Ad Council Dinner Journal 2017

NOVEMBER 30, 2017 Honoring Paul Polman, CEO, Unilever

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T OGE T HE R

ANNUAL PUBLIC SERVICE AWARD DINNER ADJ17_A_Front Section_V15.indd 3

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THANK YOU TO OUR SUPPORTERS • Adobe

• Facebook

Platinum • Google • iHeartMedia & Clear Channel Outdoor Gold • Unilever Chairman’s Circle

• 21st Century Fox • Comcast Spotlight, Comcast and NBCUniversal • Fox Networks Group • Group SJR • MediaLink • Turner

Inner Circle

• PepsiCo • Pfizer • Pinterest • Printech a J.S. McCarthy Company • The Procter & Gamble Company • Publicis Groupe

• Accenture •A T&T Entertainment Group • Bank of America • BBDO Worldwide • Disney | ABC Television Group & ESPN • Edelman • GE

• Interpublic Group • Johnson & Johnson • Kargo • MasterCard Worldwide • Mediaocean • Oath • Oracle Data Cloud

• AARP • Amazon Advertising •A merican Eagle Outfitters •A merican Express Company • Anheuser-Busch • Bleacher Report • Bloomberg • BuzzFeed •C ampbell Soup Company • CBS Corporation • Chegg • Circle Graphics iMagic •C omcast Advanced Advertising Group • Condé Nast •C rown Media Family Networks • DDB Worldwide • Deloitte • Dentsu Aegis Network

• Diageo North America • Discovery Communications • Dotdash • DoubleVerify • FCB • Foursquare • Freshfields Bruckhaus Deringer US LLP • Fullscreen • GroupM • Hearst Magazines • Hill Holliday • Hyatt Hotels Corp.

• IAB • IBM • JPMorgan Chase • J. Walter Thompson • Land O’Lakes • LinkedIn

• 4A’s • 22squared • A+E Networks • Achieve Agency • Acxiom • Ad Age •B enefit Service Company • Blis •C ECP • Cheddar • Colgate-Palmolive •D avis & Gilbert LLP •D unkin’ Brands • Ebiquity • EY

• Forbes • Gensler • Golin • GOOD Worldwide • Grey Group • HEINEKEN USA •H erman Miller • The Home Depot • Hulu • Initiative • Ipsos • JCDecaux OneWorld • Lighting Workshop • McKinney • Mobile Marketing Association

• Quantcast • Spotify • The Trade Desk • Twitter • Verizon • Verve • Y&R

Premier

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• Major League Baseball • Marriott International, Inc. • McCann Worldgroup • McKinsey & Company • MDC Partners • Meredith Corporation • Mindshare • National Football League • NBA / WNBA • Neustar • The New York Times • News Corp.

• Nickelodeon • Nielsen • Nucleus Marketing Solutions • Ogilvy & Mather • OMD Worldwide • Optum • Pandora Media, Inc.

• R/GA • Redscout • Salesforce • SL Green and The Moinian Group • Snap, Inc. • State Farm • TBWA Worldwide • TD Ameritrade • Time Inc. • UM • Viacom and BET Networks • VICE Media • Watson Content & IoT Platform, IBM • Wells Fargo • Wunderman • WWE • Xerox

Contributors • Mosaic • National Hockey League • New York Yankees • Oliver Marketing • PNC Financial Services • PR Newswire/MultiVu • Prudential Financial Inc. • PubMatic, Inc. • PwC • Reed Smith LLP • Robert Derector Associates • Samsung • Scripps Networks • Situation Interactive • Spring Studios

• Sqad • Stir • Structure Tone • Subject Matter • Susan G. Komen Foundation • TV Bureau of Advertising • Univision Communications Inc. • U.S. News & World Report • VaynerMedia • VML • Wachtell, Lipton, Rosen & Katz • WB Wood • Weber Shandwick • Wipro Limited As of 11/17/17

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PUBLIC SERVICE AWARD DINNER PROGRAM RECEPTION

Sponsored by Google

OPENING

Samantha Bee Comedian, Political Commentator and Emmy-Nominated Host of Full Frontal with Samantha Bee

WELCOME

Lisa Sherman President and CEO The Advertising Council

DINNER SERVICE PRESENTATION OF THE PUBLIC SERVICE AWARD David Sable Chairman, The Advertising Council Global CEO, Y&R

2017 AWARD RECIPIENT Paul Polman CEO, Unilever

SPECIAL MUSICAL PERFORMANCE

Pat Benatar and Neil Giraldo with introduction by Tim Castelli President, National Sales, Marketing & Partnerships, iHeartMedia Sponsored by iHeartMedia & Clear Channel Outdoor

AFTER-PARTY

Sponsored by Facebook

SPECIAL THANKS TO OUR GENEROUS SPONSORS

Thanks to the incredible team from Adobe: Nicole Williams, Dan Cowles and Maris Curran.

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WE LC OM E

W

elcome to The Advertising Council’s 64th Annual Public Service Award Dinner, an unforgettable night celebrating our industry’s commitment to new ideas, bold actions and collective progress. By connecting causes to creativity at scale and powering the communications industry’s collaborative pro-bono efforts, the Ad Council and our partners help to inspire the best in all of us — spurring people across America to build a better future for our children, our neighbors and ourselves.

Now more than ever, there is a critical need for the Ad Council to play a role in helping people across our nation. The stories we’re sharing tonight shine a light on some of today’s most pressing public issues — and prove the difference that dedicated changemakers can make when we work Together. For Good.

This evening we have the special honor of recognizing Paul Polman, CEO of Unilever, with The Advertising Council’s Public Service Award for 2017. Paul has been proving that corporations can do well by doing good on a massive, global scale.

Since becoming CEO in 2009, Paul has led Unilever toward its highest ambition yet: to fully decouple its growth from its overall environmental footprint and to increase its positive social impact through the Unilever Sustainable Living Plan. The company recently announced it would also seek to eliminate gender stereotypes from its marketing — challenging its advertising partners to take aim at double standards, unspoken rules and unconscious biases. “You have to use that size and scale as a force for good,” he says.

As this year’s honoree, Paul joins a roster of some of the most distinguished business leaders of the last half-century. Past recipients include Tim Armstrong, Randall Stephenson, Indra Nooyi, Brian Roberts, Muhtar Kent, Jeffrey Immelt, Dick Parsons, Bill Weldon, Roger Enrico, Denise Morrison and most recently, Shantanu Narayen.

On behalf of the Ad Council, thank you for joining us this evening as we salute Paul Polman and recognize the incredible impact we’re able to achieve together. When each of us contributes our individual powers and talents towards social good, we’re able to have a massive impact in the lives of so many.

Lisa Sherman

David Sable

President & CEO The Advertising Council

Global CEO Y&R

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PUB L I C S ER VI C E AW AR D H O N O R E E Paul Polman CEO, Unilever With operations in nearly 200 countries around the globe and with 2.5 billion people a day reaching for one of its products, Unilever is one of the world’s largest and most geographically diverse consumer goods businesses.

Under Polman’s leadership it has also been one of the most successful. The company has consistently outperformed its markets over the last nine years, adding more than €13 billion in turnover and successfully fulfilling its commitment to deliver long-term, compounding growth.

Paul takes particular pride in having been invited to serve as a member of the UN Secretary General’s High Level Panel responsible for formulating the Sustainable Development Goals (SDGs) — launched in 2015 — and for subsequently being appointed a UN SDG Advocate responsible for promoting the “Global Goals.” He has little hesitation in doing so, arguing that the SDGs provide “a once-in-a-lifetime opportunity” to eliminate poverty in a sustainable and equitable way. Business, he argues, has to be central to that effort. “There is no business case in enduring poverty.”

For all the company’s pioneering efforts, Polman is the first to acknowledge that Unilever’s biggest Most remarkably, Polman has introduced a contribution comes when it joins forces with others to pioneering growth model in the shape of the bring about wider transformational change, as it has Unilever Sustainable Living Plan, with its audacious done, for example, in tackling illegal deforestation goal of decoupling growth from environmental or in mobilizing others behind its impact, while increasing efforts to improve sanitation and the company’s positive Unilever was the first role in society. hygiene standards in some of the company to produce a most impoverished parts of the The focus on sustainable human rights report in line world. growth is reflected across the company’s entire with UN reporting principles, This commitment to industry-wide value chain — “from and last year it announced change explains the leadership farm to fork” — and is that it would eliminate role he has taken in many of the evidenced by the fact organizations in the vanguard that well over half the gender stereotypes from its of this movement, including company’s agricultural advertising and brand-led produce is now sourced the World Business Council on from sustainable supplies. content.

Sustainable Development, which he serves as Chairman. He is also a member of Unilever’s commitment to socially progressive policies is just as strong. It was the first company, the UN Global Compact, Focusing Capital on the for example, to produce a human rights report in Long Term (FCLT), the Commission on Business and line with UN reporting principles, and last year Sustainable Development, and the B Team. it announced that it would eliminate gender Since 2010, Paul has been a Non-Executive Director stereotypes from its advertising and brand-led of the Dow Chemical Company. content. That has huge implications for the global advertising industry given Unilever’s $8+ billion Prior to joining Unilever, he worked for both Nestle annual spend. “You have to use that size and scale,” and Proctor & Gamble, where he spent 26 years. He Paul says, “as a force for good.” earned a BBA/BA from the University of Groningen Unilever’s multi-stakeholder model and commitment in the Netherlands in 1977, and an MA economics to long-term growth has earned Polman many and MBA in finance/international marketing from plaudits and numerous awards. This includes the the University of Cincinnati in 1979. He holds Rainforest Alliance Lifetime Achievement Award numerous honorary degrees.

(2014), the Oslo Business for Peace Award (2015), the UN Environment Programme’s Champion of the Paul is married with three sons. In 2016, he and his Earth Award (2015) and the Singapore Government wife, Kim, founded the Kilimanjaro Blind Trust, a nonPublic Service Star (2016). In 2016, he received profit charity that works to better the lives of blind and France’s Chevalier de la Légion d’Honneur, in visually impaired children in East African countries, recognition of his efforts during the historic 2015 through projects aimed at improving literacy.

UN Climate Change Conference in Paris.

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F ORM ER A WA R D R E CIP IE N T S 2016

Shantanu Narayen

1984

Lee A. Iacocca

2015

Denise Morrison

1983

James E. Burke

2014

Frederick W. Smith

1982

Frank T. Cary

2013

Tim Armstrong

1981

Reginald H. Jones

2012

Randall Stephenson

1980

Andrew Heiskell

2011

Indra K. Nooyi

1979

Thomas A. Murphy

2010

Brian L. Roberts

2009

1978

John D. deButts

Muhtar Kent

2008

1977

William F. May

Jeffrey R. Immelt

1976

Arthur M. Wood

2007

Richard D. Parsons

1975

J. Paul Austin

2006

William C. Weldon

2005

Kenneth I. Chenault

1974

Katharine Graham

2004

G. Richard Wagoner, Jr.

1973

Howard J. Morgens

2003

A.G. Lafley

1972

Thomas J. Watson, Jr.

2002

Bob Wright

1971

David Rockefeller

2001

Roger A. Enrico

1970

James M. Roche

2000

Gerald M. Levin & Ted Turner

1969

Frank Stanton

1999

Frank A. Bennack, Jr.

1968

Robert S. McNamara

1998

John E. Pepper

1967

John T. Connor

1997

Louis V. Gerstner, Jr.

1966

John A. McCone

1996

Ralph S. Larsen

1965

David Sarnoff

1995

Robert E. Allen

1964

Charles G. Mortimer

1994

Roberto C. Goizueta

1963

John J. McCloy

1993

Daniel B. Burke

1962

Lucius D. Clay

1992

Reuben Mark

1961

Henry Ford II

1991

Arthur Ochs Sulzberger

1960

Neil McElroy

1990

Richard L. Gelb

1959

Roy E. Larsen

1989

John G. Smale

1958

George M. Humphrey

1988

James D. Robinson III

1957

Sidney J. Weinberg

1987

Donald R. Keough

1956

Paul G. Hoffman

1986

Roger B. Smith

1955

Clarence Francis

1985

J. Peter Grace

1954

Charles E. Wilson

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DINN ER C OMM IT T E E Ad Council and Dinner Committee Chair, David Sable, Y&R Bill Abbott Crown Media Family Networks

Jon Kaplan Laura Corb McKinsey & Company Pinterest

Kevin Arrix Verve

Mainardo de Nardis Omnicom Media Group

Spencer Baim VICE Media

Harris Diamond McCann Worldgroup

Jack Bamberger Oath

Jonah Disend Redscout

Barbara Basney Xerox Corporation

Kathleen Dundas Neustar

Leslie Berland Twitter

Richard Edelman Edelman

Julie Bernard Verve

Eric Edge Pinterest

Brian Berner Spotify

Pam El National Basketball Association

Joe Bihlmier American Express Company

Brad Elders Time Inc.

Linda Boff GE

Ed Erhardt ESPN

Martha Boudreau AARP

Carolyn Everson Facebook

Nick Brien Dentsu Aegis Network

David Fischer Facebook

Philippe Browning Snap, Inc.

Chris Foley Campbell Soup Company

Kasha Cacy UM

Adam Gerhart Mindshare

Susan Canavari JPMorgan Chase

Susan Gianinno Publicis Groupe

Tim Castelli iHeartMedia

Bob Greenberg R/GA

David Christopher AT&T Entertainment Group

Scott Hendrickson News Corp.

Wendy Clark DDB Worldwide Michael Clinton Hearst Magazines David Cohen Comcast Corporation Greg Coleman BuzzFeed Ezra Cooperstein Fullscreen Media

David Hohman Nielsen Michelle Hulst Oracle Data Cloud Tamara Ingram J. Walter Thompson Brad Jakeman PepsiCo Alexander Jutkowitz Group SJR

Karen Kaplan Hill Holliday Harry Kargman Kargo Denise Karkos TD Ameritrade Michael E. Kassan MediaLink Scott Kauffman MDC Partners Pam Kaufman Nickelodeon Jacki Kelley Bloomberg

Nancy Rebstejnek Nichols Weber Shandwick / Interpublic Group Rob Norman GroupM Brian Perdue The Trade Desk Steven Wolfe Pereira Quantcast Sarah Personette Facebook Bob Pittman iHeartMedia Andy Polansky Weber Shandwick

Ann Rubin IBM Troy Ruhanen TBWA Worldwide Lynn Schlesinger Neustar Tim Scott Land O’Lakes Diego Scotti Verizon Carrie Seifer Watson Content & IoT Platform, IBM John Seifert Ogilvy & Mather

Michael Sneed Mitchell Presser Johnson & Johnson Steve Lacy Freshfields Bruckhaus Mitch Spolan Meredith Corporation Deringer US LLP Chegg Debra L. Lee Ben Price Brian Stempeck BET Networks Discovery The Trade Desk Communications Esther Lem Shannon Stubo Chegg Marc Pritchard LinkedIn Meredith Kopit Levien The Procter & Gamble Company Roxanne Taylor The New York Times Accenture Raja Rajamannar David Levy MasterCard James Thompson Turner Worldwide Diageo Tara Walpert Levy Brian L. Roberts John Trimble Google Comcast Corporation Pandora Media, Inc. Ann Lewnes Andrew Robertson Meredith Verdone Adobe BBDO Worldwide Bank of America Karen List Seth Rogin Neil Vogel The New York Times Nucleus Marketing Dotdash Pamela Drucker Mann Solutions Scott Wells Condé Nast Leif Roll Clear Channel Joe Marchese State Farm Outdoor Fox Networks Group Steven Rosenblatt Risa Wexler Marcel Marcondes Foursquare Pfizer Anheuser-Busch Jo Ann Ross Michelle D. Wilson Rob Master CBS Corporation WWE Unilever Michael I. Roth Bill Wise Howard Mittman Interpublic Group Mediaocean Bleacher Report Randall Rothenberg Linda Yaccarino Jamie Moldafsky IAB NBCUniversal Wells Fargo Jack Rotherham John Zissimos Sean Moran Comcast Advanced Salesforce Viacom Advertising Group Carter Murray FCB As of 11/01/17

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2016 A WA RD DI N N E R H IG H LIG H T S

1. F rom left to right: Ad Council Board Member Ann Lewnes, SVP & CMO, Adobe; 2016 Ad Council Public Award Recipient Shantanu Narayen, CEO, Adobe; Ad Council President & CEO Lisa Sherman; 2016 Master of Ceremonies James Corden; Ad Council Chair Margo Georgiadis, CEO, Mattel; and Ad Council Board Member Tim Castelli, President, National Sales, Marketing & Partnerships, iHeartMedia; before the program begins.

2. T he R/GA team along with Ad Council Board Member Bob Greenberg, Founder, Chairman and CEO, R/GA; and Ad Council Campaign Review Committee member Nick Law, CMO, R/GA; celebrating their work on the Love Has No Labels campaign at the Google cocktail reception.

3. James Corden, host of The Late Late Show with James Corden on CBS, served as the master of ceremonies.

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WA L DOR F A S T O R IA, N E W Y O R K CIT Y

4. F rom right to left: Ad Council Board Member David Levy, President, Turner; Sean Moran, Head of Marketing & Partner Solutions, Viacom; and Rich Bressler, President, COO, & CFO, iHeartMedia; networking before dinner.

5. G uests who were represented in videos for our impactful campaigns closed the program with CEO Lisa Sherman; the Henderson-Strongs Family, for Love Has No Labels; Jocelyn Esparza, for High School Equivalency; and Lizzy Velasquez, for anti-bullying.

6. Mark D’Arcy, Chief Creative Officer, Facebook; Carolyn Everson, VP Global Marketing Solutions,

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Facebook; James Corden; Sarah Personette, VP Global Business Marketing, Facebook; and David Lawenda get ready to go to the Facebook After-Party.

7. Master of Ceremonies James Corden addresses more than 1,350 leaders of corporations, advertising agencies and media companies at the 2016 Annual Dinner.

8. T o close the evening, special guest Sheryl Crow performed her hit songs in a performance donated by iHeartMedia and Clear Channel Outdoor.

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special thanks to our volunteer agencies for their impactful, motivating work and to our media partners for supporting these important issues.

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Education

Family and Community

College Access

Adoption from Foster Care

Sponsor: Get Schooled Volunteer Ad Agency: Viacom Velocity

Financial Literacy

Sponsor: American Institute of CPAs Volunteer Ad Agency: KBS Partners: Beaconfire RED, BuzzFeed, DreamWorks Animation, GOOD, Kargo, LinkedIn, Refinery29, Truffle Pig Campaign Hashtag: #FeedthePig

Girls & STEM

Sponsors: Ad Council Volunteer Ad Agency: McCann Worldgroup Volunteer Media Agency: UM Corporate Partners: GE, Google, IBM, Microsoft, Verizon

High School Equivalency

Sponsor: Dollar General Literacy Foundation Volunteer Ad Agency: McKinney Volunteer Media Agency: Starcom Partners: Reply.ai Campaign Hashtag: #FinishYourDiploma

Learning and Attention Issues

Sponsor: Understood Volunteer Ad Agency: Publicis North America Volunteer Media Agency: Starcom Partners: BeCore, GOOD, Meredith Corporation, USA Today, 20th Century FOX Campaign Hashtag: #BeUnderstood

Saving for Retirement

Sponsor: AARP Volunteer Ad Agency: FCB New York Volunteer Media Agency: Mediacom Partners: Hunter Public Relations, Kargo, LinkedIn, The Trade Desk Inc., Viget Campaign Hashtag: #AcingRetirement

Supporting Minority Education Sponsor: UNCF Volunteer Ad Agency: Y&R NYC Volunteer Media Agency: Blue 449

Teacher Recruitment

Sponsor: TEACH.org Volunteer Ad Agency: DigitasLBi Volunteer Media Agency: Mediavest Spark Partners: BET Networks, Likeable Media, LinkedIn Campaign Hashtag: #BetterWorkStories

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Sponsor: AdoptUSKids, U.S. Department of Health and Human Services’ Children’s Bureau Volunteer Ad Agency: KBS Volunteer Media Agency: The Media Kitchen Partners: Facebook, SheKnows Media Campaign Hashtag: #PerfectParent

Caregiver Assistance

Sponsor: AARP Volunteer Ad Agency: Alma DDB, DDB New York, Spike DDB Partners: Feel Rich, Influential, Douglas Gould and Company, Weinstein Carnegie Campaign Hashtag: #RealTalkAboutCare #TougherThanTough

Discovering Nature

Sponsor: USDA Forest Service Volunteer Ad Agency: Burrell Communications, The Foundry at Time Inc. Volunteer Media Agency: Rapport Partners: Clear Channel Outdoor, Facebook, Pinterest, Social Native, Weinstein Carnegie

Diversity & Inclusion

Sponsor: Ad Council Volunteer Ad Agency: R/GA Volunteer Media Agencies: Publicis Corporate Partners: Bank of America, The CocaCola Company, Google, Johnson & Johnson, P&G, PepsiCo, State Farm, Unilever, Wells Fargo Partners: Facebook, FOX Networks Group, GOOD, Jack Morton, NFL, Oculus, Snapchat, Oath, Twitter, Vox, WWE, YouTube Campaign Hashtag: #LoveHasNoLabels

Fatherhood Involvement

Sponsor: National Responsible Fatherhood Clearinghouse, Office of Family Assistance, U.S. Department of Health and Human Services Administration for Children and Families Volunteer Ad Agency: Campbell Ewald Partners: Sony Pictures, MLB Network, WWE Campaign Hashtag: #DadJokesRule

Hunger Prevention

Sponsor: Feeding America Volunteer Ad Agency: McCann NY Volunteer Media Agency: Starcom Partners: Facebook, Snapchat, Viacom Campaign Hashtag: #FeedingAmerica

Job Training & Employment

Sponsor: Goodwill Industries International Volunteer Ad Agency: VML Partners: BuzzFeed, SheKnows Media, Verve Campaign Hashtag: #DonateStuffCreateJobs

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LGBT Acceptance

Sponsor: The Gill Foundation Volunteer Ad Agency: Crispin Porter + Bogusky, Redscout

Meals on Wheels Volunteer Recruitment Sponsor: Meals on Wheels America Volunteer Ad Agency: Anomaly Partners: Situation

Pathways to Employment Sponsor: Year Up Volunteer Ad Agency: 22squared Partners: Forbes, Glassdoor, LinkedIn, Tager & Company Campaign Hashtag: #GradsofLife

Recycling

Sponsor: Keep America Beautiful Volunteer Ad Agency: Pereira & O’Dell Partners: Best Buy, JetBlue, Keurig, Rauxa, SJ&P, Unilever, Zynga Campaign Hashtag: #BeRecycled

Reducing Food Waste

Sponsor: Natural Resources Defense Council Volunteer Ad Agency: SapientRazorfish Volunteer Media Agency: SapientRazorfish Partners: Amazon, Bloomberg, Food Network, FOX Networks Group, Getty Images, GOOD, Kargo, Number 29, Pinterest, Pivot, Social Native, The Trade Desk Inc., VICE Campaign Hashtag: #SaveTheFood

Shelter Pet Adoption

Sponsor: The Humane Society of the United States, Maddie’s Fund Volunteer Ad Agency: JWT New York Volunteer Media Agency: OMD Partners: Coyne PR, FOX Networks Group, GIPHY, GOOD, Pinterest, Verve Campaign Hashtag: #StartAStoryAdopt

Wildfire Prevention

Sponsor: U.S. Forest Service, National Association of State Foresters Volunteer Ad Agency: FCB West Partners: BuzzFeed, HelpGood, SJ&P, Snapchat Campaign Hashtag: #OnlyYou

Health Addiction Awareness

Sponsor: Facing Addiction Volunteer Ad Agency: Viacom Velocity Partners: Viacom Campaign Hashtag: #HereToListen

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Alzheimer’s Awareness

Sponsor: Alzheimer’s Association Volunteer Ad Agency: The Community

Autism Awareness

Sponsor: Autism Speaks Volunteer Ad Agency: BBDO New York, Latin Works Volunteer Media Agency: Zenith Optimedia Campaign Hashtag: #LightItUpBlue

Breast Cancer Risk Awareness Sponsor: Susan G. Komen Volunteer Ad Agency: Translation LLC Volunteer Media Agency: Carat

High Blood Pressure

Sponsors: American Heart Association, American Medical Association, American Stroke Association Volunteer Ad Agency: Havas Adrenaline Partners: Meredith Corporation

Lung Cancer Screening

Sponsor: American Lung Association Volunteer Ad Agency: Hill Holliday Volunteer Media Agency: Trilia Partners: Edelman, Gotcha Group, The Trade Desk, WebMD Campaign Hashtag: #SavedByTheScan

Type 2 Diabetes Prevention Sponsor: American Diabetes Association, American Medical Association, Centers for Disease Control and Prevention Volunteer Ad Agency: Ogilvy New York Partners: Douglas Gould and Company, Feel Rich Inc., Oath, Situation Interactive

Safety Bullying Prevention

Sponsor: Ad Council Volunteer Ad Agency: Goodby, Silverstein & Partners Volunteer Media Agency: Carat Corporate Partners: Adobe, Edelman, General Mills, Johnson & Johnson, Wells Fargo, 3 Musketeers Partners: Disney ABC Television Group, Google, HelpGood, Nickelodeon, Sony Pictures Campaign Hashtag: #BeMore

Buzzed Driving Prevention

Sponsor: U.S. Department of Transportation’s National Highway Traffic Safety Administration Volunteer Ad Agency: Cog NYC Volunteer Media Agency: OMD Partners: Brown-Forman, Douglas Gould and Company, Influential, Pandora, TVB Campaign Hashtag: #BuzzedDrivingIsDrunkDriving

Child Passenger Safety

Sponsor: U.S. Department of Transportation’s National Highway Traffic Safety Administration Volunteer Ad Agency: Campbell Ewald, Casanova//McCann Partners: Free Range Studios, Situation Interactive Campaign Hashtag: #TheRightSeat

Childhood Exposure to Violence

Sponsor: Futures Without Violence, U.S. Department of Justice Volunteer Ad Agency: Wunderman Volunteer Media Agencies: Maxus Partners: Scholastic Campaign Hashtag: #ChangingMinds

Emergency Preparedness

Sponsor: Federal Emergency Management Agency, New York City Emergency Management Volunteer Ad Agency: Schafer Condon Carter Corporate Partners: UPS Foundation Partners: GOOD, Marvel, Situation Interactive

Seat Belt Safety

Sponsor: U.S. Department of Transportation’s National Highway Traffic Safety Administration Volunteer Ad Agency: McCann Worldgroup, Casanova//McCann Partners: 20th Century FOX, The Audio/Visual Crew Campaign Hashtag: #KidsBuckleUp

Suicide Prevention

Sponsor: The Jed Foundation, The American Foundation for Suicide Prevention Volunteer Ad Agency: Droga5 Volunteer Media Agency: Initiative

Texting and Driving Prevention Sponsor: U.S. Department of Transportation’s National Highway Traffic Safety Administration Volunteer Ad Agency: Pereira & O’Dell Partners: Clear Channel Outdoor, iHeartRadio, Likeable Media Campaign Hashtag: #StopTexts

Underage Drinking and Driving Prevention

Sponsor: U.S. Department of Transportation’s National Highway Traffic Safety Administration Volunteer Ad Agency: VaynerMedia Partners: Kik Messenger, Pandora, Snaps

11/8/17 6:05 PM

There was a 10 percentage point increase in the number of adults who agree they can create a more inclusive and accepting environment

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VOLUNTEER AGENCY: R/GA

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B:8.125” T:7.875” S:7”

1 in 3 teens worry about being bullied on a weekly basis

Client Adobe

Job Number TACGEN001B01 Ad Number WO-0001 Ad-ID I Am A Witness Job Title Campaign File Name TACGEN001B01-0001 Orange 7x10.indd File Format Adobe InDesign CS6 Start Date 10-29-2015 4:47 PM Color /Media 4/C Mag Materials Due None ADJ17_B_Campaigns_V21_minus.indd 13 1st Insertion None

Mechanical Specs

Print B T L G S

8.125” x 10.75” 7.875” x 10.5” 7” x 10” None 1” = 1”

Notes None

People

OK

Creative Director None Assoc. Creative Director None VOLUNTEER AGENCY: Art Director Cassi Norman Goodby, & Partners CopywriterSilverstein None Copyeditor Ryan M. / Jeff P. / Bob G. Account Management None Account / Operations None Print / Int. Producer None Art Producer None 11/8/17 6:05 PM Product Specialist None

B:10.75”

S:10”

T:10.5”

IWitnessBullying.org

Tweet Streaming Selfie Search Results Connected FIND A PARK OR FOREST NEAR YOU AT

There have been over 121,000 searches for local forests and parks on DiscovertheForest.org in 2017

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VOLUNTEER AGENCY: The Foundry at Time Inc.

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When life throws you a financial challenge, you’ve proven you have what it takes to ace it. Now it’s time to tackle your retirement savings at AceYourRetirement.org

9.3 million Americans over the age of 55 have no retirement savings

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VOLUNTEER AGENCY: FCB New York

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Every 23 seconds of every business day, GoodwillÂŽ helps someone find employment

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VOLUNTEER AGENCY: VML

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YOU STOPPED SMOKING NOW START SCREENING

EVA-MARIE QUIT AFTER SMOKING 12,000 PACKS OF CIGARETTES OVER 15 YEARS

Now there’s a new screening that can catch lung cancer early and could save lives.

Talk to your doctor or learn more at

9 million people in the U.S. are at high risk for lung cancer — ­­ survival rates are five times higher when lung cancer is detected early

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VOLUNTEER AGENCY: Hill Holliday

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AMERICA, LET’S DO LUNCH

TM

Asha Ida Bell, SINCE 1937. Her life’s work is about helping the hopeless find hope. Now, she and 1 in 6 seniors face the threat of hunger and millions more live in isolation. So pop by, drop off a hot meal and say a warm hello.

Volunteer for Meals on Wheels at AmericaLetsDoLunch.org

More than 60,000 individuals have signed up to volunteer with Meals on Wheels in the first year of our campaign

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VOLUNTEER AGENCY: Anomaly

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This moment brought to you by dad.

Take time to

be a dad today.

fatherhood.gov #DadJokesRule

6 in 10 fathers have sought information about how to spend more quality time with their children in the last six months

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VOLUNTEER AGENCY: Campbell Ewald

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MAKE SURE YOU ARRIVE.

JUST DRIVE.

In 2015, 391,000 people were injured in motor vehicle crashes involving distracted drivers

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VOLUNTEER AGENCY: Project Yellow Light

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WHEN THE GAMES BEGIN.

NEVER GIVE UP UNTIL THEY BUCKLE UP.

SAFERCAR.GOV/KIDSBUCKLEUP

50% of children who have been killed while traveling in passenger vehicles were unrestrained at the time of the crash

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VOLUNTEER AGENCY: McCann Worldgroup

11/8/17 6:05 PM

I SHOULD PROBABLY GET A RIDE HOME.

BUZZED DRIVING IS DRUNK DRIVING

47% of young men have said they will always get a ride rather than drive if they feel buzzed — this is an increase from 38% in 2005

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VOLUNTEER AGENCY: Cog NYC

11/8/17 6:05 PM

DISASTERS DON’ T

PL AN AHEAD

YO U C AN DON’T WAIT. COMMUNICATE. Talk to your loved ones about how you are going to be ready in an emergency.

VISIT READY.GOV/PLAN.

Only 35% of Americans have taken steps to prepare for a natural disaster

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VOLUNTEER AGENCY: Schafer Condon Carter

11/8/17 6:05 PM

IWantToBeRecycled.org

Please examine these materials carefully. Call the Production Manager immediately if you detect problems. PM: James Sablan 415.284.9916 ext. 115 Job#: ADCOUN-001589

Mech Date: 08/15/2013

Client: Ad Council

Round#: 5

Actual Size: 70ʺ × 48ʺ

Job Name: Recycling OOH Production

AD Specs: CMYK

Pub(s):

Live: 15.5ʺ × 10ʺ

Component: Bus Shelter - Bike

Trim: 17.5ʺ × 12ʺ

Start date(s): XX/XX/2013

Bleed: 17.75ʺ × 12.25ʺ

AE1: ABrown

End date(s): XX/XX/2013

Scale: 25%

AE2: JWantuch

Vendor: XYZ

PR: SSagisi

Revision#: 0 Version: 0 Colors:

Only 34% of the 254 million tons of trash Americans generate a year is recycled or composted

PM: JSablan

Front: N/A

DPA: CFung

Back: N/A

AD: CAdams

Notes:

215 Second Street, Suite 100 San Francisco, CA 94105 415.284.9916

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Approval

Date

TM: KShesgreen

Folded: N/A

CW: RCavin

Client:

VOLUNTEER AGENCY: Pereira & O’Dell

11/8/17 6:05 PM

SHELTER PET & GLOBALLY RECOGNIZED PIANIST Amazing stories start in shelters and rescues. Adopt today to start yours.

KEYBOARD CAT 8M+ YouTube Views

6-8 million dogs and cats enter shelters each year, but only half will be adopted

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VOLUNTEER AGENCY: JWT New York

11/8/17 6:05 PM

#BeUnderstood

SOME PARENTS BEG THEIR KIDS TO DO HOMEWORK. SOME KIDS ARE BEGGING FOR IT TO MAKE SENSE. Learning and attention issues can look different to parents and kids.

That’s why there’s Understood, a free online resource with answers, advice and tools to help your child thrive. Go from misunderstanding to understood.org.

Brought to you by 15 nonprofit partners

The number of undiagnosed children who have been tested for a learning and attention issue has increased by 11% since the campaign launched in 2014

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VOLUNTEER AGENCY: Publicis North America

11/8/17 6:05 PM

WHAT TO EXPECT

T OP G AD OR .

TO DS I OW K H US N PT AR O LE AD AT

AdoptUSKids Presents

®

WHEN YOU’ RE EXPECTING A TEENAGER

Y

ou don’t have to be an expert in all-things-teen to be a perfect parent. Thousands of teens are looking for someone just like you.

More than 25,000 children listed on AdoptUSKids.org have been placed with a permanent family

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VOLUNTEER AGENCY: KBS

11/8/17 6:05 PM

I’M NOT JUST HERE TO PUT IN THE HOURS. I’M HERE TO PUT IN THE YEARS. Look beyond the resume and you’ll find the skills you’re looking for. Grads of Life are an untapped pool of motivated, dedicated and driven talent. Discover new ways to develop great talent at GradsOfLife.org.

The average time a resume spends on an HR manager’s desk is 7 seconds

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VOLUNTEER AGENCY: 22squared

11/8/17 6:05 PM

NO ONE GETS A DIPLOMA ALONE.

If you’re thinking of finishing your high school diploma, you have more support than you realize. Find free adult education classes near you by visiting FinishYourDiploma.org.

The campaign has helped more than 1 million adults locate free adult education classes

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VOLUNTEER AGENCY: McKinney

11/8/17 6:05 PM

WE’D DO ANYTHING FOR KIDS. YET 1 IN 6 CHILDREN IN AMERICA STRUGGLE WITH HUNGER. Help end childhood hunger at FeedingAmerica.org

The number of people who intend to donate to Feeding America has more than tripled in 9 years

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VOLUNTEER AGENCY: McCann NY

11/8/17 6:05 PM

TRASHING ONE EGG WASTES 55 GALLONS OF WATER

40% of food in the U.S. is never eaten

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VOLUNTEER AGENCY: SapientRazorfish

11/8/17 6:05 PM

84 million Americans have prediabetes.

Even PUPPY LOVERS.

Know Where You Stand @

Over 485,000 people have completed the online risk test since the campaign launched in 2016

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VOLUNTEER AGENCY: Ogilvy New York

11/8/17 6:05 PM

NATIONAL A SS

ION OF STA IAT TE OC

TERS RES FO

PANTONE 357C C=88 M=45 Y=98 K=16

FO

Nearly 9 out of 10 wildfires nationwide are caused by humans

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U N D E D 192

0

VOLUNTEER AGENCY: FCB West

11/8/17 6:06 PM

34

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outdoor thanks to our out-of-home partners for raising awareness about important social issues nationwide.

35

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11/8/17 6:06 PM

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congratulations to our 2017 honoree Paul Polman

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CHAMPION THE WORTHY CAUSES FIGHT THE GOOD FIGHT REMIND US WHAT OUR INDUSTRY CAN BE TO THOSE WHO

TO THOSE WHO

TO THOSE WHO

THERE’S NEVER BEEN A MORE IMPORTANT T I M E I N O U R L I V E S TO I N S P I R E C H A N G E .

THANK YOU AD COUNCIL AND PAUL POLMAN.

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WE ARE PROUD TO SUPPORT THE AD COUNCIL C O N G R AT U L AT I O N S T O T O N I G H T ’ S H O N O R E E PA U L P O L M A N

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11/13/17 5:19 PM

C

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CM

MY

CY

MY

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11/13/17 5:19 PM

troppustrotpdpu osro ptedra usalutes oerW p era eW Google slebaL s evsoaLHCouncil’s soleNb aa LHoN evoL The Advertising commitment to improving our society through innovative communication programs. ngiapm imaoccgpnuim eto hotcPaul d nagciagpnm pnuAehPolman t dnA Congratulations METfor SM nhis i EsTlrdedication nlirieGwg onppublic SiGng is im reE wopservice. mE to

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We are proud to support Love Has No Labels

And the upcoming campaign Empowering Girls in STEM

Š 2017 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc.

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11/13/17 5:19 PM

CONGRATULATES

PAUL POLMAN

for his vision and commitment to sustainable living

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CONGRATULATES Ad Council’s Project Yellow Light winners on their anti-texting and driving billboard designs

Andrew Jenkins (Spokane, WA)

Sydney Zapf (Spokane, WA)

Julia Keefe (Westfield, MA)

Kyle Pandiscio (Franklin, MA)

Andrew Jenkins Sydney Zapf

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and Clear Channel Outdoor working together to inspire change and improve lives.

Julia Keefe Kyle Pandiscio

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Thank you for informing, empowering, and inspiring.

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Comcast NBCUniversal is proud to support the Ad Council, and we salute Paul Polman, recipient of the 2017 Public Service Award.

Thank you for inspiring change and improving lives.

COMCASTCORPORATION.COM

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The Dessert That Ushered In A Century of Peace

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W

hen France needed to repair its reputation after Napoleon had ravaged Europe, King Louis XVIII tapped Charles Maurice de Talleyrand-Périgord, the most brilliant diplomat of the age.

The emperors and princes of Europe came for the dessert, but stayed to cut a sweet deal for France and write a peace treaty that lasted a century.

Great content works the same way.

While other ambassadors were free to enjoy the lavish peace conference in Vienna, Talleyrand had a problem to solve. France was getting left out of the negotiations.

To get people talking, he turned to what the French do best: gourmet food.

He hired the best chef from Paris who went all out for embassy banquets, including a dish you see on this table— Nesselrode pudding: currants, cognac, and chestnuts baked in heavy cream.

If you want people at your table, start by cooking up something they want.

Whether it's fine food or great stories, the right strategy at the right time can change history.

Congratulations to Paul Polman, CEO of Unilever, for receiving this year’s public service award.

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©2017 Viacom Inc. All rights reserved.

Visionary

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Viacom salutes the Ad Council and tonight’s honoree, Paul Polman, for showing how responsible leadership can have a lasting impact.

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You may be alone in your car, but you’re never alone on the road.

AT&T reminds you to keep your eyes on the road, not on your phone. When you’re behind the wheel, nothing is more valuable than your life, or the lives of others.

It Can Wait®

SM

ItCanWait.com | Follow us on Twitter @ItCanWait

©2017 AT&T Intellectual Property. All rights reserved.

All other marks used herein are the property of their respective owners.

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Proud supporter of the Ad Council to end distracted driving.

11/13/17 5:19 PM

S:6�

S:9�

We tried to use as little ink as possible for this ad.

BBDO congratulates Paul Polman on both his Public Service Award and commitment to sustainable growth.

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Thank B:10.25”

S:9”

T:10”

Bank of America is honored to recognize the contributions of Unilever’s Paul Polman to sustainable living around the globe.

We’re proud to be part of the Ad Council’s commitment to inspiring change and improving lives.

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“The era we are living in today is a dream coming true.�

The Walt Disney Company salutes the Ad Council for promoting positive change by raising awareness, inspiring action, and saving lives.

We join in congratulating Paul Polman for his vision and commitment to making sustainable living commonplace.

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DIVERSITY CHAMPION SUSTAINABILITY DRIVER PARTNERSHIP PROTECTOR IDEA BELIEVER DIFFERENCE MAKER CONGRATULATIONS

PAUL POLMAN

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A great business leader builds it with vision and purpose.

We join the Ad Council in saluting Paul Polman, CEO of Unilever, for his unwavering commitment to sustainability and inspiring global leadership.

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S:6.5”

© Johnson & Johnson Services, Inc. 2017

Make a change and make a difference.

S:9.5”

Johnson & Johnson proudly supports the Ad Council and its advocacy to create change. Our congratulations to tonight’s honoree, Paul Polman, Chief Executive Officer, Unilever.

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PLEASE RECYCLE

THIS AD [or you’ll make Paul sad]

CONGRATULATIONS, PAUL POLMAN We thank you for your tireless commitment to promoting corporate sustainability, stopping climate change and ending world hunger.

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Making it your business to make the world a better place: pricelessŽ Congratulations to Unilever CEO Paul Polman, the Ad Council’s 2017 Public Service Award honoree. Thank you for finding ways to grow both our economy and our planet.

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TOGETHER, WE’RE A WINNING BLEND.

Congratulations, Paul Polman, on being honored for your commitment to public service and your valued partnership.

PepsiCo thanks the Ad Council for recognizing such an amazing leader of corporate social responsibility and philanthropy.

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Get to the heart of the matter, the heart of the customer

Our data, our people and our science can help you connect more deeply and speak more knowingly to your audiences.

The Ad Council also puts its “Heart” into all that they do. We’re grateful for their wonderful work.

Copyright © 2017, Oracle Corporation and/or its affiliates. All rights reserved.

Oracle is a registered trademark of Oracle Corporation and/or its affiliates.

Other names may be trademarks of their respective owners.

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THANK

PAUL POLMAN

WE APPLAUD YOUR COMMITMENT TO SUSTAINABLE DEVELOPMENT AND LEAVING A POSITIVE IMPACT ON THE WORLD.

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Con grats, Paul!

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A NEW DOCUMENTARY FROM ACADEMY AWARD® NOMINATED DIRECTOR RORY KENNEDY

WITH OUT A NET THE DIGITAL DIVIDE IN AMERICA

HOW MILLIONS OF KIDS ARE BEING DENIED TECHNOLOGY. AND A FUTURE. WATCH AT DIGITALDIVIDE.COM

Congratulations Paul Polman on receiving this year’s Ad Council Public Service Award!

Presented by DIRECTED & WRITTEN A MOXIE FIRECRACKER FILMS PRODUCTION PRODUCED

BY RORY KENNEDY

BY MARK BAILEY & TUCKER CAPPS PRODUCED EXECUTIVE JAMIE FOXX BY MARK BAILEY, TUCKER CAPPS & MARTIN PEARSON PRODUCED BY ROSE STUCKEY KIRK, DIEGO SCOTTI MARK DOWLEY & CASEY SCHLAYBAUGH EDITEDBY GILLIAN MCCARTHY & CHARLTON MCMILLAN MUSICBY GARY LIONELLI

NARRATED BY

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Oath congratulates Unilever CEO Paul Polman, for his extraordinary contributions to public service.

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Doing Well

By Doing Good.

Thank You Paul Polman & Team Unilever for your industry leadership showing us how sustainable growth is done!

We proudly salute you as this year’s Ad Council honoree for changing the way business is done!

#GetQuantified

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Thank you for turning sustainability into reliability.

CONGRATULATIONS PAUL POLMAN, CEO OF UNILEVER, ON YOUR PUBLIC SERVICE AWARD IN LEADING THE CHARGE TO MAKE THE WORLD A BETTER PLACE.

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CONGRATULATIONS TO THE AD COUNCIL FOR 75 YEARS OF MAKING A DIFFERENCE IN PUBLIC SERVICE AWARENESS.

C

M

Y

CM

MY

CY

- FROM YOUR FRIENDS AT MEDIAOCEAN, CELEBRATING 50 YEARS OF MAKING A DIFFERENCE IN GLOBAL ADVERTISING.

MY

K

SUPPORTING THE WORKFLOW OF $140 BILLION OF ADVERTISING IN 77 COUNTRIES.

MEDIAOCEAN.COM

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Optum congratulates Paul Polman for his strong and enduring commitment to sustainability.

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MAY THE

WORLD BE AS

HEALTHY

AS THE PEOPLE WHO LIVE IN IT.

y.

HOW WELL GETS DONE

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Congratulations Paul Polman on receiving this year’s Ad Council Public Service Award!

When your audience is everywhere, your advertising needs a home base.

With The Trade Desk, you can manage display, video, mobile, audio, native, and connected TV together, so measurement and optimization are a snap.

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Important issues.

Creative solutions.

CBS is proud to support the important work of the Ad Council.

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Samsung Electronics America is proud to support the Ad Council.

Congratulations to this year’s Honoree, Paul Polman.

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CHEERS TO YOUR NEVER-ENDING DEDICATION.

XEROX CONGRATULATES Paul Polman for Making Sustainable Business a Reality.

We know the power of hard work and the difference it can make in the world.

We celebrate you for your leadership and accomplishments, today and always.

xerox.com

©2017 Xerox Corporation. All rights reserved. Xerox ®, Xerox and Design® and “Set The Page Free” are trademarks of Xerox Corporation in the United States and/or other countries.

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Thank you Paul Polman and Unilever, for your contributions to sustainable living.

We are pleased to support The Ad Council.

Best wishes from your friends at

™ & © 2017 Turner Broadcasting System, Inc. A Time Warner Company. All Rights Reserved.

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“All trademarks are the property of their respective owners.”

11/13/17 5:19 PM

THANK YOU TO THE AD COUNCIL FOR DOING HEROIC WORK WHEN WE NEED IT MOST. Neustar salutes Ad Council CEO Lisa Sherman, the Ad Council team, and this year’s honoree Unilever CEO Paul Polman, for inspiring change, improving lives, and helping to make a real difference in our world.

www.home.neustar

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“ THE WORLD WE WANT IS AN ENORMOUS RESPONSIBILITY” –PAUL POLMAN, CHIEF EXECUTIVE OFFICER, UNILEVER

WEBER SHANDWICK PROUDLY SALUTES A LEADER WHO WALKS AS BIG AS HE TALKS.

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10/27/17 11/13/17 12:27 5:19 PM

The New York Times Company Salutes The Ad Council’s 64th Annual Public Service Award Dinner Honoring Paul Polman C.E.O., Unilever

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IF YOU THINK VISION AND COMMITMENT CAN’T CHANGE THE WORLD, WE’VE GOT NEWS FOR YOU. Nucleus congratulates Paul Polman for his inspiring dedication to public service.

Nucleus is the new national platform reaching 152MM uniques and delivering more than 155MM video ad impressions each month, all in the brand-safe news environments you can trust.

Visit nucleusmarketing.com to learn more.

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AD

VICE IS PROUD TO PARTNER WITH THE AD COUNCIL AND CONTINUE THEIR MISSION AND GOOD WORK.

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10/24/16 11/13/17 10:30 5:20 PM AM

WWE SUPPORTS THE AD COUNCIL IN THEIR MISSION TO PROMOTE PUBLIC SERVICE CAMPAIGNS INCLUDING LOVE HAS NO LABELS.

WWE congratulates this year's honoree -- PAUL POLMAN -for his personal and corporate commitment to the Ad Council and public service.

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DAVIS & GILBERT IS PROUD TO SUPPORT The Ad Council and their 64th Annual Public Service Award Dinner and applauds the accomplishments of this year’s honoree Paul Polman, CEO of Unilever

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W

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SALUTES Public Service Award Honoree

Paul Polman CEO, Unilever 40+ years of partnership WWW.KUBIN.COM

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1. 80 0 . 858. 9 5 5 7

M I LWAU KE E | DAL L A S | NE W YO R K | C H I C AG O | D E T R O I T

11/13/17 5:20 PM

J.S. McCarthy Printers proudly salutes the 2017 Public Service Award Honoree

Paul Polman CEO Unilever

652 Glenbrook Road | Stamford, CT 06906 | 203.355.7624 | jsmccarthy.com

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Want to use your talents to make the world a better place?

The Ad Council’s Create for Change, a partnership with The Taproot Foundation, is a hub where industry professionals— advertising, media, technology & communication gurus—can lend their skills to nonprofit causes.

Visit www.CreateForChange.org to find volunteer opportunities right for you!

WRITER

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DESIGNER

RESEARCHER

S T R AT E G I S T

MARKETER

TECH

11/13/17 5:20 PM

WE’RE SO THANKFUL for our 2017 creators who used their voice to make a difference.

∞ 60 Creator Partnerships ∞ 50 Million Video Views ∞ 25 Million Impressions

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GAME FOR GOOD C E L E B R AT E S Y E A R O N E

Thank you Anti-Defamation League, Artifact Technologies, Ayzenberg, Capcom, Penny Arcade, Rooster Teeth, Square Enix, Twitch, Ubisoft and Xbox for helping to bring the Love Has No Labels geolocation game, The League of Extraordinary Humans, to hundreds of players at this year’s PAX West.

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our volunteers & staff

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BOARD OF DIRECTORS Officers

Directors

Chair

Dave Abbott The Home Depot

Harris Diamond McCann Worldgroup

Gannon Jones Allstate

Spencer Baim VICE Media

Hugh Dineen MetLife

Tim Jones Publicis Media

Jack Bamberger Oath

Jonah Disend Redscout

Alexander Jutkowitz Group SJR

Leslie Berland Twitter

Kathleen Dundas Neustar

Jon Kaplan Pinterest

Tanya Berman Mars Wrigley Confectionery US

Richard Edelman Edelman

Karen Kaplan Hill Holliday

Pam El National Basketball Association

Marla Kaplowitz 4As

David Sable Y&R

Immediate Past Chair

Margo Georgiadis Mattel, Inc.

Vice Chair Linda Boff GE

Vice Chair

David Fischer Facebook

Vice Chair

Julie Bernard Verve Joseph Bihlmier American Express Company Nick Brien Dentsu Aegis Network

Linda Yaccarino NBCUniversal

Heidi Browning National Hockey League

President & CEO

Philippe Browning Snap, Inc.

Lisa Sherman The Advertising Council

Finance Chair

Stephen M. Lacy Meredith Corporation

Kasha Cacy UM Susan Canavari JPMorgan Chase & Co. Tim Castelli iHeartMedia Wendy Clark DDB North America Michael Clinton Hearst Magazines Laura Corb McKinsey & Company, Inc.

Brad Elders Time Inc. Ed Erhardt ESPN Nancy J. Fletcher Outdoor Advertising Association of America Chris Foley Campbell Soup Company Maureen Ford Live Nation Rob Frederick Brown-Forman Ben Goldhirsh GOOD Worldwide Bob Greenberg R/GA Mike Hadgis Vox Media Bill C. Hagelstein RPA

Ezra Cooperstein Fullscreen Media

Kathleen Hall Microsoft

Jill Cress National Geographic

Brad Hiranaga General Mills

Seth Dallaire Amazon Media Group LLC

David Hohman Nielsen

James Edmund Datri American Advertising Federation

Dawn Hudson National Football League

Tom Davis Forbes

Tamara Ingram J. Walter Thompson

Mainardo de Nardis Omnicom Media Group

Brad Jakeman PepsiCo

Harry Kargman Kargo Denise Karkos TD Ameritrade Michael E. Kassan MediaLink Scott L. Kauffman MDC Partners Jacki Kelley Bloomberg Media Colin Kinsella Havas Media Group Julie Koewler Blue Cross Blue Shield Association Steve Lanzano Television Bureau of Advertising, Inc. Meredith Kopit Levien The New York Times David Levy Turner Tara Walpert Levy Google Ann Lewnes Adobe Robert D. Liodice Association of National Advertisers Jeffrey S. Maddock FedEx Pamela Drucker Mann CondĂŠ Nast Joe Marchese Fox Networks Group

As of 10/17/17

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Andrew Swinand Leo Burnett North America

Marcel Marcondes Anheuser-Busch

Diego Scotti Verizon

Rob Master Unilever

Carrie Seifer Watson Content & IoT Platform, IBM

Dan Tarman eBay

John Seifert Ogilvy & Mather

Roxanne Taylor Accenture

Ty Shay Symantec

Todd Teresi Apple Inc.

Samantha Skey SheKnows Media

James Thompson Diageo North America

Michael E. Sneed Johnson & Johnson

David Thuma PNC Financial Services Group

Liz Matthews Dell Inc. Colin McConnell Prudential Financial Jamie Moldafsky Wells Fargo Sean Moran Viacom Carter Murray FCB Rob Norman GroupM PJ Pereira Pereira & O’Dell Steven Wolfe Pereira Quantcast Steve R. Phelps NASCAR, Inc. Andy Polansky Weber Shandwick Ben Price Discovery Communications

Mitch Spolan Chegg Marty St. George JetBlue Heather Stewart General Motors Steve Stoute Translation Greg Stuart Mobile Marketing Association Shannon Stubo LinkedIn

Risa Wexler Pfizer Terrance Williams Nationwide Michelle D. Wilson WWE Bill Wise Mediaocean John Zissimos Salesforce

Charles W. Thurston Comcast Corporation Rishad Tobaccowala Publicis Groupe John Trimble Pandora Media, Inc. Gary Vaynerchuk VaynerMedia Meredith Verdone Bank of America Elizabeth Weil 137 Ventures

Raja Rajamannar MasterCard Worldwide Seth Rogin Nucleus Marketing Solutions Leif Roll State Farm Jo Ann Ross CBS Corporation Michael I. Roth Interpublic Group Randall Rothenberg IAB Troy Ruhanen TBWA Worldwide Tara Rush HEINEKEN USA Tim Scott Land O’ Lakes

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ADVISORY COMMITTEE ON PUBLIC ISSUES Co-Chairs

Soledad O’Brien Starfish Media Group/ PowHERful Foundation Christopher Gebhardt Stir Strategy and Story

Members

Sara Adams CECP: The CEO Force for Good Sarah Alspach GlaxoSmithKline Angela Baker Qualcomm Inc.

Dr. Jay Bernhardt University of Texas at Austin Maurice Classen MacArthur Foundation Dr. Regina Davis Moss American Public Health Association Marc DeCourcey US Chamber of Commerce Foundation/ Corporate Citizenship Center Kevin Donnellan AARP Carol Emig Child Trends

Derrick Feldmann Achieve

Kelly Nantel National Safety Council

Jacquelyn Hadley The Bridgespan Group

Dr. Herb Pardes New York–Presbyterian Hospital

Dr. Wade Horn Deloitte Consulting Alan Jenkins The Opportunity Agenda Anastasia Khoo Conservation International Rose Kirk Verizon Dr. Rakesh Kochhar Pew Research Center

Eric Pooley Environmental Defense Fund Travis Reindl Bill & Melinda Gates Foundation Dr. Jean Rhodes University of Massachusetts Dr. Gene Roehlkepartain Search Institute

THE LEADERSHIP COUNCIL The Leadership Council is a meaningful way to support and engage with the Ad Council. Member benefits include turn-key CSR initiatives, priority consideration for campaign partnerships, premier networking events and industry recognition.

Chair

Harry Kargman Kargo

Members

Barbara Basney Xerox

Mark Burrell Tongal

Kellyn Kenny Uber

Karen Seaman Cramer-Krasselt

Cathy Butler Barbarian

Saul Leal FamilyShare Network

Kyle Wong Pixlee

Robert Daniel OwnerIQ

Mia Phillips Toyota

Lisa Wuennemann PlayMonster

Jonah Goodhart Moat

Steven Rosenblatt Foursquare

If you or someone you know is interested in learning more about the Leadership Council, please contact Anthony Signorelli at asignorelli@adcouncil.org or (212) 984-1989.

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FINANCE, AUDIT & RESEARCH COMMITTEES Finance

Audit

Research

Chair

Chair

Chair

Alexander Jutkowitz Group SJR

Michael Clinton Hearst Magazines

Stephen McNeely Tantara Capital Partners, LLC

Robert D. Liodice Association of National Advertisers

Dana Perry BBDO New York

Michael I. Roth Interpublic Group

Seth Rogin Nucleus Marketing Solutions

Bill Wise Mediaocean

Stephen M. Lacy Meredith Corporation

Nada Stirratt Facebook Lewis Trencher J. Walter Thompson Elizabeth Weil 137 Ventures

Michael E. Sneed Johnson & Johnson

Philip Herr Formerly Millward Brown Lauren Block Zicklin School of Business, Baruch College Sheri Bretan SBretan Associates Idil Cakim Nielsen James Donius Fishlinger Center for Public Policy Research, College of Mount St. Vincent

Gerry Lukeman IPSOS-ASI Holly McGavock Edelman Jackie Prince Edelman Sandy Radoff S. Radoff Associates Larry Sklar Spectrum Reach Humphrey Taylor Nielsen Mark Truss J. Walter Thompson

Michelle Eule Millward Brown Digital

Monica Wood Monica Wood and Associates

Stacey Finkelstein Zicklin School of Business, Baruch College

Erica Yahr Rader McCann HumanCare

Bill Havlena Millward Brown Digital

Cliff Young Ipsos Public Affairs Jim Spaeth Sequent Partners

Mike Hess OMD (Retired) Jason Levin MEC

Alice Sylvester Sequent Partners

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AD COUNCIL LEADERSHIP Executive Staff

Senior Vice Presidents

Lisa Sherman President & CEO

Anne Deo Analytics

Heidi Arthur Campaign Development

Ellyn Fisher Marketing & Communications

Regina Bradley Talent & Facilities Beth Ellard Media & Innovation Kate Emanuel Business Operations & Strategy

Tony Foleno Strategy & Evaluation Anastasia Goodstein Digital Innovation Kimberly Harbin Legal & Business Affairs

Michelle Hillman Campaign Development

Kenneth Kroll Finance

Barbara Leshinsky Development

Danielle Linet Marketing & Branding

Paula Veale Marketing & Communications

Anthony Signorelli Corporate Partnerships Sara Weisenthal Development

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CAMPAIGN REVIEW COMMITTEES Team One

Team Two

Team Three

Team Four

Chair

Chair

Chair

Chair

Rob Baiocco Chief Creative Officer The BAM Connection

Javier Campopiano Chief Creative Officer Saatchi & Saatchi

Lincoln Bjorkman Global Chief Creative Officer Wunderman

Chloe Gottlieb Chief Creative Officer, US R/GA

Rob Reilly Global Creative Chairman McCann Omid Farhang Chief Creative Officer Momentum Worldwide Ari Halper Chief Creative Officer FCB John Patroulis Worldwide Chief Creative Officer Grey Jaime Robinson Co-Founder, Chief Creative Officer Joan Leslie Sims Chief Creative Officer Y&R

Cindy Gallop Founder, CEO IfWeRanTheWorld Farrah Bostic Founder The Difference Engine William Charnock Founder Alteration Advisors Kat Egan Founder Kat Egan, Co. Mauricio Galvan Creative Director Anomaly Vita Harris Chief Strategy Officer FCB Nick Law Global Chief Creative Officer R/GA Tiffany Rolfe Chief Content Officer co: collective Caprice Yu ECD, EVP McCann NY

Wayne Best Co-founder, Creative Director Cog NYC

Priti Kapur Executive Creative Director McCann Pierre Lipton Global Executive Creative Director McCann Alejandro Ortiz VP, Creative Director Casanova//McCann

Susan Credle Global Chief Creative Officer FCB

Bobby Hershfield Chief Creative Officer SS+K Casey Rand Creative Director Droga5 Alain Sylvain Founder, CEO Sylvain Labs

FPO

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Thanks to all our partners for showing the world love has no labels.

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