4 CRITICAL POINTERS FOR EFFECTIVE COMMUNICATION THROUGH SMART, STRAIGHTFORWARD CONTENT
Take a step back and think about the constant downpour of communication you are exposed to in your daily life. Right from social media posts to the endless discussions on the news channels, your brain is being inundated with information. As marketers you can only imagine what your target customers are going through when you surround them with content communicating a million benefits, details, how-tos, and tips. How do you cut through this fatigued attention span and grab your target audience’s attention? How do you use your content to communicate effectively? Let’s check 4 smart tips to incorporate effective communication in your digital marketing strategy.
BE STRAIGHTFORWARD IN YOUR COMMUNICATION Always clarify the purpose of your communication right at the start – whether it’s your blog post’s title or the introduction text. Never mislead readers with click-bait content that leads them to a completely different site or blatant marketing content. Similarly, a software company posting completely unrelated content such as DIY tips consistently can keep the audience engaged but will bring in no results. Yes, your content has gathered a lot of crowd with this click-bait content. But this crowd is of no use to you because none of them belong to the persona your organization is seeking.
NEVER MAKE FALSE OR UNTESTED CLAIMS Not even giants like Nutella and Standard Chartered bank were immune to the repercussions of making false and untested claims in their content. This disastrous approach not only breaks their trust in you but also increases the scope for legal complications. Content that talks about nonvalidated or imaginary numbers and statistics, biased recommendations or fake top X lists, or factually incorrect content are all examples of this unhealthy approach.