Definition Of The Concept Of Product Demonstration

ADC DEMOS

Australia Demonstration Company

DEFINITION OF THE CONCEPT OF PRODUCT DEMONSTRATION Product Demonstration is a marketing strategy used by many product-based companies to reach out to their potential customers. By using a variety of demonstration methods and techniques, these companies aim at increasing their product sales. However, apart from better sales, demonstrations or demos also provide several other benefits like:  Improve company branding and market loyalty  Increase awareness about the product in the market  Get to know the potential customers and their requirements from the products

HOW PRODUCT DEMONSTRATION CAN BE DONE Companies opt for different types and methods for demonstrating their products to the target and potential customers in the market.

Demos through Sampling Many companies that indulge in use based products like cosmetics, skin-care, hair-care, and food give away free samples to the potential costumers. This helps in giving a user experience to the customer before they buy the product.

Shopping Centre Promotions It is another way of promoting and demonstrating the products to the customer to create product awareness and brand loyalty. Demos are set up in the frequently visited shopping malls to reach out to the customers

HOW COMPANIES GO ABOUT MARKETING There are two ways a company caries out marketing plans for their products In-Store Demonstration Companies These companies organize demonstrations across various official stores in different cities for their newly launched products. This spreads the word of their new products among their current customers.

Merchandising Companies These are companies that purchase products from the manufacturing companies and resell them at comparatively higher rates. The difference between the cost price and selling price of the product is the margin for profit. Most manufacturing companies work with such organization as it improves sales considerably.

ABOUT ADC DEMOS Established in 2000, ADC Demos was initially known as BMFM. The company changed the name of its demonstration division to ADC Demos in 2008. Ever since the inception of the company ADC Demos has aimed at promoting and demonstrating Australian products in the market to increase sales. They provide a wide range of services across various industry niches for their clients. A few of these services include:    

In-store demonstration Merchandising Food sampling and demonstration Shopping Centre Promotions, to name a few

They have a professional and highly skilled team of demonstrators that take up projects all over the country to facilitate product demonstrations.

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