by homegrown Malaysian business.

5th Malaysia International Dental Show (MIDS)

• 20th-22nd May 2022

• Sunway Pyramid Convention Centre

* 2023 Schedule: 23rd-25th May 2023; Sunway Pyramid Convention Centre

Organised by MAHSA University and the Malaysia Dental Industry Association (MDIA), MIDS 2022 returned with Themed ‘Dentistry advancement and Technologies’ after two years. The show features a combination of trade exhibition of latest dental technologies and innovative products, conferences, workshops and business networking for over 2,000 visitors to improve their knowledge and understanding of modern dentistry.

Asia Turbo Machinery & Pump Symposium (ATPS)

• 24th-26th May 2022

• Kuala Lumpur Convention Centre

Organised by the Texas A&M Engineering Experiment Station (TEES), the fourth-biennial ATPS offers a world-class educational forum in combination with an international exhibition for over 800 delegates, providing a great platform for exchange of ideas, knowledge sharing, networking and innovation in turbo machinery and pump-related industries. The ATPS runs alongside Control World Expo (ASEAN’s only dedicated event on industrial quality assurance) and TRANS4M Malaysia (Malaysia’s first large-scale Industry 4.0 event), providing a powerful one-stop platform for manufacturers and suppliers to envision the future of manufacturing and processing industries.

BUSINESS EVENTS MALAYSIA 25
Special Features - Business Events Supported by
MyCEB

33rd International Invention, Innovation & Technology, Exhibition (ITEX2022)

• 26th-27th May 2022

• Kuala Lumpur Convention Centre

* 2023 Schedule: 11th-12th May 2023; Kuala Lumpur Convention Centre

ITEX 2022 and its concurrent exhibitions, World Young Inventors Exhibition (WYIE), Asia Young Inventors Exhibition (AYIE) and Malaysia Young Inventors Exhibition (MYIE), were held as a hybrid exhibition with a series of talks, and its virtual edition, ITEX Online that lived until 30 June 2022. Since 1989, ITEX has set the centre stage to gather the best of ideas and inventions from Malaysia and around the world, offering amazing chance to source commercialisation-ready inventions for new business opportunities and joint venture collaborations.

12th Malaysia Gifts Fair (MGF) 2022

• 22nd-24th June 2022

• Kuala Lumpur Convention Centre

Strongly supported by MyCEB, the MGF 2022 is back in hybrid format after the prolonged pandemic for over two years. The MGF is ASEAN’s largest gifts and premium fair with over 200 booths, offering both local and global gifts and premium industry players a platform for exchange of ideas, sharing of knowledge and networking opportunities. The international exhibitors will show participation through MGF online, an online platform for all Malaysian Gifts & Premium Association (MGPA) members and industry players to market and promote their products. In addition, the MGF’s Promotional Product Design Award (PPD) also offers talented individuals an opportunity to showcase their success and talents.

International Federation of Medical Students’ Associations (IFMSA) Asia Pacific Regional Meeting

• 29th June-3rd July 2022

• Dorsett Grand Subang

Supported by MyCEB, the annual IFMSA’s annual medical student conference gathered about 200 delegates from 20 countries across the Asia Pacific Region to engage in dynamic discussions around various health topics, learn from outstanding leaders and participate in cultural and knowledge exchange.

21st International Architecture, Interior Design & Building Exhibition (ARCHIDEX) 2022

• 29th June-2nd July 2022

• Kuala Lumpur Convention Centre

* 2023 Schedule: 26th-29th July 2023; Kuala Lumpur Convention Centre

Jointly organised by the Malaysian Institute of Architects (PAM) and C.I.S Network Sdn Bhd, ARCHIDEX is a multidimensional business platform and marketplace for every member of the architecture, interior design and building community to connect, collaborate and create new business ventures and bridges, as well as to advance the economy and society further. Themed ‘Building Beyond Tomorrow’, ARCHIDEX 2022 featured 400 exhibitors with over 1,000 brands and 4,000 products, and 100 local and international speakers, offering visitors and delegates a hybrid sourcing experience for the latest ideas and innovations of the industry.

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Malaysian International Furniture Fair (MIFF) 2022

• 6th-7th July 2022

• Malaysia International Trade and Exhibition Centre (MITEC) and World Trade Centre Kuala Lumpur (WTCKL)

* 2023 Schedule: 1st-4th March 2023; MITEC & WTCKL

After two long dormant years, MIFF 2022 concluded with a major success with over 200 furniture exhibitors from 11 different countries as part of the largest furniture fair in Southeast Asia. Packed with diverse inspiration, relevant networking opportunities and unique experiences, MIFF offers visitors a completely new perspective on the industry, together with its MIFF Furniverse, an online exhibition that connects global furniture markets with real-time trade opportunities.

Malaysian International Food & Beverage Trade Fair (MIFB) 2022

• 6th-8th July 2022

• Kuala Lumpur Convention Centre

* 2023 Schedule: 12th-14th July 2023; Kuala Lumpur Convention Centre

Organised by Constellar Exhibitions Malaysia Sdn Bhd, MIFB 2022 returned in its physical form after 2 years with more than 200 exhibitors from 15 countries and regions, which hosted over 10,000 international trade visitors. With the theme ‘Future of Food Business’, the trade show offers an opportunity to revitalise your business through an exclusive business-to-business platform with powerpacked F&B services and solution providers. The fair also featured an MoU signing ceremony, along with the launch of a RM50 million Neo-Consumer Fund to be invested in environmental, social and governance (ESG)-focused initiatives.

5th Malaysia International Retail and Franchise Exhibition (MIRF) 2022

• 14th-16th July 2022

• Kuala Lumpur Convention Centre

* 2023 Schedule: 6th-8th July 2023; Kuala Lumpur Convention Centre

Organised by Malaysia Retail Chain Association (MRCA), MIRF is a platform for new businesses and franchise opportunities, aiming to establish Malaysia as the franchise hub for ASEAN. The Largest Malaysia Franchise Exhibition with themed ‘REBOOT: Retail & Franchise’, MIRF 2022 was held successfully with more than 200 local and overseas participating brands.

World Women Economic & Business Summit 2022

• 14th-15th

July 2022

• Intercontinental Hotel Kuala Lumpur

Organised by KSI Strategic Institute for Asia Pacific (KSI) and supported by MyCEB, the Association of Bumiputera Women in Business and Profession, National Council of Women’s Organisations (NCWO) and the Women Institute of Management (WIM), the World Women Economic & Business Summit featured interactive panel sessions, roundtables, and workshops, bringing together women leaders, entrepreneurs, educationists, technologists and opinion leaders to discuss the changing role of women in economic development and in the world of business. The forum also provides deep insights on data trends, strategies and future prospects for women in the global economy and world tourism.

BUSINESS EVENTS MALAYSIA 27

Malaysia International Agricommodity Expo & Summit (MIACES) 2022

• 26th-28th July 2022

• Malaysia International Trade and Exhibition Centre (MITEC)

MIACES 2022 is a platform to uplift Malaysian agricommodity sector, offering a progressive step to connect industry players to innovative solutions while contributing towards Sustainable Development Goal (SDG) especially when the world is facing climate change.

The 3-day event comprises the conference, exhibition, roundtable discussions, B2B meetings and awards night, bringing all the industry players, producers, investors and other stakeholders together to showcase their products, latest equipment and technology under one roof. The event welcomed more than 6,000 visitors with an estimated economic impact of RM50.4 million to the country.

24th National Chinese Life Insurance Congress (NCLIC) 2022

• 21st-23rd July 2022

• Sunway Pyramid Convention Centre

Organised by IMM Management Sdn Bhd and supported by MyCEB, the NCLIC 2022 welcomed more than 3000 delegates with an estimated economic impact of RM28.88 million to the country. Themed ‘Embracing Changes, Leading by Professionalism’, the conference aims to build networks, knowledge sharing as well as to advance professionalism in the insurance industry.

Asia Pacific Glaucoma Congress (APGC) 2022

• 4th-7th August 2022

• Kuala Lumpur Convention Centre

APGC 2022 brings together ophthalmologists, academics and industry partners to share the latest in glaucoma research and breakthroughs across the Asia Pacific region. The hybrid congress offers a platform for delegates to collaborate, share experiences, knowledge and research results about the world’s best practices and recent innovations to help overcome challenges in clinical medicine and surgery. The event welcomed about 900 visitors with an estimated economic impact of RM10.6 million to the country.

Malaysian Society of Anaesthesiologists & College of Anaesthesiologist Annual Scientific Congress (MSA ASC) 2022

• 4th-7th August 2022

• Shangri-La Hotel, Kuala Lumpur

Themed ‘Forging Onwards towards a Collaborative Unified Success’, MyAnaesthesia 2022 is a hybrid conference aimed at encouraging international and regional anaesthesiologist’s networking, by providing participants with the most up-to-date information on anaesthesiologists’ management and to encourage more doctors to choose a career in anaesthesia. The event welcomed about 1,000 visitors with an estimated economic impact of RM15.8 million to the country.

Special Features - Business Events Supported by MyCEB
28 MACEOS : I D E A

2022 IFMA Muaythai Youth World Championships

• 9th-21st

• Sunway

August 2022

Pyramid Convention Centre

The IFMA championship welcomed more than 3,500 athletes from 110 countries, offering a great opportunity for the young athletes to inspire and learn through values ingrained in Muaythai such as Honour, Tradition, Respect, Excellence and Fair Play. The success of hosting international sporting events will further promote Malaysia as global sports hub, as well as support and value both cultural and educational exchange included cultural interaction, sports and social gatherings, stakeholder training and learning workshops.

Integrated Printing, Papers & Packaging Machinery Exhibition (IPMEX) Malaysia 2022

• 4th-7th August 2022

• Malaysia International Trade and Exhibition Centre (MITEC)

Supported by MyCEB, IPMEX Malaysia 2022 showcases the print technology, advertising and digital printing that offers in depth and latest developments of product and services to various industries.

The tradeshow offers a platform for the advertising and printing trade leaders from all over the world come together to explore endless opportunities and offerings, which is expected to generate an economic impact of RM75 million with RM32 million in visitor’s expenditure to the Malaysian economy.

*The Print Technology 2023 will be held on 9th to 12th August 2023 at MITEC.

Penang Signature Gold and Jewellery Fair 2022

19th-21st August 2022

Setia SPICE Convention Centre

* 2023 Schedule: 18th-20th August 2023; Setia SPICE Convention Centre

Organised by Elite Expo Sdn Bhd, the Penang Signature Gold Fair is the only gold exhibition within Southeast Asia, showcasing the latest gold and jewellery products and services from renowned local and international gold manufacturers and wholesalers. This significant exhibition places a strategic gold trading platform that serves all gold traders around the globe together in expanding the gold and jewellery market worldwide.

International Beauty Expo (IBE) 2022

• 11th-14th August 2022

• Kuala Lumpur Convention Centre

* 2023 Schedule: 6th-9th May 2023; Kuala Lumpur Convention Centre

IBE 2022 is the leading one-stop beauty sourcing platform for the international and local beauty industry players to explore potential business opportunities and foster solid networks, with over 2,000 exhibitors’ products ranging from beauty, hair, cosmetics, nail, spa, wellness, health & nutrition, and weight management. The event welcomed over 10,000 local and international visitors with an estimated economic impact of more than RM34.3 million to the country.

BUSINESS EVENTS MALAYSIA 29

7th Meet in Malaysia @ Malaysia Business Events Week

(MIM@MBEW) 2022

• 29th August–1st September 2022

• World Trade Centre Kuala Lumpur (WTCKL)

* 2023 Schedule: 21th-25th August 2023

Themed ‘Reshaping Business Events’, MIM @ MBEW 2022 features top speakers from around the world through a series of workshops on sustainability and business events strategy, B2B exhibition named BE-XChange, and various CSR activities to be involved with that engages all levels and segments of the industry. The MBEW 2022 brings the Malaysia’s business events industry stronger through domestic and international collaborations as the key strategic direction for future business events industry.

18th Malaysia International Halal Showcase (MIHAS)

• 7th–10th September 2022

• Malaysia International Trade and Exhibition Centre (MITEC)

Themed ‘Diversifying Halal Possibilities’, MIHAS 2022 is a robust marketplace for both international and local players to seize opportunities beyond Halal that include food and beverages, services and enablers, cosmetics and personal care, modest fashion, food technology, pharmaceuticals, media and recreation, e-commerce, Islamic finance, Muslim-friendly travel, franchise, education and Islamic arts and crafts. Organised by the Malaysia External Trade Development Corporation (MATRADE) and supported by MyCEB, the Halal industry’s number one business platform was held in hybrid format, 4-day physical trade exhibition in MITEC concurrently with the MIHAS virtual platform.

OGA x MOGSEC 2022

• 13th–15th September 2022

• Kuala Lumpur Convention Centre

Organised by Informa Markets Malaysia and supported by MyCEB, OGA x MOGSEC 2022 merged together as one tradeshow, offering an ideal ground for oil & gas stakeholders to meet key decision makers from national and international oil companies to attain insights on the trends, technology and solutions of the industry. The merged tradeshow welcomed over 500 participating companies from over 25 countries, 8 international country pavilions and 20,000 trade and professional attendees.

11th Edition of the Palm Oil Technology & Innovation Expo (PALMEX) Malaysia

2022

• 20th–21st September 2022

• Kuala Lumpur Convention Centre

* 2024 Schedule: 12th-13th June 2024; Kuala Lumpur Convention Centre

Ranked as the 2nd largest palm oil producer in the world, the PALMEX 2022 and the 3rd Edition of World Palm Conference was supported by Malaysian Palm Oil Community with more than 50 international and domestic renowned speakers to discuss and promote sustainable palm oil development. Organised by NRG Exhibitions, this expo brings together an international congregation of both upstream and downstream palm oil companies to showcase the latest developments in the palm oil industry, which welcomed more than 3,500 visitors with an estimated economic impact of more than 12 million to the country.

Features
Business
30 MACEOS : I D E A
Special
-
Events Supported by MyCEB

8th ASEAN Traditional Textiles Symposium 2022

• 25th-30th

September 2022

• Putrajaya Marriot Hotel

Themed ‘Celebrating Textiles: A Journey’, the symposium brings together over 300 textile artists, artisans, researchers and weavers from across Malaysia, ASEAN and other regions to discuss and share insights in support of the preservation and sustainability of traditional textile weaving. Organised every two years, the symposium also features a textile exhibition including the personal weaving collection of Her Majesty as well as demonstrations of craft making such as Tenun Diraja Pahang, songket, Sabah siambitan, Sarawak pua kumbu, mengkuang weaving, wood carvings as well as the sale of various crafts, which is a great platform to preserve, promote and celebrate cultural heritage.

World Association on Lesson Studies Conference (WALS) 2022

• 20th-22nd September 2022

• Universiti Kebangsaan Malaysia (UKM)

Organised by the Faculty of Education UKM, the 3 days conference promotes and strengthen educational collaboration and improve the quality of teaching and learning. WALS 2022 serves as a platform to share and explore the development of issues related to teaching and learning through Lesson Studies or brings together researchers, education leaders and teachers from different parts of the world to share knowledge and expertise on Lesson Studies.

Smart Nation Expo 2022

• 27th-29th September 2022

• Malaysia International Trade and Exhibition Centre (MITEC)

* 2023 Schedule: 19th-21st September 2023; MITEC

Themed ‘Accelerating Digital Transformation’, Smart Nation Expo 2022 serves as a platform to showcase SMART Cities initiatives and its vision of the future, with 31 technical symposiums and more than 500 exhibitors and brands from 23 countries, offering technological innovations in the areas of Smart Agriculture, Smart Education, Smart Healthcare, Smart Manufacturing and more. Organised by AMB Tarsus Exhibitions and supported by MyCEB, this expo is expected to welcome more than 4,000 visitors with an estimated economic impact of RM49 million to the country.

42nd SICOT Orthopaedic World Congress

• 28th-30th

September 2022

Kuala Lumpur Convention Centre

The 3-day SICOT congress welcomed more than 2,500 delegates to Kuala Lumpur, including international delegates from more than 50 countries, which gathered top orthopaedic professionals and surgeons from around the world. In the Congress Highlights Programme, participants have an exceptional opportunity to learn from world renowned experts, strengthen their skills with the Instructional Course Lectures, discover new and innovative evidence-based treatments for patients and engage with industry at the highest levels.

BUSINESS EVENTS MALAYSIA 31

The Learning Continues:

Taylor’s School of Hospitality, Tourism and Events champions

E-Learning through unprecedented times

With its rank in the Top 20 in the world position for QS World University Rankings by Subject 2022 in Hospitality and Leisure Management subject, Taylor’s School of Hospitality, Tourism and Events (SHTE) understands that it is becoming increasingly important for the institution to reconsider conventional approach to its model, and pivot strategies that can deliver sustainable outcomes to ensure that education disruptions are minimised.

The past 2 years saw COVID-19 upending economies, healthcare and other industries including education. Despite this, the education landscape continues to transform as the world becomes more globalised due to the rapid digitalisation efforts across multiple sectors. Considering the need for globalisation in education, there needs to be a new game plan for governments and industry players to mitigate future risks of another global crisis.

For SHTE, the integration of technology and industry partnerships into its curriculum is one that also aligns with the changes in the sector. Even prior to COVID-19, the hospitality, tourism and events industry were experiencing unprecedented changes at the expense of rapid digitalisation.

In order to adapt to the disruptions created by the pandemic back in 2020, SHTE had to change their practices and it opened more opportunities for virtual and hybrid classes. SHTE acted upon this change and connected with more industry partners to enhance the learning experience of students through virtual speaker series, talks, forums and co-teaching of classes.

The following are some of the virtual events hosted by SHTE and supported by MYCEB and MACEOS as well as members of MACEOS.

Events Webinar Series 1.0 and 2.0 in 2020 focused on panel discussions of the impact of COVID-19 and recovery plan for the business events industry. Both of these sessions were very timely and panelist shared insightful discussions of the status of the industry due to the pandemic. In addition, the panel discussion for HEX Talk Hospitality Series shared insights on how the hospitality and business events industry have prepared themselves to revitalise the brisk in business.

Besides panel discussions, the Bachelor of International Events Management (Honours) programme has incorporated industry expert talks since 2020 as part of the co-teaching initiative to enhance the industry-student relationship and creating an industry taught learning environment for students.

I.D.E.A: EDUCATION
3rd
1st
32 MACEOS : I D E A
4th July 2020 Events Webinar on the Impact of COVID-19 on the Event Sector
7th
July 2020 Events Webinar on the Recovery Plan for Business Events May 2021 Expert Talk on Programme Planning for Conferences
June 2021 Expert Talk on Event Coordination and Thematization

In addition to virtual events, SHTE appointed esteemed event industry players as our Adjunct Professors and Industry Advisory Panel (IAP). These appointments contribute feedbacks to the event management curriculum for continuous improvement of the programme as well as co-teaching and academic activities. As such, the sharing of their expertise with our students and academics brings tremendous value to enhance their industry knowledge.

• Dato’ Sri Dr. Irmohizam Bin Ibrahim, Adjunct Professor – Executive Director, World Trade Centre Kuala Lumpur

• Dato’ Sri Abdul Khani Daud, Adjunct Professor and IAP – CEO, MyCEB

• Dato’ Vincent Lim, Adjunct Professor – President and Founder, C.I.S Network Sdn Bhd; President, AFECA

• Dr. Robert James Harris, Adjunct Professor – Principal, Event Training Australia

• Mr. Francis Teo, IAP – Head, Convention Centres, Setia City Convention Centres; President, MACEOS

• Mr. Kenneth Fong, Adjunct Associate Professor and IAP – Sales Director, Messe Worldwide Sdn Bhd; Honorary Secretary, MACEOS

• Ms. Dee Dee Quah, Adjunct Senior Lecturer and IAP – Founder and Director, Medical Conference Partners; VP-Conference, MACEOS

• Mr. Yusno Yunos, Adjunct Senior Lecturer – CEO, Evenesis

• Mr. Rizal Kamal, Adjunct Senior Lecturer – Founder & Director, LOL Asia; President, Arts, Live Festival and Event Association (ALIFE)

• Mr. Eric Ho, IAP – Executive Director, Pico International (M) Sdn Bhd; VP-Industry Partners, MACEOS

• Mr. Lee Mark, IAP – Chief Operating Officer, The Hot Shoe Show Company Sdn Bhd; VP-Event Management, MACEOS

The pandemic has indeed opened many doors for industry and education institution collaboration.
forward,
parties
work together and explore various aspects of collaboration to support the future of the events industry. For more information about Taylor’s University and the School of Hospitality, Tourism and Events Management, please visit https://university.taylors.edu.my. Endless opportunities in collaboration between Business Events industry players and education institution to boost the future of the events industry. 2nd June 2021 Expert Talk on Event Risk Management 26th June 2021 Expert Panel Discussion on Event Technology and Trends 11th April 2022 Secrets to Managing Stakeholders in the Exhibition Industry 18th April 2022 Secrets to Venue Selection for Conferences and Conventions 29th June 2022 HEX Talk Event Series 14th June 2022 Music Licensing in Malaysia BUSINESS EVENTS MALAYSIA 33
Moving
both
should

MACEOS Business Events (BE) Academy Growing Business Events with Advanced BE Knowledge and Professional Skills

The business events industry in Malaysia is growing rapidly, and the need for qualified and certified industry professionals is increasing. In line with the direction, MACEOS launched a brand-new online learning platform named BE Academy, which designed to educate and groom BE industry players to be ever ready and up to speed with the latest in the business events industry.

Established congresses, events or conferences require a bidding process ahead of the event and those involved need to understand the ropes on how to bid for it. The BE Academy offers an affordable and comprehensive curriculum that covers everything from event bidding, budgeting, planning, venue selection to marketing and post-event evaluation at your own pace.

• Online Training Course

• Introduction to Business Events Bidding

• Strategy in Business Events Bidding

• Success Bidding Stories

Whether you are planning a small workshop or a large conference, the BE Academy provides the insights and guidances to make your event a success. Let’s start planning your next big event through BE Academy.

For more informations/enquiries: Tel: +6012-644 6106

Email: education@maceos.org.my

Website: beacademy.maceos.org.my

Education is the most powerful weapon which you can use to raise your events career to the next level. Enjoy an insightful journey to be a Certified Meeting Professional (CMP), Certified in Exhibition Management (CEM) or any other international qualifications available for business events industry with BE Academy!

Under the Responsible component of 3R (Reset, Restart & Responsible) Initiative by MOTAC and Ministry of Finance Malaysia (MoF), MACEOS will work with MyCEB especially to develop more CMP, CEM and raise the standards of our industry as a recovery for the BE industry.

In October 2022, MyCEB collaborated with MACEOS to train 50 participants for the first Certified in Exhibition Management® (CEM) Training Programme in Kuala Lumpur. The 9-days training programme was conducted by the International Association of Exhibitions and Events® (IAEE), giving all participants a great opportunity to learn and grow professionally with valuable exhibition management knowledge and skills.

I.D.E.A: EDUCATION
34 MACEOS : I D E A

Congress Certification Programme (CCP)

The Congress Certification Programme (CCP) is a training course designated to help business events industry partners to understand the application for bidding process, planning, organise and execute the convention. The programme covers topics such as risk management, financial management, bidding process, sponsorship and subvention, meeting and event design such as technology and marketing plan.

CCP Collaboration with Sabah Tourism Board

Under the ‘Sabah Maju Jaya (SMJ)’ initiative, Sabah Tourism Board (STB) aims to train 250 certified people by 2025. In order to support the development of human capital and growth of the Business Events (BE) industry, STB collaborated with MACEOS to roll-out the CCP 1.0 and CCP 2.0 Advance Masterclass to the industry players in Sabah.

(i) CCP 1.0

The CCP 1.0 training programme was successfully held virtually for its first batch on 22nd to 25th February 2021 and second batch on 7th to 10th December 2021, and attended by over 40 participants from event and exhibition companies or organisers, destination management companies and related travel industry players. It carried 16.25 Continuing Education (CE) credits from Events Industry Council (EIC).

(ii) CCP 2.0 Advance Masterclass

The CCP 2.0 programme aims to upgrade certified PCOs in Sabah and to support them with the necessary knowledge, tools and requirements needed from bidding to pitching, budget preparation, digital marketing application, event technology and digital event strategies. It was conducted virtually every Tuesday and Thursday from 16th November until 9th December 2021, and attended by 20 participants. It carried 22 Continuing Education (CE) credits from Events Industry Council (EIC).

The CCP 2.0 programme was once again held physically from 28th June to 1st July 2022 at Hilton Kota Kinabalu. A total of 22 participants were certified as events specialists, bringing the total number of certified persons to 91.

CCP Collaboration with BESarawak

The advancement of the Congress Certification Programme (CCP) - CCP Plus (CCP+) took place in Kuching from 23rd to 26th August 2022. There were 27 industry partners enrolled for the CCP+ Programme that equipped them with the basic knowledge of congress management such as best practices, methodologies and processes to organise and run a better meeting activity.

MACEOS’s experienced trainers are dedicated to make every session interactive and engaging. The workshop carried 26 Continuing Education (CE) credits, which is also suitable for those on their way towards a Certified Meeting Professional (CMP) qualification.

BUSINESS EVENTS MALAYSIA 35

Collaboration with Institution

MACEOS also committed on the continuous development of youths in Business Events, through collaboration with universities in nurturing and empowering youth talents via various educational workshops, business events sites visitation, mentorship and internship Programme and more.

On 7th October 2022, MACEOS collaborated with Invest Selangor for hosting a total of 24 students from Sunway University at the Selangor International Business Summit (SIBS) 2022. The study visitation featured an event briefing by Invest Selangor, and followed by a tour of Kuala Lumpur Convention Centre’s facilities.

MACEOS also conducted a 2-day workshop at School of Hospitality & Service Management, Sunway University, The workshop was led by industry experts with plenty of experience working all over Malaysia’s business events, offering students a better understanding on the principles of successful exhibition logistics and financial management.

The institutions provide the manpower for the business events industry and for all the activities carried out. Hence, all education and business events stakeholders should work together to highlight to the general public what the business events industry is all about, and share the relevant opportunities that await students.

Empowering Leaders into Industry for Tourism & Events (ELITE) Programme

On 20th July 2022, MACEOS and the School of Hospitality, Tourism and Events of Taylor’s University had an adoption ceremony of the ELITE Programme at Wisma Pico. The ELITE programme creates an ideal journey from university to future careers for event management students, producing graduates who are not only academically excellent but also have future ready practical skills and real-world experience.

The programme also provides the perfect platform for the event management companies to discover the right talent and enhance educational opportunities for students to gather and spark their interests in the BE industry. Through the industry partnership, the industry mentors will provide guidance and support to the interns throughout their attachment, while the university will continue to monitor the students’ progress and development.

The 2nd series of ELITE programme with MACEOS supporting ELITE industry partners are: 1. Anderes Fourdy Sdn Bhd

C.I.S Network Sdn Bhd

Conference Partners Sdn Bhd

Evenesis (Y Us Sdn Bhd)

Informa Markets Malaysia Sdn Bhd 6. Malaysia International Trade & Exhibition Centre (MITEC) 7. Messe Worldwide Sdn Bhd 8. Pico International (M) Sdn Bhd 9. Setia City Convention Centre (SCCC) 10. Talentbank (Careertour Integrated (M) Sdn Bhd) 11. The Hot Shoe Show & Co. Sdn Bhd 12. Virtualtech Frontier Sdn Bhd

X Two Media Sdn Bhd

2.
3.
4.
5.
13.
I.D.E.A: EDUCATION 36 MACEOS : I D E A

Talent@MACEOS Online Recruitment Platform

Embark Your Career In The Business Events (BE) Industry

Talent@MACEOS, a customised recruitment platform specifically focused on the Business Events (BE) industry, trying to solve the BE workforce shortage and making it easier than ever for organisations to find the perfect candidate. MACEOS, in collaboration with Talentbank, strives to build industry capacity across the graduates and the skilled talents by creating more job opportunities within the BE industry, and ensuring the BE workforce in Malaysia continues to be strong and resilient.

During the pandemic, many BE industry practitioners had switched carrers to other sectors and fresh graduates remained jobless, posing a potential talent shortage in the future. According to the key findings of Business Events Employment Survey: Hiring Intention by MACEOS in November 2021, about 67% of BE employers encounter the major challenge in hiring qualified candidates with the right skills, and about 7% responded additional investment needed to offer training and skills development.

As the pandemic entered a resolving stage, the demand for talent in the BE industry is increasing and positions for intern students and executive level are the most demanding job placement to fill up. In addition, Employers have begun recruiting graduates from a diverse set of discplines to encourage innovation in their companies. The human traits of critical thinking, communication and creativity will always be timeless qualities.

3 Reasons to engage with Talent@MACEOS:

• Easy way to post unlimited job vacancies without any charges, where your organisation will receive applications from students at public and private universities all over Malaysia;

• Automatically participate in the major campus virtual career fairs without any additional work or expenses; and

• Get to access our dashboard, where you can measure campus employer branding and graduate recruitment metrics.

As at 20th May 2022, MACEOS collected 43 employers with 154 jobs available. MACEOS is delighted to invite business events’ employers to to create an employer’s profile and post your available vacancies @ talent.maceos.org.my.

I.D.E.A: DEVELOPMENT BUSINESS EVENTS MALAYSIA 37
Talent@MACEOS

Convention & Exhibition Centres

Support Malaysia’s COVID-19 Immunisation Programme as Mega Vaccination Centres (PPVs)

Without Business Events, event venues are empty at all purpose-built exhibition and convention centres. But these venues can turned into mega PPV centres with their capacity and existing facilities, and operate under strict Standard Operating Procedures (SOPs) imposed by the government.

Convention and exhibition centres are valuable social and economic infrastructure assets, boosting Malaysia’s competitiveness and its profile globally. In depth, venues are integral to a city’s growth and development, as an infrastructure asset to a city, a key economic driver to its trade, commerce, academia and social prosperity, ultimately leading to a country’s collective progress.

More than just event spaces, venues provide essential platform for conversations, trade activities and business engagements. Business Events (BE) such as exhibitions, conferences and meetings attracting world leaders and decision makers for intellectual and financial capital investments, which are effective channels used by the private and public sectors to promote local innovation expertise to the global audience and offer professional development opportunities for Malaysians.

By placing the same level of confidence in the business events industry again, Government recognising the offer to use convention centres as vaccination centres in a phased approach, in an effort to stimulate local businesses and country’s economy. In the new normal era, business events players have demonstrated a safe and controlled manner to conduct business events in compliance to strict standard operating procedures (SOPs).

With the opportunity to be involved in the National COVID-19 Immunisation Programme (PICK), Malaysia’s convention centres able to demonstrate its strength as purpose-built convention centres that are designed to facilitate large crowd flow seamlessly and to regulate movement from one point to another, keeping in consideration those with limited physical abilities while accommodating a variety of needs simultaneously. Most of the senior citizens scheduled for vaccination are experiencing the respective venue for the first time in their life, and comforted by the ease of navigation and movement within the venue.

Despite the hardship of last two years, the venue operators continue to invest in venue, affirming its commitment to the safe return of face-to-face events, as well as moving towards sustainability. Let’s have a glimpse on some of the Malaysia’s mega convention centres that offer venue spaces as vaccination centres to support the government in the immunisation programme, and what are the venues readiness in post-pandemic era.

I.D.E.A: DEVELOPMENT 38 MACEOS : I D E A

Setia City Convention Centre (SCCC)

The PPV Setia City Convention Centre has administered over 500,000 doses of Covid-19 vaccines throughout its operations from 7th June to 22nd August 2021. There are about 1,150 public servants, volunteers and medical personnel well positioned, in order to ensure a smooth flow of vaccination operations and enhance the comfort of the vaccine recipients. The centre has also displayed guides on special passages for people with disabilities and special needs and they would be escorted by volunteers from the designated drop-off area.

S P Setia Venues

Setia SPICE Convention Centre (Setia SPICE)

Operated since 7th June until 31st October 2021, the mega PPV Setia SPICE Arena has administered over 400,000 doses of vaccines (AstraZeneca and Pfizer) to over 200,000 people in 147 days. All visitors are advised to follow the SOPs for safety and secure environment, and all vaccination process went smooth with proper crowd control and the assistance of volunteers.

Being purpose-built facilities, both the Convention Centres namely SCCC and Setia SPICE by S P Setia obtained Safe Business Events (SafeBE) Certification that accessed by Bureau Veritas Certification together with MACEOS Malaysia and ISO 22000 : 2018 Food Safety Management Systems Certification that validates their ability to control food safety hazards in order to ensure that all items served are safe at the time of consumption. With that, both Centres are confident that every aspect is covered in ensuring a safe and secure environment for the guests.

The ISO 22000:2018 upgrading certification marks another milestone and positions both venues in the forefront of operating in a responsible manner. This certification is a testament that both the Convention Centres are equipped with the ability to consistently meet the increasing expectations and changing needs of its clients over the long term in the international event scene.

In August 2022, Setia SPICE Convention Centre was awarded as Best Sustainable Convention Venue at the M&C Asia Stella Awards 2022 for its outstanding efforts in inclusive and extensive sustainable goals, initiatives and programmes that have invested over all these years. The convention centre is the world’s first hybrid solar-powered convention centre with the largest solar farm in Penang.

A total of six S P Setia vaccination centres (PPVs) of which four are mega PPVs across the nation to be part of the National Covid-19 Immunisation Programme (NCIP) in its effort to help the government to ramp up vaccination for the people and achieve herd community.
BUSINESS EVENTS MALAYSIA 39

Malaysia International Trade & Exhibition Centre (MITEC)

The PPV centre at the MITEC operated on a mega scale by increasing its daily capacity to up to 8,000 vaccine recipients starting 7th June 2021. In maintaining the high levels of hygiene and strict SOPs for social distancing and crowd control especially with the presence of high-risk category of senior citizens, MITEC ensures the safety guidelines are in place and will be communicated throughout the process.

For elderly and disabled, MITEC provides amenities such as buggy pick-ups at the carpark, wheelchairs and special lanes. All vaccine recipients expressed their satisfaction with the smooth vaccination process and excellent services, as every step of the process was well managed in comfortable environment, with recipients clearly guided by the many useful signboards and helpful volunteers on site.

On 23rd October 2022, MITEC was crowned as Malaysia’s Best Convention Centre 2022 by the World MICE Awards 2022. This award reaffirms MITEC’s reputation as Malaysia’s leading venue for local and international events, as well as the MITEC’s inspiration to be #justdifferent and remain Southeast Asia’s Business and Lifestyle events industry’s forefront player.

Moving beyond the pandemic, MITEC embarked on a digital journey to catalyse a dynamic transformation journey and to further accelerate its business by streamlining operations, becoming more efficient, cost-effective, and remaining agile, adaptable, and competitive in the business events industry.

The Kuala Lumpur Convention Centre (The Centre)

The Centre operated as a mega vaccination centre from 7th June 2021, with an initial capacity of 4,000 vaccines and increased gradually to a maximum of 8,000 vaccine recipients daily. Overlooking the beautiful KLCC Park, the Centre offers a calm and tranquil environment, and with ample parking and convenient drop-off and pick-up points that are accommodating to diverse needs and requirements.

With the vision to make Kuala Lumpur as Asia’s Sustainable Development Goals (SDGs) Hub and to effectively roll out its sustainability initiatives, the Centre has established the first public-private sector strategic partnership with URBANICE Malaysia and formed the KLCCBEA Sustainability Sub-Committee to develop, implement programmes, initiatives, and engagement to encourage and inspire people and partners in creating the SDG Kuala Lumpur City Centre (KLCC) precinct that delivers sustainable journey and impactful experience to clients, visitors and the public.

Meanwhile, the Centre has implemented various technologies and solutions to help create a sustainable venue and KLCC precinct, including the Winnow food waste solution, an AI-enabled food waste tracking system to help run a more productive, profitable and sustainable kitchen; intelligent recycling machines to positively reinforce responsible actions through a points-system in the venue; gravity-reliant rain-water harvesting system; and a hydroponic farm on its rooftop to reduce carbon footprint and provide healthy food to event delegates and guests.

I.D.E.A: DEVELOPMENT 40 MACEOS : I D E A

World Trade Centre Kuala Lumpur (WTC KL)

As the AstraZeneca PPV, WTCKL offered smooth vaccination process despite the vaccination capacity has been increased to 8,100 doses a day from 15th May to 3rd October 2021, making it one of the centres with the capability of carrying out the largest scale vaccination exercise in the country. Vaccine recipients were satisfied with the vaccination process and glad that everything went on smoothly.

Sunway Pyramid Convention Centre (SPCC)

Since COVID-19 hit the shores of Malaysia in March 2020, Sunway has committed more than RM50 million through various measures to help the nation fight the pandemic, including turning Sunway Pyramid Convention Centre (SPCC) into Malaysia’s first large-scale vaccination centre for the benefit of the community. Opened its doors on 10th March 2021, SPCC has seen about 9,000 frontline workers vaccinated with a total of some 13,000 doses administered till end of April 2021.

In the end of April 2021, Sunway Group launched its second phase of vaccinations at SPCC that carried out progressively for the public, following the National COVID-19 Immunisation Programme (NCIP). The SPCC vaccination centre has been leading the way in vaccinating up to 5,000 doses per day since phase two, with a space of 150,000 sqft that able to mobilise the resources in a single location and accelerate vaccinations.

MINES International Exhibition & Convention Centre (MIECC)

MIECC operated as a vaccination center starting 14th June 2021, which is in line with the government’s commitment to ensure that the vaccination rate is consistent and to speed up the country’s vaccination programme. On the first day, MIECC is limited to 4,900 vaccine recipients out of a maximum capacity of 8,000 to ensure the smooth running of the programme, in compliance with the standard operating procedures (SOPs).

Persada Johor International Convention Centre

In the record, 133,000 people were expected to receive their vaccination shots at the Persada Johor International Convention Centre in stages starting from 7th June 2021. The facilities such as the parking lots, wheelchair lanes, waiting areas, as well as the security teams and volunteers on hand are helpful, making vaccine recipients feel comfortable and satisfied with the efficiency of the organised vaccination process.

BUSINESS EVENTS MALAYSIA 41

Business Events (BE) Steward Programme

24th June 2021

Thank You!

In supporting the national vaccination programme, MACEOS, in collaboration with MyCEB launched the BE Stewards Programme by having BE personnel as volunteers at the vaccination centres (PPV). The implementation was planned to be a catalyst for the country’s tourism industry to bounce back, in turn assisting the country in accelerating the recovery phase in line with the National Recovery Plan.

By prioritising the health and wellbeing of Malaysians, there are over 200 Business Events practitioners volunteered their time as non-healthcare frontliners to ensure the smooth-running of the vaccination programmes at various PPVs, as well as to encourage more people to join hands in achieving the nation’s vaccination target.

42 MACEOS : I D E A

Together, Let’s Make A Difference In Local Community

MyCSR Mission by MyCEB

In July 2022, MACEOS supported MyCSR mission by MyCEB to drive support and assistance for those badly affected by the flood in Kampung Iboi, Baling, Kedah. The Felix Expo Logistics provided the transportation of the relief items for Baling flood victims.

In BE community, we come together and lift the spirit of teamwork to help those in need. MACEOS appreciated the endless support from members and hope the humble contributions able to ease the burden of flood victims. It is small but meaningful collaboration with MyCEB.

‘Lend a Hand’ CSR Initiative

In conjunction with the Meet in Malaysia @ Malaysia Business Events Week 2022 (MIM @ MBEW 2022), the ‘Lend a Hand’ CSR initiative carried out at Zoo Negara Malaysia on 25 August 2022. MACEOS is delighted to be the supporting Strategic Partner of MBEW 2022 and be part of the CSR programme, which incorporates a deeper meaning that transcends into social impact and legacies back into business events. It is also the way of initiating a small act of contribution with the aim of leaving behind a larger and everlasting impact of a better tomorrow.

BUSINESS EVENTS MALAYSIA 43

Together, Rebuild the BE Industry & Revive the Spirit of Work-Life Balance

Exclusive Conversations Among BE Professionals

1REAL PEOPLE REAL HELP I & II

A virtual forum for participants to gather, connect and share valuable insights on the various grants and financial facilities that available in the marketplace during pandemic. It aims to facilitate better business flow to the participants, enabling them to stage the pace to open new doors to spark new ventures, giving their business the fresh re-start and map out where they want their business to go alongside the recovery path.

The return of ‘Real People Real Help - Series II’ on 16th November 2021, which is a virtual engagement for the Business Events (BE) community to connect and get to know more insights revealed by the invited speakers through the debating topic of ‘Virtual Events Cannot Stand Alone, Nothing Can Replace In-person Events’.

24 June 2021 & 16 November 2021

2Business Events (BE) Live Show

The live show is a joint initiative between MACEOS and MyCEB, which invited incredible individuals who will come together to shed light on the potential of Business Events (BE) in creating more future opportunities for the lovely country, Malaysia. Featured topics are:

• MACEOS will continue to look for further way

• MyCEB is constantly pushing the envelope to support businesses in Malaysia

• Business events can be a powerful force in helping our country recover from this pandemic.

• The Travel Safe Alliance Malaysia aims to assist tourism and economic recovery

31 March 2022
44 MACEOS : I D E A

MACEOS Member’s Familiarisation Trip & Networking

Citrawarna Event

As a national association representing the interests of business events community, MACEOS has been championing the importance of business events for the economy, especially in multi-sectoral recovery since the pandemic began.

On February 2022, MACEOS collaborated with MyCEB to promote business events in the 2022 Keluarga Malaysia Citrawarna programme at Kuching Waterfront, Sarawak. It is Malaysian annual cultural festival that organised by MOTAC.

24-26 February 2022

Skypark Regional Aviation Centre

A networking event that hosted by Subang Skypark for MACEOS members to meet up face-to-face and get connected with other BE professionals in the community.

SkyPark Regional Aviation Centre (SRAC) is a comprehensive and integrated hangar complex supporting aircraft parking facility for short term and long term with complete Ground Handling Services, Maintenance and Tooling supports. SRAC facility is also one of the popular venues for meeting, incentives, conferences and event facility.

Website: www.subangskypark.com

1
2
BUSINESS EVENTS MALAYSIA 45
16 March 2022

JIS Bar KL

An exclusive networking event for MACEOS members to have a fun evening and make new connections and business prospects.

JIS (Jinseini Irodoriwo Soeru) Bar Kuala Lumpur is a unique social lounge concept for you to connect with people who share like-minded interests, and discover new and long-lasting friends. Spread spaciously over 10,000 sqft, JIS Bar features rooms with different mood space, to chair different character to play in the revolving door of life.

Website: jisbar.com.my

Pavilion Bukit Jalil Exhibition Centre

A fruitful networking event with excellent opportunity to explore the venue at Pavilion Bukit Jalil for potential business collaboration.

Located at level 5 of Pavilion Bukit Jalil, Pavilion Bukit Jalil Exhibition Centre (PBJEC) is one of the newest and preferred consumer exhibition venue in Malaysia. With comprehensive facilities and services, PBJEC offers more than industry-norm and addresses consumer trends for integrated experiences in one destination.

Website: www.pavilion-bukitjalil.com/exhibition-centre

18
May 2022
4
3 13
46 MACEOS : I D E A
May 2022

Sabah BE Unite & Business Networking Dinner

The 2-day familiarisation trip offered a great chance for the MACEOS delegates to get acquainted with the Sabah BE commuity that consists of congress and exhibition organisers, suppliers, entrepreneurs, hospitality operators and academies.

In addition, a courtesy visit to International Technology & Commercial Centre, Penampang (ITCC-Penampang) and Sutera Harbour Resort brings a valuable addition to the MACEOS’s familiarisation trip to Sabah. MACEOS believes these site visits would create an opportunity to explore potential business prospects and grow together as strategic partners, making business events forward in Sabah more effectively and efficiently.

12-13 August 2022

Let’s ride: Cycle for Fitness

Cycling is a great way to meet and stay fit together with your peeps! As an initiative to encourage healthy lifestyle and work-life balance, MyCEB and MACEOS organised a fun ride activity on 25th September 2022 to explore the beauty of Putrajaya on two wheels with business events industry partners. The event began with 30km cycling tour at Marina Putrajaya with 23 riders led by Dato’ Sri Abdul Khani Daud, CEO of MyCEB, and Francis Teo, President of MACEOS.

5
6 BUSINESS EVENTS MALAYSIA 47

Be a Member of MACEOS Today

MACEOS is committed to sustain BE industry development to avoid ecosystem disruption by ensuring the association’s engagement and membership remain intact. In MACEOS, we can work together as one community with diverse needs but shared priorities for success that more than ever before. At this point in time, MACEOS has three categories of membership (Ordinary Members, Associate Members and Individual Members).

MACEOS is bringing people together to create progress in reviving the Malaysia’s Business Events (BE) through its four pillars:

Education

Up-skill Industry Workforce Shape the Future of Business Events by Nurturing, Enabling and Empowering Talent

Advocacy

Concise Narrative of BE Industry Business Events As Catalyst of National and Economic Development

Good teamwork creates a good atmosphere, a good performance and the best service.

Let’s have great connections and create amazing memories together with all MACEOS members!

MACEOS Secretariat Office @ MITEC Tel: 6012-644 6106 Email: secretariat@maceos.org.my (Ms Holiday Tan Jia Chee) Website: maceos.org.my/become-a-member
Digital Transformation Transforming Business Events in
Innovation 48 MACEOS : I D E A
Strengthening & Uphold Building A Stronger and Engaged Business Events Community Development Embrace
A New Landscape
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TOURISM & EVENTS 1ST IN MALAYSIA, 16TH IN THE WORLD FOR HOSPITALITY AND LEISURE MANAGEMENT* *Source QS World University Rankings by Subject 2022 Taylor’s University Sdn. Bhd. (Co. No. 149634-D) | No. 1, Jalan Taylor’s, 47500 Subang Jaya, Selangor Darul Ehsan. BUSINESS EVENTS MALAYSIA 49
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