IKEA | Interior Design Portfolio.
Adam Bright
adambradleybright@gmail.com
07904812175
Contents.
Whilst at IKEA I have redesigned to completion over 25 rooms, 2 office spaces and been the lead designer on multiple IKEA marketing events from Northern Pride to The Northern Wedding Show, this portfolio highlights some of my best work as an Interior Designer at IKEA Gateshead.
Marketing Events.
Northern Wedding Show | 2024
Page 4 - 7
Review. Restaurant Review
Page 8 -9
(Award receiving project)
Northern Wedding Show | Page 4
IKEA Tailor Shop | Page 16
IKEA Business.*
IKEA Tailor Shop
Page 10 - 15
IKEA Hair Salon Page 16 - 19
Room-sets. PAX Room-set Page 20 - 26
Kitchen Room-set | K3 Page 26 -29 (Award receiving project)
Kitchen Room-set | K9 Page 30 -35
First Impression | SE05 Page 36 - 39
Other Work.
Level 1-5 Refresh Process Page 40
Other Projects. Page 42 - 50
Room-set | Page 20
Northern Wedding Show | 2024
The North East’s Largest Wedding Show
Location..
Goal.
Sponsors.
Software Used.
Newcastle Utilita Arena
With the North East’s largest wedding show on our doorstep and the influence of social media predominately promoting DIY; I teamed up with the Marketing specialists of IKEA to design and host the 2024 show, where we promoted tips & ideas of IKEA DIY for an affordable and personal wedding day.
Belle Bridal Magazine | Vitabiotics | Skinade | Utilita Arena
AutoCAD | IKEA GPC (SketchUp adjacent)
Restaurant Review
Customer Restaurant Refresh
Task.
Statistics.
Achievements.
Result.
A quick actioned re-fresh of the ‘seasonality’ sales display area and children’s play area within the store’s restaurant.
IKEA Gateshead has the largest restaurant in the North East hosting up to 600 people at any given time.
IKEA stores (UK) will have aspects of their restaurant based off my designs; The Reviewers stated that Gateshead’s Restaurant was the best example they’d seen so far across UK IKEA and kindly asked me to share a design package with ‘Service Office’ (IKEA operations / administration & lead designers) allowing them to develop a package to be sent to other stores to implement for next year’s review.
PASS (exceeding expectations)
Tailor Shop
IKEA Business Room-set
*IKEA Business Service | Offering local businesses discount, finance and design tips - This roomset was designed to inspire Business membership sign-ups. And increase PAX planning services.
Increase the sales on customisable PAX combinations through the and increase Business Service members
2023 | PAX Combination sales increase by 13% Business members increased 8%
PAX Planner
Wardrobe layout
Mood-board - My goal was to combine elements of Modern and Traditional design, whilst maintaining the compulsory ‘Light Scandinavian’ IKEA Profile.
Quayside Palms Salon
IKEA Business Room-set
*IKEA Business Service | Offering local businesses discount, finance and design tips - This roomset was designed to inspire Business membership sign-up
Promote the use of the famous KALLAX Square shelving unit for business use.
PAX Room-set | P1
IKEA’s Hottest PAX Wardrobe Room
Collaboration.
Brief.
Performance.
Achievements.
Software Used.
Elinor McCue - Interior Designer
‘There is a huge opportunity to raise the quality perception of IKEA PAX and to nail the “build your own” element of PAX with huge opportunities for number of pieces per PAX and to strengthen IKEA’s low-price profile, as a high-quality low-cost retailer by amplifying our affordability message.
Sales within custom PAX solutions increased by 18.8%
The financial turn-over from this room-set increased the store budget resulting in a major re-build of the IKEA wardrobes department, furthermore making bedrooms the highest performing department for that tertial.
AutoCAD / Revit
Day 1 Initial Project Sketches
Showing proposed viewpoints from the main customer walkway (main department prolongation) to reveal / promote the main product (PAX wardrobe units + inserts)
Kitchen Room-set | K3
IKEA’s 2nd Hottest Room-set
Client.
Budget.
Key Features.
Software Used.
Performance.
Achievements.
Single Mother | 5 Year Old Daughter
£2500 (including all accessories and home furnishing accessories)
Gateshead’s Converted Terrace Houses
AutoCAD | SketchUp | IKEA Kitchen Planner
This roomset still performs to be the second hottest roomset in IKEA Gateshead - with a 53% Visitation rate.
The success of this roomset due to the extensive research and detail towards the local market led to me accepting a role of being the ‘Local Relevance Ambassador’ within the store. Actions made around the store increased ‘Customer Relatability’ which furthermore increased Sales, leading to store visitation from the manager of the new Chile, South American store, and leaders from seven other UK stores to present how we actioned local relevance.
Graphic created from scratch on Photoshop - To further amplify the customer experience by creating a more immersive experience inside the Gateshead flat.
Window Graphic - Image taken from a local market case study flat.
Solution Sketches
The Gateshead upstairs flat housing market is known for their small kitchens. I wanted to show the customer a way to maximise storage to create a multifunctional space at such a low cost.
Kitchen Room-set | K9
‘Your small kitchen with big possibilities’ | K9 Message
Client.
Aspirations. Outcome.
Key Features.
Software Used.
Living Single | Medium Budget
Due to the great performance of the Kitchen on the previous page, I was asked to design a similar kitchen with a higher budget to sale steer towards a greater quality kitchen with a similar layout.
Figures pending - roomset implemented in July 2024.
Gateshead’s Converted Terrace Houses
IKEA Kitchen Planner
Similarly to the previous Kitchen I completed, and now being an Ambassador within Local Relevance across the store, I captured the picture for this room, making sure that this kitchen was also extremely relevant to Gateshead’s housing market and the IKEA customer. This time representing the downstairs counter-part to the previous kitchen, in a converted Victorian Terrace.
‘Your
small kitchen with big possibilities.’ | K9 Message
First Impression Room-set | SE05
Showroom Entrance First Bedroom Impression
Concept. Software Used.
In the summer of 2023, IKEA released a collection of products inspired by ‘original best-sellers’, vibrant and graphic products and textiles. This roomset was designed to be a ‘show-stopping’ room at the customer entrance to inspire customer’s to go bold in-line with the collection release.
AutoCAD | SketchUp
Mood-board
IKEA Launch 4 2023 consisted of patterns and styles from original iconic IKEA products. I wanted to create a fresh base to extenuate these products whilst making a room which popped and ‘hit’ the customer as they walked around the store entrance.
Level 1-5 Refresh Process.
Tool designed by myself and used store-wide; essential at the beginning of the design process.
Maintenance
Seasonality
Lighting
External / Internal Propping
MIT (moment in time)
SISAN (store in shape as new)
EDS (discontinued products)
NEWS
New paint colour
New smaller items of furniture
Large furniture change Layout change if necessary
NEWS textiles, curtains, cushions, rug etc.
Maintenance (paint scuff / replacing scuffed furniture) MIT (in relationship to seasonality)
Replace EDS accessories
Store Layout
Level 1 +
Noticeable changes for the customer
Level 2 +
Small re-plan for solutions that no longer work (or EDS) Plan on GPC / Revit to ensure perfect fit
Level 3 +
Complete re-plan for room-setting / media
Level 4 +
Department layout re-plan
Other Work.
Being a fast-paced retail environment; some projects are planned within a few hours and implemented quickly with a partner / team. Here are some more examples of my ideas brought to life at IKEA Gateshead.
Northern Pride 2023
Newcastle Pride Live Tent + IKEA Gateshead Stall
IKEA Product Tips & Ideas + Customer Activity Room
Showroom Entrance - Lowest Price Children’s Room
Billy Bookcase Display | LV5
Showcase new Billy bookcase glass doors
Living Room | L7
LWC (Living with children) room
LinkedIn. Email. Phone.
Adam Bright
adambradleybright@gmail.com
07904812175