MEMBERSHIP
Fringe Membership boasts over 7,000 art and entertainment lovers who unlock secret events, free movie screenings and exclusive discounts all year round.
Fringe Membership has increased by
70%
Member Total 7,265
Number of Fringe Members (5,082) Number of Fringe Fanatics (2,184)
In 2021, Fringe Members spent $1.9m on tickets
Subscribers
On average members purchased 10 Fringe tickets Members donated over $12,500 to the Adelaide Fringe Foundation Members continue to be our highest engaged database with an average eDM open rate of 56.97% “Fringe Membership gives me a better chance to see more shows. Being a pensioner is a big thing for me. I have to pick and choose what I see and miss out on. Now that I’m a member I can see so much more. It’s my absolute fave time of year! The additional shows and extra time in the atmosphere is sensational, amazing, electric!”
What's On Subscribers (21,620) Total Members & Subscribers (28,885)
Members by Age
Yvonne, Fringe Member U18 (5) 18-24 (516) 25-34 (1,882) 35-50 (2,460) 50+ (2,123) Undisclosed (279)
Members by Location
Paint & Sip. Photo: Matt Furina, 2021 Program Partners
26
Adelaide Metro (6,395) Adelaide Regional (401) Interstate (394) International (6) Undisclosed (69)
