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DWC Reviving a legacy Making history Creating a new brand The Dublin Whiskey Company (a working distillery) is reviving a legacy that goes back many generations and is also innovating and creating a bright new future for Dublin Whiskey. Having spent most of 2013 working with them in terms of creating & building their brand (strategy, naming, identity & marketing collateral) ultimately our challenge is to bring a company that is located in an area (Dublin’s Liberties) steeped in brewing & distilling history and heritage into today’s marketplace. 02
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