Content Marketing to Tip Your Scales Content marketing is the most effective way to gain website traffic and is widely used in digital marketing by enterprises across the world. It focuses on providing users with valuable, relevant information about a company’s products and services, thereby attracting customers to your site. Content marketing aims to bring about
Sales growth Decrease in expenditure Brand image Customer loyalty
Almost three-fourths of the UK adult demographic is subject to content marketing, which nowadays constitutes over 20% of marketing budgets. B2B marketing firms often make the mistake of ignoring existing customers in hopes of increasing sales and procuring new ones. Some companies walk their clients through their processes to build trust and brand loyalty. By investing time and offering valuable insight to your loyalty loop (current customers), you become a trusted partner responsible for your clients achieving long-term goals. Content marketing isn’t exclusively about advertising about your products and services. In fact, marketers tend to make the mistake of badgering clients with ads all the time, resulting in them droning out your content, or even blocking them.
Consider this Vue entertainment case study, where CMA’s work caused a 46% rise in visibility of the company, resulting in an 8000-point gap between Vue and its most prominent UK competitor. They