2026 Adelaide Fringe Artist Magazine 1

Artist MAG 1

The Black Blues Brothers. Photo: Jenny Kwok, 2025.

HOW TO REGISTER FOR ADELAIDE FRINGE AND PROMOTE YOUR SHOW

Plain text format available adlfrin.ge/plain-text

welCOMe! Heather Director & CEO

Ella Executive Director – Audience

Jo Executive Director - Programs & Development

Tara Executive Director Operations & Finance

Lauren Executive Assistant to the Director & CEO

Welcome back to all our returning artists and a huge welcome to everyone new to the Adelaide Fringe family!

This first issue of the Artist Magazine is packed with useful information you'll need for your Fringe season.

Inside, you'll find everything from registering your show and finding a venue to marketing your performance and understanding how it all works.

We've also included key insights into our audiences and helpful statistics to guide your decisions.

We're here to support you every step of the way, and we hope you make the most of all the resources available to you.

Feel free to reach out anytime and stay connected with us!

-Adelaide Fringe Executive Team

1

Contents 2026 Key Dates

3

What is Adelaide Fringe?

4

What's New in 2026?

5

2025 Snapshot

6

Audience Profile

7

Starting Your Show Registration 8 • Registration Fee • What does my Registration include?

Getting Started Checklist • Show Registration Steps • Finding a Venue • Accessibility at Fringe • Opportunities

Ticketing Basics

14

Marketing Basics

17

Meet The Team

21

• How does Adelaide Fringe Ticketing Work?

• What are the Price Types?

• Companion Card Scheme • Case Study: Fringe Insider

• What is a Marketing Strategy?

• What are some Hot Tips?

• How can I enhance My Social Media with Analytics?

• What is Paid Marketing?

• How do I plan My Marketing Timeline?

Bla

ck G

irl R

isin g

. Pho

to: Ra

zan Fakh ouri, 2025.

2

2026 kEy DAtes 27

AUG

Meet the Community (In Person)

A networking session for venues, artists, and organisations wanting to get involved.

RSVP HERE.

2

SEP

14

SEP

Meet the Community (Online Only)

A networking event to connect artists and venues to chat about regional performance opportunities for Adelaide Fringe 2025. RSVP HERE.

TO

16

30

(Until 14 Feb 2026)

Available during Nov 2025, Jan & Feb 2026.

BOOK HERE.

Registrations never close, but to be included in our Official Fringe Guide you must have your registration paid and complete by this date.

NOV

DEC

Tickets go on sale to the public.

Registration Deadline for Printed Guide

4 4

Program Launch

Registration 1-on-1’s

Registration 1-on-1's with our Artist & Venue team) Available to book on Thursdays from Aug-Oct. RSVP HERE.

OCT

OCT

Artist Marketing Calls Open

Secure your print advertising early to lock in discounts.

17

OCT

Digital Marketing Grant Opens

Pre-Sale Advertising Booking Deadline

SEP

AUG

Be quick as grant applications close 5 Nov.

Show Registration Open

‘Double Your Fun’ BankSA Presale BankSA Cardholders get early access and 2for1 tickets (subsidised by the Partner) to the full program a day before it goes live to the public.

5

DEC

16

JAN

Artist Pass Print Deadline Make sure all of your participants are registered in AVR so they receive a printed Artist Pass.

Meet the Media Connect with key figures in Adelaide’s media landscape and pitch your show to relevant journalists. STAY TUNED!

JAN

29

JAN

20 FEB TO 22 MAR

Lumo Flash Sale Tap into our biggest ticket-selling day prior to the festival.

IT’S FRINGE TIME!

3

what is

?

The Southern Hemisphere’s largest arts festival

Absolutely anyone can register a Show or Venue

31 magical days and nights from 20 February 22 March 2026

Stretching across the whole of South Australia

IS ADELAIDE FRINGE FOR ME? When considering putting on a show at Adelaide Fringe, it’s vitally important to be aware of the challenges and risks that come with being part of an open access festival.

It is important to understand the model of Fringe and what it can and can’t do for you to determine whether it aligns with your creative pursuits.

We can help you figure that out.

Read more here.

Smile: The Story of Charlie Chaplin. Photo: Razan Fakhouri, 2025.

4

WhAt's nEw in 2026?

Concessions, now clearer!

Open early? Go for it!

We’ve split the standard concession ticket into three distinct types: Senior, Student, and Health Care Cardholder. This small change makes a big difference: it’s easier for venues to verify eligibility, easier for customers to find the right ticket, and easier for everyone to see who’s coming through the doors. It also brings us in line with other major ticketing outlets and events. More transparency, less guesswork.

Adelaide Fringe 2026 officially runs 20 February - 22 March but if you’re keen to start earlier, you can! We’ll still showcase and promote shows running ahead of the official festival dates - just note that unlike 2025, there won’t be a separate “Sneak Peek Week” campaign. All sessions will be live and ready to sell on the Fringe website from program launch, meaning early openers get full visibility right from the start.

Key Dates Calendar

2026 Official Logo Pack: Promotional Materials

We have made it easier to keep track of all the important Fringe dates! You can now save our Key Dates directly to your Google or Apple calendar.

No more missing important deadlines! Download them here.

Integrating Accessibility Guide with Official Fringe Guide By including accessibility information in the main guide, we can reach a much larger audience, improved visibility, and streamlined information.

Fringe Insider Launched in 2025, Fringe Insider is a dedicated database, built by invitation only from our wider Adelaide Fringe networks. Last season, over 300 events opted in via Manage My Tix to offer $5 (with no inside fee) last minute tickets. It’s a smart, low-effort way to reach new audiences and generate extra income where a comp would have made nothing.

My Reporting has moved To access Manage My Tix through AVR, you can now find your login credentials using the main menu and clicking on My Reporting.

We’re phasing out the standalone FringeTIX logo.

From now on, our updated logo variations come ready to roll, with the Adelaide Fringe website and booking number baked right in. It’s a cleaner, simpler way to promote your show without juggling extra assets.

Manage My Tix gets an upgrade Presenters can now add and remove certain ticket types and activate standard promo codes directly from your Manage My Tix dashboard. No ticketing request needed (unless it's for something custom or complex). You can still run reports and issue comps, but now you can adjust your ticketing setup in real time, straight from the couch.

Help is closer than you think.

It's now in AVR. Presenters can make specific change requests to their show’s Web Listing on adelaidefringe.com. au through AVR. Meaning no emails required to update your copy, images, video or social links.

For performance changes, you can submit ticketing change requests right from AVR, using the new built-in support form!

And with our newly simplified help resources, you’ll hardly need to leave AVR at all.

5

2025 snapshOt ARTISTS & SHOWS

SHOW ORIGIN

1,532 ShOws

959

PROGRAM DIVERSITY

744

6% 31% 40%

SA

490 INTERSTATE

25%

298 13%

Premieres Including 390 world premieres

INTERNATIONAL

Shows with indigenous performers/creatives Shows with LGBTQIA+ performers or creatives Shows with more than 50% female involvement Shows with performers/ creatives from culturally & linguistically diverse backgrounds Shows with performers/ creatives with accessibility requirements

34,258 TICKETS

DAILY TICKET SALES

40˚C

42˚C

F S S PH

F S S

35,000 30,000 25,000 20,000 15,000 10,000 5,000 FEBRUARY

MARCH F S S

31 1

2

FLASH SALE

3

4

5

6

7

8

F S S

9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 1

OPENING NIGHT

2

3

4

5

6

7

F S S

8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23

CLOSING NIGHT

This graph shows the number of ticket sales sold daily from 31 Jan to the end of Fringe. The middle two weekends of the Fringe season are most popular - consider this when planning your season.

6

AudienCE prOfilE Previous ticketing data can help inform your show. Have a look at past trends to see how you can make the most of your Adelaide Fringe season.

Average Full Price

% of Overall Sales 2025

% of House ( average per show)

CABARET

$35.00

6.5%

44%

CIRCUS

$51.95

14.5%

43%

COMEDY

$30.00

26%

48.6%

EVENTS

$41.74

1.1%

65%

DANCE

$31.26

2%

50%

EAT & DRINK

$66.00

0.6%

48%

FILM & DIGITAL

$16.28

1.6%

53.5%

INTERACTIVE

$29.76

6,2%

48%

KIDS & FAMILY

$26.79

9.6%

42%

MAGIC

$42.77

5.3%

47%

MUSIC

$37.08

14.7%

45%

THEATRE & PHYSICAL THEATRE

$33.29

7%

37%

VARIETY

$35.80

4.2%

39%

VISUAL ART & DESIGN

$29.17

0.1%

51%

WORKSHOPS & TALKS

$60.71

0.6%

50%

Genre

AVERAGE HOUSE SOLD BY CAPACITY OF VENUES Venue Capacity

1-50

51-100

101-300 301-500 501-1000

1001+

Average House Sold

42% 46% 44% 43% 47% 45%

AVERAGE HOUSE CAPACITY

44%

TICKET SALES BY LOCATION LOCATION

% OF TIX SOLD

% OF TOTAL TIX AVAILABLE

CITY

81.1% 15.3% 3.6%

84.8% 13.4% 1.8%

SUBURBAN REGIONAL

7

StartinG your shOw reGistration

Cartoooon!!. Photo: Razan Fakhouri, 2025.

8

Show reGistration fees $395

$330

$210

Performing Arts & Events of 4 sessions or more

Visual Art & Design of 4 sessions or more

All genre categories up to and including 3 sessions

i o n c a n c e l l a t i o n b e f o re 3 0 O c t 2 0 2 5 , 1 0 0 % re f u n d f o r re g i s t r a t 5 , a n d n o re f u n d f ro m 5 D e c 2 0 2 5 o n w a r d 5 0 % re f u n d 3 1 O c t t o 4 D e c 2 0 2 s.

WHAT DOES MY REGISTRATION INCLUDE? • Show listing in 280,000+ copies of printed Official Fringe Guide (if registered by 30 October) • Show listed on adelaidefringe.com.au (2.67M unique website visitors in 2025) • Assistance for ticket sales, show changes reports, promo opportunities and customer service - all the way through rego to curtain call • Dedicated times for Artist Marketing Calls with our marketing and PR specialists to provide you with guidance and training to help you develop your promotional strategy • Access to a variety of discounted advertising opportunities and sales campaigns across Adelaide Fringe brand platforms to help you sell more tickets and grow your audience database • Free participation in the Honey Pot International Arts Marketplace to help you network with industry and secure touring opportunities • The chance to participate in events and programs to promote your work, including Program Launch, Schools Program and Meet the Media

GETTING STARTED CHECKLIST Key information you need to complete your show registration: Your show name An eye-catching main image A great show description Printed Guide Copy (200 characters with spaces) Web Copy (800 characters) Who is your audience?

The age suitability of your show Content and trigger warnings Any access provisions you have in place to make your show more accessible Where and When?

A venue or multiple venues Dates and times your season will run Ticket pricing

• Year-round support, guidance and advice • 7-day support during the festival 9

Show reGistration Steps Create an account on AVR (our Artist & Venue Registration platform).

If you’ve registered a show with us since 2017, you can sign in to AVR with your existing log in.

PRESENTERS / ARTISTS

Click “My Festival” on the left hand side. In the “Events Overview” section, click on “New Event” *If you’re presenting a show at your own venue, read our Venue Mag.

Already secured a Venue

Search for a venue on Venue Finder

Opt-in to the Event Finder

Reach out to Venues to arrange your season

Sign a mutual agreement between the Venue and Presenter (you can use our template) Presenters submit the settlement agreement and ticketing details for venue approval

Venues approve settlement agreement and ticketing details

Presenters complete and pay for show registration YOU’RE REGISTERED! Get ready for Fringe!

Need a little more help? Registration 1-on-1's with the Artist & Venue team are available to book on Thursdays from Aug-Oct (in person or online).

RSVP HERE! 10

FindinG a Venue

Join us at Meet the Community on 2 Sep. RSVP HERE!

Use our AVR Venue Finder to find a suitable venue for your show. You can filter the type of show spaces, audience setup, sound and equipment through to the specific regions.

Consider spreading your show across multiple venues and outside of the CBD; some suburban and regional councils offer support and subsidies during Adelaide Fringe and welcome your participation.

VENUE BREAKDOWN 2025 STATS

CBD

38% OF VENUES

225 1,145 Venues Shows

suburban (INNER AND OUTER METRO)

234 547

Venues Shows

41% OF VENUES

regiOnal

21% OF VENUES

124 198 Venues Shows

VENUE CHECKLIST FOR ARTISTS Consider the following when finding a venue. Once you’ve spoken to the venue, get it in writing.

Location and audience (is it a good match for your show?)

Seating/audience capacity Does it fit your budget?

Accessibility for artists and audiences (e.g. is there physical access to the performance/seating area? Is there capability for relaxed sessions?)

Are there other shows happening at the venue? (Do they complement or compete with your show?)

What do the venue fees cover?

Cancellation policy

Technical specifications of the venue (e.g. is there a regular technician? Are lighting and sound equipment included)?

Is the venue licensed (e.g. RSA, APRA/ AMCOS/PPCA)?

What staffing does the venue provide (e.g. box office, front of house, bar)?

Is there storage available for props/artwork?

Is there a backstage/back of house area?

Who is responsible for setup/packdown?

Payment details and conditions Insurance Settlement

Not familiar with Adelaide and need some advice?

Contact our Artist and Venue Team, available Monday - Friday, 9am - 5pm (ACST) artists@adelaidefringe.com.au or 08 8100 2022 11

aCCessibiLitY at frinGe MAKING YOUR SHOW MORE ACCESSIBLE Adelaide Fringe is committed to becoming the most inclusive festival in the world. We want to empower our artists to welcome new audience members to their show regardless of their ability. There are a number of provisions available that can be easily integrated into one of your performances, or your whole season that will make it possible for people with access needs to experience the joy and wonder of your show. Read more about Accessibility HERE. Our Accessibility Partners have the expertise and services available to help you incorporate accessibility provisions into your show. From audio description, captioning, Auslan interpretation, and relaxed performances, there’s multiple ways you can make your show more inclusive.

Popera: Sex, Death & Politics. Photo: Madison Griffiths, 2025.

If you would like to learn more, reach out to one of our Accessibility Partners and tell ‘em Fringe sent you!

Access2Arts

For venue, creative and general access advice, audio description, captioning, and equipment hire

Email: hello@access2arts.org.au Visit: access2arts.org.au Call: 08 8463 1689

AutismSA

Provides autism specific information and advice, including relaxed performances, training, accessibility guides, sensory spaces, and language use guidance.

Email: training@autismsa.org.au Call: 1300 288 476

For Auslan interpretation

Email: interpreting@deafconnect.org.au Visit: deafconnect.org.au

For advice on how you can work with your venue to be Guide Dog friendly

Visit: sant.guidedogs.com.au

Deaf Connect

Guide Dogs SA/NT

Accessibility Partners

12

opportunities During the show registration process you’ll be presented with opportunities you can opt-into to make the most of your Adelaide Fringe experience: HONEY POT PROGRAM Honey Pot is a platform for building connections between artists and industry delegates. Honey Pot creates bespoke itineraries for industry – guiding them to the shows that align with their programming interests.

During the festival, Honey Pot also facilitates networking, panels, discussions and upskilling. We place artists and programmers together through weekly networking and pitching events designed to spark new connections and relationships.

Honey Pot Canadian Delegation HIVE. Photo: Razan Fakhouri, 2024.

By opting-in, your show(s) will be made available to Honey Pot industry delegates with the ability to program or offer opportunities (including touring) to artists.

ADELAIDE FRINGE AWARDS PROGRAM The Adelaide Fringe Awards Program is a celebration of the diverse and wonderful shows presented throughout the festival season. There are weekly awards announced each week of the festival, and overall awards presented at a special in-person ceremony at the end of the festival.

Winners are announced on Adelaide Fringe's social media channels and to our Fringe eNews subscribers.

These awards are highly sought after, and the accolades can carry you forward to future projects. You’ll need to meet certain eligibility criteria to be considered.

Adelaide Fringe Award Ceremony. Photo: Jack Timberlake, 2024.

SCHOOLS PROGRAM If your show is appropriate for young people aged between 2-18 years, consider opting in to the Schools Program.

Schools Day Out at Gluttony. Photo: Razan Fakhouri, 2025.

Your show will be included in the printed Kids & Schools Guide (if signed up before the print deadline) which will be distributed to teachers throughout SA. You will have a dedicated Schools Program Coordinator to help market your show directly to schools and process the bookings for you. All tickets sold through the Schools Program have discounted ticketing fees to encourage bookings.

13

TiCketinG BasiCs

CVNT. Photo: Razan Fakhouri, 2025.

14

tiCketinG basiCs HOW DOES ADELAIDE FRINGE TICKETING WORK? Adelaide Fringe retains a 5% inside fee on tickets and that contributes to the costs of the ticketing staff, box offices, call centre and ticketing platform, from back-end building to front-end sales.

This fee decreased in 2022 so we can put more money back in your pocket.

Customers will only pay a Transaction Fee of $4.80 at cart check out for all points of purchase including online, at box offices and through the Adelaide Fringe Call Centre. This fee is one of the most competitive prices in the ticketing landscape.

In 2025, the average full price ticket is

TICKETS BY PRICE TYPE

$36.70 The average ticket price of concession sales was $26.50

$11 - $20

$31-$40

11%

26%

FREE

8%

$21-$30

37%

$50 - $100

8%

$41 - $50 $11 - $20

1%

8%

$101 - $200

1%

TYPE

%

Full Price

58.83 %

Concession

9.58 %

Family

5.48 %

Child

2.27 %

BankSA

4.57 %

Fringe Member 2for1

4%

Group 6+

3.89 %

Presenter Comp

2.94 %

Promos

2.33 %

Special Programs

1.97 %

Midweek Treat

1.08 %

Fringe Insider

0.93 %

Schools

0.89 %

VIP

0.84 %

Companion Card

0.37 %

(Awards, Honey Pot, Media)

15

tiCketinG basiCs WHAT ARE THE PRICE TYPES?

COMPANION CARD SCHEME

Take advantage of the different Ticket Price Types available. While optional, they’re beneficial in finding new audiences to drive sales. Fringe has specific marketing strategies that promote these ticket types, so by opting in, your show will be frequently promoted to the wider Fringe audience.

It is a condition of your registration that your show supports the Companion Card Scheme. The Companion Card ticket type is added automatically to all shows and sessions.

CASE STUDY: FRINGE INSIDER TICKET TYPE

Adelaide Fringe does not charge you when a complimentary ticket is issued under this scheme.

Just under 10,000 (9,828) Fringe Insider tickets were snapped up in 2025, averaging around 32 tickets per participating event. These were last minute, low-effort sales that helped artists fill seats without discounting their full-price offering, generating approximately almost $50,000 in revenue, where a comp would have generated $0.

339 events opted in to Fringe Insider via Manage My Tix, and over 85% (300 events) successfully sold Insider tickets.

Time to Purchase

% of Insider Sales

Same Day

30%

1-2 Days

30%

3-7 Days

25%

8-10 Days

10%

11+ Days

5%

Outcome from Fringe Insider 40% also bought Full Price tickets Fringe Insiders are definitively supporting shows at full price too 25.3% also bought Concession (CO) Affordability and accessibility are key factors, even for engaged industry and community members.

Around 23% also purchased Earlybird, Midweek Treat, or Family tickets. They’re not just impulse buyers, they book ahead, attend quieter nights, support family-friendly shows, and Fringe Insider tickets might be what nudges them to see that extra show or take a punt on something new.

16.7% also redeemed BankSA Cardholder offers, with 9.5% using Artist/Passholder discounts.

Note: Percentages reflect Fringe Insider customers who also purchased tickets in each category. These figures are not mutually exclusive, as many customers engaged across multiple ticket types.

Read More Here

Fringe Insider caters to impulse buyers — perfect for filling unsold seats close to showtime. Here’s how it broke down in 2025: Insight: 60% of sales happened within 48 hours of a show. This proves Fringe Insider is ideal for last-minute marketing pushes, not long-lead sales.

Be strategic with the new Ticket Management tools in Manage My Tix: add Fringe Insider tickets at the right moment to help fill those last-minute seats without undercutting your full-price sales.

16

MarketinG BasiCs

Messy Friends, Photo: Carl Vester, 2025.

17

MARkEtinG basiCs

Chat with us!

Artist Marketing Phone Calls will be available during Nov 2025, Jan & Feb 2026 BOOK HERE

WHAT IS A MARKETING STRATEGY? As much as we hate to say it, your show is not for everyone - and that’s okay! Know who your show is for and find your audience. Identify what you set out to achieve and think about the touchpoints to convert someone to buy your tickets.

Implement a budget that includes digital, print, distribution and any ad-hoc items that may incur costs.

For example, complimentary tickets to spread word of mouth. Consider engaging the press and media to promote your show. Grow your mailing list with customer data opt-in and remember to use your networks!

Our team has put together a Marketing Strategy Guide on some handy tips and tools for building your Fringe show.

WHAT ARE SOME HOT TIPS? Add ticket types - you’ll appear on more pages of the website and we run targeted campaigns to promote these shows Work with your venue - work together to maximise your exposure Team up with other artists - work together to save on costs

HOW CAN I ENHANCE MY SOCIAL MEDIA WITH ANALYTICS? Add your Meta Pixel and Google Analytics tracking codes in AVR to connect your Adelaide Fringe show page to your social accounts using API (Application Programming Interface). Learn more HERE. Utilising the Analytics API can: • Automate ad management with actionable insights • Personalise audience targeting • Target efficiency and measurable campaign Return on Investment (ROI) • Enable advanced analysis to make data-driven decisions.

Amazônia, Photo: Razan Fakhouri 2025.

66 “Adelaide Fringe is at least two years ahead of other major ticketing platforms and festivals when it comes to data tracking.”

Stewart Reeve, from 'StandingBy!'

18

MARkEtinG basiCs WHAT IS PAID MARKETING? There are so many options to reach your audience and new fans, but we understand budgets are tight.

Think about the audiences you can reach organically through your social media and your contact lists, then consider who else you need to bring in to achieve your goals.

Would it be Fringe Members? Local parents groups?

Foot traffic around Adelaide?

EMAIL

For 2026, we're recategorising our email lists to better target our 120k+ subscribers, which means your ad can reach even more people! Stay tuned for more details.

2026 ADVERTISING KIT VIEW AND BOOK HERE

Adelaide Fringe offers advertising opportunities for artists to get in front of people who are already interested in Fringe.

To tailor an advertising package to compliment your existing marketing strategy, contact the Ad Sales team at ads@adelaidefringe.com

SOCIAL MEDIA

WEBSITE

PRINT

REACH ACROSS FACEBOOK AND INSTAGRAM WITH 213K PROFILE VISITS

SESSIONS

OFFICIAL FRINGE GUIDES

8M+

Take the stress out of building and managing a social media campaign and tap into Fringe’s extensive audience data sets and lookalike audiences through Meta Advertising.

5M+ 2.3M+

UNIQUE VISITORS Our website is THE portal for ticket buyers to search, filter and click shows that catch their eye.

Attracting more than 5 million sessions per season, this is a great platform to position your show image to a very captive audience. We offer Homepage Show Listings, Website billboards, banners and buttons at a range of affordable pricing options.

280k+ For many Fringegoers, the Official Fringe Guide is their go-to for scouting new shows and finding old favourites.

We have a range of premium and budget Ad placements available in our printed guide, so consider buying an ad to increase the likelihood of being seen.

La Ronde. Photo: Aaron Walker, 2025.

19

MARkEtinG basiCs OCTOBER Outline your Marketing Strategy and set your budget Chat to your venue about how you can help each other sell tickets Book your Fringe Advertising in AVR

NOVEMBER Ensure your customer database is up to date, ready to email Post a sneak-peek teaser reel of your show on your socials and start to build anticipation If you’re not from Adelaide, book your flights for your season.

Upload your Media Kit to AVR. Ensure images are high resolution, text free and offers a variety of standard sizes for use on social media and articles List your show on the Australian Tourism Data Warehouse (it’s FREE!)

DECEMBER Attend the Adelaide Fringe Program Launch to secure media coverage and network with other artists for cross promotion Shout to your network that your Fringe tickets are on sale

HOW DO I PLAN MY MARKETING TIMELINE?

JANUARY Leverage social media platforms by sharing valuable content and engage with your followers regularly Share a photo of your listing in the Fringe Guide and link to your show Opted into the Lumo Flash Sale? Share the assets and jump on the trending posts Plan for your physical presence in-season will you have a street team to distribute flyers at suitable locations?

Reach out actively to local media outlets, journalists, and send press releases for interviews using our Media Contact List Attend our Meet the Media event

FEBRUARY - MARCH Ramp up your social media posting and engage with other artists Capture content at your shows to implement urgency (FOMO tactics) Encourage audiences to give an Audience React on Fringe Feed after your show Incentivise word of mouth marketing!

Drop in at FringeWORKS and chat to the team (location TBC)

Acquire new audiences by leveraging on the festive period i.e. Christmas giveaway competition to generate more awareness

POST-SEASON

Connect with other artists to build a strategy on how to cross-promote your shows.

List each other’s shows in the Artists Recommends section in AVR

Add your customer data from those who opted in and build your mailing list for future seasons

Contact our Ad Sales team to discuss paid opportunities to maximise your reach and connect with your audiences.

Document highlights and challenges from your season to learn for future shows

20

Meet tHe team

Adelaide Fringe staff is committed to supporting venues and artists every step of the way, ensuring success and providing assistance throughout the process.

We're more than just an email address.

CLICK HERE and meet the faces behind the names and the people you'll connect with throughout the season!

Artist & Venue

Ticketing

08 8100 2022 Artists@adelaidefringe.com.au

08 8100 2012 Ticketing@adelaidefringe.com.au

Honey Pot

Marketing

Finance

Advertising

HoneyPot@adelaidefringe.com.au

Finance@adelaidefringe.com.au

Awards Program

Awards@adelaidefringe.com.au

Marketing@adelaidefringe.com.au

08 8100 2045 Ads@adelaidefringe.com.au

Schools Program 08 8100 2004 Schools@adelaidefringe.com.au

21

Be the good kind of sell-out.

Cut through the crowd and draw attention to your show by joining our BankSA customer 25% off promotion. You control how many tickets are discounted, while we take care of the advertising to make your act easier to find.

Opt in online when registering your show Aghaani Zamaan. Photo: Razan Fakhouri, Adelaide Fringe 2024

© BankSA – A division of Westpac Corporation ABN 33 007 457 141 AFSL and Australian credit licence 233714. WBCBSA08647 0824